Muller

Standout Features:

• Blue and white colors
• Secure lid enclosure
• Color-coded per variant

The packaging redesign for Muller, created by Raluca Matei and the team at Jazz, centers around the "love" theme inspired by consumer feedback. This reflects the brand’s drive to improve and provide the best service for its customers.

The packaging features a striking blue and white palette associated with dairy products. A secure lid guarantees product quality, while red and green accents help distinguish the products according to the fat content. These elements, anchored by the theme of love, create a unified and memorable brand identity for Muller.