The “R” in Rubi Residencia’s Logo Derives From the Structure of Rubies
The most striking evidence of this research is the somewhat abstract but still quite obvious “R” (that stands for “Rubi”). Essentially, this letter is the logo.
For its creation, 22DG looked into the complex, inner structure of precious gems like rubies and diamonds. Inside the “heart” of these rocks is the geometrical formation that gives life to numerous other forms – if you know where to look for them.
The design agency did and has sourced the letter R from this. To make the link visually apparent, the logo’s R has multiple flat surfaces that also resemble rubies.
Crimson Adds Liveliness to Rubi Residencia’s Logo Through Gradient Shades and Nuances
There was only one obvious choice of color for Rubi Residencias logo – blood-red crimson.
That, of course, is the color of the very stone the logo is inspired by. The design agency has given it special treatment to make it stand out and captivate the gaze of onlookers.
Not settling for the exact vibrant shade of scarlet, the designers took the rock’s trademark shine and glimmer into account and gave the logo’s every “surface” a distinctive shade.
Multiple ruby red hues produce a similar outcome to looking at an actual rock from many angles, depending on how the light hits it.
The “after-effect” of this logo design approach is the introduction of a multidimensional or 3D appearance. While a logo in a solid shade of red may have appeared flat and insipid in some cases, the actual 3D logo translates the brand’s name and positioning much better.
Although it should be said that different 2D versions of the Rubi logo do exist — in white, black and solid red. Presumably, these are used in environments that don’t allow for many intricacies in design, adding to its versatility.