Standout Features:
- Playful retro typography
- Energetic and warm color palette
- Illustrated cookie mascot and motifs
From croissant sleeves to cookie boxes, this design system by Hi Lo Design Co., evokes both handmade care and a sharp graphic polish.
The packaging is instantly appetizing, emotionally vibrant, and unapologetically fun. These are a crucial set of attributes as the packaging design for a product significantly influences the purchase decisions of 72% of American consumers.
Plus, it’s a fantastic look for a woman-owned, family-operated bakery.
The brand's messaging uses a chunky, rounded display typeface. It has a distinctly retro vibe, reminiscent of 70s diner signage.
However, it's executed with a contemporary crispness in its alignment and spacing, which keeps it feeling fresh.
The custom-styled font also helps to establish a brand voice that is confident, joyous, and deeply memorable. It stands out clearly on everything from a small napkin to a large bakery box front.
We like how the palette evokes the sensory pleasures of baked goods. The colors remind you of browned crusts, a dusting of sugar, and warm oven tones.
The food packaging design cleverly avoids the clichés of bakery pastels in favor of something bolder.
Let’s look at how the repetition motif adds energy and confidence. It reinforces the brand's promises through a sense of rhythm and pattern.
It’s a simple but very effective way to make a strong visual impact with just text.
The Columbia Bakehouse sets a new bar for bakery branding. The key lesson here is that a brand can be both charmingly retro and completely modern at the same time.
For any artisan food brand, the packaging needs to be just as appetizing and full of personality as the product itself.
That's why brands turn to expert partners, and our team has ranked the best agencies worldwide to make finding them simple.
Visit our Agency Directory for the Top Packaging Design Companies, as well as:
Our design experts also recognize the most innovative design projects across the globe. Visit our Awards section to see the best & latest in packaging design.
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