Standout Features:
- Vivid tropical illustration and metallic typography
- Coordinated neck labels of sunburst motifs
- Layered label composition
To celebrate its third anniversary, the Guadeloupe-based communication agency Studio Mélanine designed a commemorative bottle of three-year-old rum.
The result is a celebratory packaging that fuses tropical exuberance with high-end detailing.
The main label bursts with a rich, saturated red backdrop for its dynamic illustrations.
You'll see tropical leaves, flowers, and a parrot layered with graphic sunbursts. Dominating the composition is a large “3 ANS” rendered in a beautiful metallic gold foil.
The interplay between the organic botanical motifs and the geometric typography creates a great sense of energy. This level of detail is a worthwhile investment, as a 2018 Ipsos poll found that the packaging design for a product significantly influences the purchase decisions of 72% of American consumers.
You'll see a coordinated neck label on the bottle that matches the main label. It has a bright red background and the same gold "3 ANS" text.
The black "M" initials and the golden sunbursts are also a great touch.
The impact of this choice is a design that ensures brand visibility, even in a partially obscured display like a bar shelf.
It helps to reinforce brand recognition and adds another layer of finish that signals a high level of quality.
The main label’s design is structured within a subtly contoured frame shape, with the illustrated tropical elements and the other graphic motifs intentionally layered on the flat surface.
This approach gives the label a dimensional quality that makes it feel more tactile and engaging.
The framing device also helps to organize the busy visual elements. It ensures the design remains balanced while still feeling vibrant.
Overall, this beverage packaging design makes the bottle both a collector’s item that captures the agency’s vibrant personality and creative spirit. Rhum Mélanine 3 Ans is sure to be a hit with the agency's clients, partners, and supporters.
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