Packaging Designed by
The Collaborators The Collaborators

Applewood

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Applewood packaging design by The Collaborators.
Applewood’s packaging redesign by The Collaborators repositions a legacy cheese brand through a more sensory, indulgent lens. Moving beyond traditional provenance cues, the system focuses on warmth, flavor, and emotional appeal, balancing familiarity with a more contemporary expression.
Applewood packaging design by The Collaborators.
Warm gradients evoke smoky flavor and richness
Applewood packaging design by The Collaborators.
Illustration adds narrative without losing clarity
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Description
Team Behind the Designr
  • Agency: The Collaborators
  • Client: Applewood
  • Category: Packaging Design - Food
  • Location: Bristol, United Kingdom
  • Project Brief: Reposition Applewood’s packaging to appeal to younger audiences by enhancing shelf impact, modernity, and premium cues while retaining strong brand recognition.

Food packaging balances appetite appeal with brand recognition. Applewood leans into sensory storytelling to refresh its presence, using color, illustration, and structured labeling to communicate flavor while staying familiar to existing customers.

Color leads the experience. Warm, golden-hour-inspired gradients translate smokiness and richness into a visual experience, creating an inviting, indulgent tone.

Typography maintains recognition. The bold, arched logotype carries heritage cues while improving clarity and visibility across formats.

Illustration introduces narrative. Stylized countryside scenes suggest origin and craft without relying on photography, keeping the system modern and approachable.

Layering adds structure. Labels and ribbons organize information clearly, helping distinguish variants while reinforcing a crafted, premium feel.

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