Bortoletto Studio designed the identity and packaging for A F*king Good Coffee™, a brand that rejects pretension in favor of honesty. The visual language captures urban grit through bold typography, witty copy, and minimal structure, turning everyday coffee moments into something raw and authentic.
The packaging system uses muted tones, strong hierarchy, and expressive illustrations to mirror the brand’s unapologetic tone. Every detail feels deliberate and grounded, showing that good coffee doesn’t need embellishment, only clarity and confidence.
Bortoletto Studio is a creative branding studio based in São Paulo, Brazil. It combines strategic clarity with expressive design. Founded by Gustavo Bortoletto, the studio focuses on crafting visual and verbal identities that connect brands with people through authenticity, coherence, and creativity.
With more than 15 years of experience across advertising and brand development, Bortoletto continues to shape brands that communicate value with honesty and intelligence.
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