The per-person food revenue is estimated at $1,067.28 for 2021.
In fact, the global consumer spending on food products is projected to reach $20 trillion by 2030.
However, with so many options on the shelves, how will you make yours stand out and end in the consumers’ shopping baskets?
In this realm, the best packaging design wins.
Modern-day consumers are interested in experimenting with unique flavors and options. This is why food brands are increasingly investing in their products’ look to delight the taste buds of the buyers.
In this article, you will find the best food packaging design examples to get inspired by and learn the steps of the packaging design process.
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Everything looks enchanting when covered in pastel colors, especially this soft blue and vermillion orange color scheme.
But Made Coffee, which utilizes these hues, adds an air of strength through its strong typography and detailed custom illustrations upon the packaging design.
The sky blue hue acts as the negative space and sets a calm yet trendy tone for the rest of the design.
It leads customers' eyes towards the center of the can, where modern typography creates a recognizable logo design.
The small serif accents and the strikethrough line that flows through the heart of the word adds strength to the serene design without throwing the aesthetic off balance.
Though hugely different in value, the accent of navy blue creates a modern air through geometric patterns. A splendid choice of pink and an orange finally round out the design and complement the color scheme.
The detailed explanatory line art illustration represents the path that coffee goes through before being packaged in the can.
This is not just a stylish way of representing the brewing process to the customer, but it’s also a visual asset that the company smartly invested in.
This is a great food packaging design example of how incorporating an interesting and intricate illustration can capture consumer’s attention. After all, the more they focus on the product, the better the brand recognition.
Mirzam Chocolate won our hearts over with this beautifully illustrated food packaging design the moment we saw it!
Mirzam is a bean-to-bar chocolate producer that puts the transparent chocolate making process into the focus of their brand identity, and as a result, we’re left with a spectacularly rich taste of dark cocoa and imagery to match.
Following a dreamy maritime theme, this design sparks curiosity the moment the customers lay their eyes on the package design. The background to the whimsical, somber artwork is, of course, the spice route that continues to inspire Mirzam.
Created by Backbone Branding, the chocolate package is a mesmerizing illustration depicting a boat on the water, traveling by the shores of Papua New Guinea.
The colorful representation of the starry night sky ignites wonder, as the hues flow one into another. On the other hand, the drawings of the map of Papua New Guinean culture and people seem to be hand-drawn and closely resemble antique world maps.
The beauty of this food packaging design lies in its fullness that somehow still manages not to become intrusive or over-encumbered. The design is effective as it inspires but doesn’t invade.
Overall, this enticing illustration is definitely worth its place on our list! This is a great example of a food package design that creates a puzzle of interconnected and logical pieces, where each element plays its part and attracts consumer’s attention.
Chocolocuras is a brand that offers various products including coffee and truffles with different flavors that range from chocolate to lemon and orange.
The company has invested in an outstanding food packaging design that changes once you turn the tap. Different characters replace their bodies where a policeman becomes a thief and a lion turns into a hunter.
Each package has different characters that make opening these products funny and humorous where the consumers get a feeling as if they were part of some game.
The design itself has eye-popping visuals and there is a mix of bold colors and bold typography to emphasize the flavor of each product.
The consistency in colors and the authentic illustrations make this brand stand out and reinforce its identity on the market.
Bozal is a brand born in the mountains that produces widely refined mezcals in the regions of Guerrero and Oaxaca in Mexico.
The name Bozal means untamed and comes from Agave, the wild plants used to make these drinks.
What’s interesting about this food packaging design is the custom made rustic ceramic bottles where mezcals are packed. The earthy colors represent the different varietals and give a traditional and premium feel.
The design is minimal yet modern and the heavily textured paper label represents the gritty soil where agave grows. It showcases the brand’s personality and tells the mezcal story.
It is clean and simple, with limited usage of wording. The combination of serif and sans serif typography add a luxury feel to these drinks
This is a great example where the packaging does the talking.
Loving Earth chocolates are made from high quality and organic ingredients. In fact, the raw cacao they use is produced by the Ashaninka community of the Peruvian Amazon in Peru, which is the area where the cacao originated from.
This food packaging design uses bold natural colors that represent the organic side of the products and their premium quality.
Each different chocolate has big bold lettering that emphasizes the flavor and the cocoa row bean in the middle of the packaging drives interest while showing the nature of the brand - a key element that makes the company recognizable on the market.
Gritz is an Italian brewery company that produces beers with different flavors. They are stored in brown glass bottles with an unusual package design that tells the Gritz family story.
Each different bottle and taste represents a different face. The characters include the grandmother, the mother, the father and the wife who are portrayed in a modern and ironic style.
The story is interesting and says that the grandmother left her inheritance to Claudio, her nephew, to open a brewery - a dream that he long dreamed of.
This food packaging design consists of a handwritten logo and big bold letters with the names of the family that represent each different taste.
The illustrations of the characters are eye-catching and reflect the real appearance of the people.
This is a great example that has an unordinary packaging that makes the products special and attractive to the consumers.
Still not sure how to approach your packaging design? Let's review the basics.
What Is Packaging Design?
Packaging design is the creative process of outlining the exterior wrapping of a product.
It refers to the choice of material and form and the combination of structure, typography, colors, imagery and other elements that will make product containers distinctive and attractive to the consumers.
The primary goals of packaging design are to:
Protect the product during transportation
Raise brand visibility and define brand identity
Drive customer interest
Ultimately, the packaging design functions as a branding tool that promotes the inside of the product, its taste and feel.
It helps businesses meet their marketing objectives, stand out from their competition and ultimately generate sales.
Packaging Design Process: 7 Key Steps To Consider
On the surface, the packaging design process looks pretty straightforward.
Make a structure, add an illustration and slap some colors and text. Hurrah - your design is ready.
If only it was as simple as it sounds.
Packaging design is a complicated process that requires technical skills, strategic thinking and creativity to deliver a winning design that stands out on the shelf and ends up in consumers’ shopping baskets.
From briefing to post-launch feedback, these are the seven key steps to delivering successful package design:
Product briefing: During this step, the business establishes a communication with a prospective package design company and gives an introduction. This includes the industry they belong to, the type of products they have, their benefits, the type of customers they are selling to and the ways people are buying the product. The business also provides specific requirements. Especially if the product represents a brand, then the business should provide key branding elements like colors, fonts, logo, messaging and more.
Research: The research phase will help your designers to tailor their decisions and inform their strategies to deliver a winning design. This research will provide key info on the competitor’s strengths and weaknesses, their strategies as well as the audience needs, wants and purchasing drivers.
Concepting: Once your designers define the product specifications, review your competitor products and determine the consumers' needs, the concept design stage can begin. The next step to take is to consider all the elements like identity and positioning that portray your brand to make sure the design aligns with its identity and appeals to the ideal customer. During this step, these experts will combine their creativity with their technical skills to deliver concepts that they later submit for selection.
Design review and refinement: With a few concepts created, you can now go through these and provide feedback. You as a client can request changes in terms of colors, fonts, imagery and other elements so that the final design meets your preferences. Then, designers will polish their work to ensure their artwork aligns with your brand identity and creates an emotional connection with the consumers.
Print: When the final design is approved, it's time to bring the packaging into a reality or print it. For this step, you might need to consider the help of a professional printing company.
Market launch: Launching your new product into the world is the most exciting step of the packaging design process. Here you need to prepare yourself for several aspects including how you will deliver your product and how you will display it. Make sure you plan everything in advance so that this process goes smoothly and you avoid stress.
Post-launch feedback: After the product release you need to collect feedback from the market and your consumers to understand how the product is performing and how successful its package design is. You can do this through online surveys where you will add questions regarding the product’s acceptance and sales.
The Importance Of Packaging Design In Branding
When it comes to designing a product package, there are a lot of aspects to consider to ensure success.
Does it convey the brand’s personality? Are the colors on-brand while still remaining unique and eye-catching? Is the typography balanced with the imagery and achieving the tone we are striving for (not too serious or too playful, for example)?
In addition to these brand-related questions, packaging designers, branding experts and marketers need to ensure that proper kerning is utilized, that the packaging both adheres to industry standards while also standing out and that it appeals to the target audience.
It's a lot to keep track of.
But by conducting market research, determining an ideal action that brands want consumers to take (typically, a purchase), and staying on top of the latest design trends, they will be able to answer all of the important business-related questions while still producing a stunning design.
Although certain trends, such as minimalist aesthetics, continue to stand the test of time, other buzzy elements and design trends' success rates are relatively unknown until you test them out for yourself.
However, one thing businesses and their branding experts can take comfort in is that effective designs will always be the features that capture consumers' attention and embed in their memories the best.
This ensures that package designs are more than just protective coverings for products -- they are marketing materials all their own.
Creating Packaging Design For The Food Industry: How It Differs
According to USDA, in 2019, 20,062 new food products were introduced on the US market only.
The top five categories with the largest shares were:
Candy and gum
Sauces and seasonings
This number highlights the fact that the food industry is one of the most competitive ones.
So, designers who create packaging designs for businesses and clients in this sector will have a difficult task to come up with a unique artwork that stands out and attracts attention.
Food packaging is also a tricky field for one important reason - due to the nature of the product being sold and the safe and sanitary requirements, the packaging must undergo rigorous inspection and adhere to some strict guidelines.
But the huge array of rules and regulations that food and beverage product designs must follow didn't discourage the designers behind the brilliant packaging we presented in this article - and it shouldn't discourage other innovative brands, too.
Product packaging fulfills several functions. On the most basic level, it is there to protect and help transport our products -- in this case, food.
However, in today's world, the food and drink that we consume is so much more than necessary nourishment – it is a lifestyle, set of beliefs, a personal choice, the basic reflection of our individuality.
Because of this increasing shift towards health, wellness and balanced lifestyles, a proper brand presentation is imperative to fostering consumer loyalty.
After all, customers are far more likely to purchase from brands that share the same values that they do.
That, of course, means that the product packaging itself must define and express the product’s own character.
It is said that the best designs are not created through the use of a particular color or font, they are birthed and raised in the designer’s understanding of the idea behind the client’s product.
This means that designers, marketers and branding experts must also act as psychologists, observing and determining the characteristics that a product represents and figuring out the personality behind it.
The task of a product packaging design is to stand out from the crowd of similar products. That task is getting harder to achieve with every passing day.
Simply taking up more space or having the brightest colors on the shelf won’t cut it anymore.
What each design requires to be successful is a point of orientation, the center of attention that will draw the customers towards that specific food package design.
This center of focus is clear, simple, yet effective communication of the brand's essence and the proposition.
Takeaways On Food Packaging Design
In highly competitive markets like the food industry, design and branding quickly become a selling point of a product – the elements that will either make or break its success.
Companies today are well aware of this, and invest a lot of money in market analysis, material research and great visual concepts and package designs.
To be successful, the food packaging must be both functional and visually appealing. For example, there’s no point in having a glamorous wine bottle if it can’t be opened, right?
Therefore, when it comes to food packaging design, companies require plenty of experience and research before a product hits the shelves to ensure the perfect balance of branding, functionality and beauty.
Sometimes, we choose to buy the products simply because of the way they look.
In fact, many experts believe that packaging affects the buying process.
The influence of packaging is important and goes beyond our tastes in food, fonts and color.
It appeals directly to consumers' emotions - a hallmark trait of great brand identities that foster consumer loyalty.
And these 10 best food packaging design examples are compelling and innovative and they teach businesses a lot on how they can design products that convey brand personality.
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