- Agency: Young Jerks
- Client: Sunr
- Category: Packaging Design — Beverage
- Location: Philadelphia, Pennsylvania, United States
- Project Brief: Create packaging for Sunr’s organic craft drink mixes that communicates premium refreshment and portability through compact, travel-friendly formats and vibrant flavor-focused branding.
Beverage mixes built for travel can look as flat as the powder inside, so this line goes the other way with loud, sunny packaging. The craft drink mix, made from organic fruit powders and sold in 12 single-serve packets, comes in a retro pouch that feels like a vacation postcard.
Each front panel centers on a giant cocktail glass drawn like a backyard pool, with a ladder hanging over the rim and a striped straw poking out. Guava, oranges, or lemons crowd around it with palm leaves and pink flamingo medallions, all in bold black line art.
The Sunr wordmark sits in bubblegum pink with a heavy black drop shadow over a puffy white cloud. Candy stripes run across the top and bottom, in pink, orange, and yellow on the red Tropical Punch pouch and green, pink, and yellow on Sunny Lemonade.
The back panel turns the instructions into oval scenes labeled “Mix!,” “Sip!,” and “Let ‘er rip!,” the last one starring a surfer riding a wave. Inside, each green packet repeats the wordmark on a diagonal in yellow, so even a single serving looks like part of the set.
