Belovodye

Standout features:

• Eco-friendly
• Turquoise-white color scheme
• Folklore-inspired design elements

ARMBRAND° studio has chiseled the design for the small batch of ultra-premium single malt vodka “Belovodye” (White Water), inspired by a sincere love for Altai, a vast, pollution-free region with a dozen national parks known for their autochthonous nature: high mountains, alpine meadows and clear glacial rivers.

The packaging’s primary color is inspired by the Altai rivers flowing from the glaciers of Mount Belukha that flaunt white and turquoise hues as a result of their unique mineral composition. The color scheme is ideal for drinks such as vodka that’s usually perceived as a cold and clear spirit.

With tinted glass with a thick bottom and a glass closure, the bottle itself seems as if it was peeled out of Belukha mountain’s icy peak. Engraving-style illustrations and location-specific motifs on the label create a rich image that attracts special attention. The more you look at it, the more details you will find, making you derive your own story based on the mountain top’s local legends.

The whole design not only strongly supports the brand’s name and its natural and traditional roots but also draws on-lookers' eyes to the emphasized sustainability effort (Saving Altai) that perfectly complements the whole “natural” image, making customers feel better about purchasing.