- Agency: Bortoletto Studio
- Client: Coral Marketing
- Category: Logo Design — Professional Services
- Location: São Paulo, Brazil
- Project Brief: Create a logo identity that reflects Coral Marketing’s role in connecting brands, field teams, and point-of-sale operations.
A professional services logo for a marketing operations firm usually leans on rigid corporate marks. Bortoletto Studio's identity for Coral takes the brand's name literally, building the symbol from radiating coral branches arranged into a perfect circle.
The icon reads as both a sea coral and a network diagram. Each arm extends from the center at equal intervals, signaling the firm's role as a connector between brands, field teams and points of sale.
The lowercase "coral" wordmark carries the second tell. A small flag breaks the top of the "r," echoing the icon's radial geometry and giving the type a custom detail that anchors the system at small scale.
Coral red drives the entire identity, paired with cream and a soft blue accent on poster applications. Bortoletto kept the palette narrow and the geometry strict, which is what lets a promotional marketing brand read as a system rather than a sales pitch.
