Standout Features:
- Vibrant category-based color coding
- Custom typographic pattern as a brand texture
- Elegant and hierarchical serif logotype
Unkoated's rebrand of Teal Tea is a striking case study in heritage revitalization. The design had to preserve the richness and authenticity of a brand established in 1878. It does so while crafting a bold, contemporary, and memorable identity.
This system cleverly sidesteps the earthy tones often used for tea. It instead embraces vibrancy as a visual metaphor for flavor and aromatic complexity.
This is a powerful strategy, as a staggering 85% of shoppers cite color as a key reason for their purchasing decisions. This bold use of color is consistent across the tins, tea bags, and boxes.
The brand's identity introduces a custom monogram pattern. It is composed of circular “T” motifs and interlocking geometric lines. This typographic texture wraps around the gift boxes and tins.
We like that the pattern is clean, modern, and systematized. It avoids decorative florals or traditional scrollwork, often found in the best tea packaging designs.
With it leaning towards Arabic tiling and Western art deco inspiration instead, all these elements differentiate the brand significantly.
The logotype “TEAL” is set in an elegant, colored sans-serif font. The extended and confident letters are centered across all the packaging. This creates a strong, consistent focal point for the entire product line.
The design for Teal Tea is a testament to the power of a strong creative vision. It feels confident, elegant, and completely unique.
It’s a great reminder that the best branding is often a perfect blend of a great story and a beautiful design.
Modernizing a brand with a deep history requires a delicate balance — you have to honor its past while making it feel fresh and new.
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