- Agency: Fold7
- Client: National Literacy Trust & Department for Education
- Category: Print Design — Education Print
- Location: London, United Kingdom
- Project Brief: Develop a nationwide print campaign that repositions reading as an engaging, everyday activity by connecting it to people's interests through bold, accessible visual storytelling.
Education print about reading tends to lecture about long-term benefits. Go All In flips the pitch, and the billboard's "Read them to sleep. Wake up their world." sells bedtime stories as an adventure rather than a duty.
The collage craft makes the argument visually. A real dad and daughter mix with cut-paper knight helmets, a cartoon dragon, torn book pages, and crayon drawings, so imagination literally spills out of the photograph.
The Open Book brand-mark anchors the system. The black notch cut into "GO ALL IN." forms an opening book, a device sharp enough to hold up on a library banner, die-cut bookmarks, and reading-corner furniture alike.
Color and type keep the campaign loud in civic spaces. Bold black grotesk on flat yellow, pink, and green reads instantly from across a street, giving a national literacy push the confidence of a sports brand.
