- Agency: LocalEyes Video Production
- Client: Gucci
- Category: Video - Commercial
- Location: Los Angeles, California, United States
- Project Brief: Craft a fast-turnaround commercial promoting Gucci’s Chicago PIN pop-up store and the GG Psychedelic collection, capturing the immersive retail environment and supporting social media distribution.
A pop-up store only lives for a few weeks, so a fashion video for its opening gets one shot to bring people through the door. LocalEyes Video Production filmed Gucci PIN Chicago: GG Psychedelic Pop-Up Promo inside the store, pairing the collection's multicolor GG print with the room's violet glow.
Gucci's PIN campaign brings temporary pop-up stores to different cities. The Chicago installment centered on GG Psychedelic, which scatters the GG monogram and tiny stars across a dark base in saturated color.
The store itself gave LocalEyes plenty to work with. Mirrored disco balls hang over neon-lit shelving and graphic geometric walls, all washed in purple light.
The video opens wide to set the scene. Establishing shots take in the full room, from a wall of printed sneakers to bucket hats on chrome mannequin heads.
From there, the camera moves in close. Tight shots on a hooded jacket, high-top sneakers, and wallets let the print fill the frame, with the wallets held up by glossy purple display hands.
Lighting ties the two worlds together. Each hero piece is lit so its bright pattern pops against the store's cool violet tones.
Speed mattered as much as style. LocalEyes edited the footage within three days so the promo could go live before the opening.
Results & Impact
The finished promo runs like a polished commercial built for a phone screen. Gucci published it across its social media platforms to announce the Chicago opening.
- Fast turnaround: Footage went from shoot to final edit in three days
- Clear brand story: Wide shots and close-ups move viewers from the space to the product
- Collection front and center: Lighting keeps the GG Psychedelic print bright against the purple set
- Social-ready delivery: The finished cut ran on Gucci's social channels to promote the pop-up
