Standout features:
- A unique concept of sports being planets
- A minimalist cover in a vibrant color
- “Stealth” black effect on the inside
22DG studio is a creative force behind Topper’s footwear catalog which opts for a very simplistic cover but gets really complex and imaginative on the inside pages. The agency articulated their approach as having “[each sport be a standalone planet since every sport is a world of its own.]”
Awash in a sea of royal blue, the catalog’s cover is minimalist and almost pedestrian, not at all indicative of its inside contents. White lettering in a bold sans-serif font stands out quite vividly and the hardcover binding adds sturdiness and better quality to the overall print design.
On the inside, the catalog opens with a “stealth” black effect, with lettering slightly debossed for a very premium feel. The actual catalog is contained within a blue insert sleeve, which contrasts well with black. The publication even contains a CD with the electronic equivalent of the catalog.
The printed material is divided into different sports. Each sport is accompanied by an elaborate illustration depicting a court and athletes in action. The unique catch is that the court and the athletes are standing on or inside the sport’s ball as if it was a planet.
Next to each page with a ball/planet is Topper’s footwear for the specific sport in all angles and zoomed-in details. This is the catalog’s main part and it provides enough info for the reader to make an informed purchase decision based on the stats, measurements, and other details. Check out best graphic design trends.
