Standout Features:
- Nature-inspired illustrations
- Transparent product labels
- Realistic imagery
Every U Chocolate bar is a taste of the Peruvian Amazon: exotic, abundant, and profoundly exuberant. With such organic character, the packaging designers at TSMGO made sure to execute a design that stayed true to the brand’s native origin.
One of the most captivating elements of this visual treat is the realistic and almost seductive images of the wild. Each flavor packaging features a snapshot of the jungle boasting the beauty of flora and fauna.
The focus, of course, is the cacao fruit, the product's key selling point. Instantly, consumers are made aware that U Chocolate is a tree-to-bar option offering a distinct taste.
The designers highlight this USP by adding cacao fruit visuals in front of the packaging with product labels like "Amazonian Fine Aroma Cacao." No other tags or advertising kickers distract the consumer from this authentic snacking experience.
