Okell’s (Falcon Collection)

Standout Features:

• Distinctive wave design
• Product-specific color palette
• Central brand name placement

Ashgrove Marketing tackled the challenge of helping Okell's Brewery expand its reach beyond the local market with a new line of canned craft beers. The packaging solution, "The Falcon Collection," takes flight with three key features that elevate the brand and grab attention on crowded shelves.

The design’s most striking aspect is the wave design, which serves as the primary visual motif. Ashgrove Marketing strategically employed this concept to be open to interpretation, either as ocean waves that symbolize the brewery’s island location or as contour lines that reflect the rugged landscape of the Isle of Man.

Another key feature is the distinct color palette assigned to each beer variant. Every product is easily identifiable at a glance, be it the green ZERO, the alcohol-free pale ale, or the orange BANYAN. The bright, contrasting colors ensure each product maintains individuality while tying the range together under a unified identity.

Lastly, the packaging design prominently features a bold, central brand name placement, ensuring immediate brand recognition. Placing the brand name in a bordered area against the wave backdrop also helps maintain a clear information hierarchy.