Filey Bay
- Packaging designed by The Collaborators
- 220


Standout Features:
- Distinctive, origin-inspired color scheme
- “Engraved” bottle
- Classy typography moving away from whiskey branding conventions
Tom Mellor, a North Yorkshire farmer and brewer, had already set up the highly successful Wold Top brewery. Recently, looking to diversify his business further, with the help of his closest friend and business partner David Thompson, he’d set his sights on creating Yorkshire’s first single malt whisky. The fruits of that endeavor? The Spirit of Yorkshire Distillery!
The aptly named, The Collaborators agency was tasked to create the distillery’s new flagship single malt brand, Filey Bay, alongside defining the brand strategy, identity, and, most importantly, packaging.
Rather than relying on your typical whiskey branding, the agency focused on drawing out Filey Bay’s unique provenance and process: A whisky made from the field and bottled on the North Yorkshire coast, with home-grown barley and spring water from their farm on the Wolds. Distilled and matured near its namesake (Filey Bay) using England’s only pot and column still combination.
The resulting product? Respectful of tradition, but done the Yorkshire way. And the packaging reflects that Yorkshire “twist” perfectly.
With a unique, distinctive, and grounded bespoke bottle design, it has a subtle nod to traditional whisky category conventions. The Collaborators created a classy, modern design, playing on the textures found on the wet sands of Filey Bay, the ever-changing sea, and the freshly plowed fields of the distillery’s farm.
The color palette, i.e., the soft azure hue, was inspired by vast Yorkshire skies, muted tones of the Wolds, The North Sea coast, and the splice of copper where Filey Brigg stretches out into the sea.
Every element of the brand identity, from the concept to the design detailing, has been carefully considered to reflect a true sense of place and the people that make it.
- Packaging designed by The Collaborators
- 220
- Industries:Food & Beverage Spirit