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Gucci

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Gucci
To promote the Chicago stop of Gucci’s PIN pop-up campaign, LocalEyes created a fast-turnaround commercial highlighting the GG Psychedelic collection. Shot on location and delivered within three days, the video captures a temporary retail space where disco-era lighting and mirrored surfaces meet precise, contemporary merchandising.
Gucci video design by LocalEyes.
Macro details spotlight texture and craftsmanship
Gucci (slide 3)
Disco lighting amplifies the GG Psychedelic energy
This website uses a colour palette of 4 colours
  • #826AA8
  • #9A5589
  • #48407D
  • #48407D
Technologies & Tools
Description
Team Behind the Design
  • Agency: LocalEyes Video Production
  • Client: Gucci
  • Category: Video - Commercial 
  • Location: Los Angeles, California, United States
  • Project Brief: Craft a fast-turnaround commercial promoting Gucci’s Chicago PIN pop-up store and the GG Psychedelic collection, capturing the immersive retail environment and supporting social media distribution.

Strong commercial fashion videos for luxury retail depends on atmosphere without losing merchandise clarity. The Gucci PIN Pop-Up Chicago execution delivers this by pairing immersive lighting with controlled framing that protects product visibility. 

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