I am a visual storyteller. When I art direct a campaign, design a website, illustrate a poster, develop an entire brand identity system or just design a membership card, I put my heart into it (except I don't really design membership cards).

My work as a creative has brought me great joy, some sleepless nights, 6 Facebook likes and a few awards. In 2017, I was awarded ART DIRECTOR OF THE YEAR by Art Directors Club of Romania and I am also the proud owner of 2 Cannes Lions, a few Effie awards and 1 D&AD Impact Pencil.

When I don't work, I draw, I travel, I work out, I pet all animals, I google shoes and talk to myself in the mirror.