9 Best Graphic Design Trends That Raise Brand Impact

9 Best Graphic Design Trends That Raise Brand Impact
Article by DesignRush DesignRush
Last Updated: July 03, 2023

This article lists some of the best graphic design trends followed by graphic designers for stellar results.

Artists keep track of the latest design trends to deliver captivating designs to their clients. Their work gives life to a brand's campaigns and marketing efforts, boosts client trust, and strengthens recall.

Check out DesignRush's best graphic designs catalog for more examples!

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1. Stanley's Invest by Ritter Design

[Source: Ritter Design]

Standout Features:

  • Modern visuals
  • Neutral color story
  • Sleek typography

Fintech company, Stanley's Invest, focuses on helping beauty brands capitalize on their brand. They collaborated with Ritter Design to produce unique and classy graphic designs.

The agency used relevant imagery and high-end photography of the buildings and other images, creating a classy and trustworthy feel with the graphic designs. The filters used in the pictures are neutral, conveying class, and the sleek fonts are modern-looking and on-brand.

Check out these amazing poster and print designs.

2. Ice Hot Nordic Dance by Sofia Pusa

[Source: Sofia Pusa]

Standout Features:

  • Aesthetically pleasing visuals
  • Northern Lights-inspired design
  • Clean and minimalist

Ice Hot Nordic Dance is a big dance event in winter where dancers from Nordic countries come to perform. The event is one of a kind, bringing light and warmth to the cold and dark winter.

The event's design by Sofia Pusa is inspired by the Northern Lights, beautiful lights dancing in the sky during winter. The designer utilizes hot and cold elements to deliver solid and gentle feelings. Lastly, the beautiful graphic creations look clean and minimalist.

3. ICONIKUS by Creative Prismaat

[Source: Creative Prismaat]

Standout Features:

  • Gradient color story
  • Iconic visual elements
  • Modern concept

ICONIKUS' graphic designs by Creative Prismaat are iconic. Once people see them, they can easily associate themselves with the brand.

The gradient color story is on trend with many graphic designers today, as it combines a variety of colors while looking cohesive in the process. The concept is modern, connecting effectively with today's market.

4. Words by Rumi by Lucy Bi

[Source: Lucy Bi]

Standout Features:

  • Readable typography
  • Expressive color story
  • On-trend graphic design

Words by Rumi's exquisite graphic design features bright and vibrant colors with bold images, reflecting how color combinations are greatly appreciated as a popular graphic design trend.

Explore other print designs with bold fonts.

Additionally, designer Lucy Bi uses a legible and attractive font style, urging onlookers to stop by and read. The prints remind people of the Barbie hyper-energetic aesthetic that is wildly popular among young people today.

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5. MOH lab by Viboris

[Source: Viboris]

Standout Features:

  • Inspired by the modern art movement
  • Bold colors
  • Sans-serif typography

The design agency Viboris created this graphic design for MOH lab, a laboratory based in California and Portugal, with elements inspired by the modern art movement.

A famous graphic design trend is paying homage to or getting inspired by various art movements, like Art Nouveau and pop art. This is an apparent reference to the modern art movement with bold colors and blown-up sizes in a sans-serif typeface.

Explore these print designs that make a good impression.

6. The Whole by Mirela Melo

[Source: Mirela Melo]

Standout Features:

  • Skinny typography
  • High-quality photos
  • Bold color story

Design studio The Whole wants to show the world how dynamic and expressive they are with their designs. That's why designer Mirela Melo used an impressive, bold color story perfect for the studio.

The agency combines deep blue, off-white, mandarin orange, and more colors to deliver designs that revitalize and energize the brand. The graphics feature high-quality images and the skinny serif font to emphasize the brand's artistry.

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7. Bergen Dermatology by JM CREATIVE

[Source: JM CREATIVE]

Standout Features:

  • Clean lines and silhouette
  • Popular color story
  • Vivid photography

What brings Bergen Dermatology's graphics by JM CREATIVE as one of the best inspirations for graphic design trends in this list is the agency's move to use vivid photos, sending a message of grace and professionalism to the audience.

High-quality images relay an impression that the brand is well-put-together, improving customer trust. Along with the clean lines and a popular color scheme inspired by Scandinavian aesthetics, these graphics are sure to motivate designers today.

8. hanni by The Ralley

[Source: The Ralley]

Standout Features:

  • On-brand color story
  • Minimalist design
  • Simple typeface

One of the best graphic design trends is to keep the visual elements of any design consistent and aligned with the brand identity, and Hanni’s graphic design by The Ralley is a perfect example of that.

They used pink and maroon as the main colors for their women’s razor line, which perfectly encapsulates the essence of the target audience. Its minimalist design also appeals to a lot of people, with minimalism being one of the most popular design trends these days.

9. Hinge by The Logo Company

[Source: TLC]

Standout Features:

  • Minimalist logo design
  • White circle enclosure
  • Very pale pastel color

Hinge’s design by The Logo Company encapsulates how minimalism is one of the most prevalent design trends these days, all the while not disappointing with the results.

The logo comprises of the brand name inside a white circle, which is inside a square with a very pale shade of lavender on it. The visual elements work so well with each other that it makes actual sense.

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