Standout Features:
- Monochromatic glitch morphing of human faces
- Disembodied voiceover with spatial audio depth
- Animated brand colors
The brand video for “Interplay” signals a new era for LEP Digital, marking their first rebrand in nine years.
The entire piece, from its soundscape to its visual effects, explores the theme of perception through an experience that is both memorable and thought-provoking.
A hypnotic montage of close-up facials morphs with a glitch-like visual effect, moving from one face to another.
Each transition distorts the frame with chromatic noise and interference, which is paired with sharp, glitchy sound effects.
This visual technique directly supports the central conceptual provocation: “AI or real?”
A key feature of the video is its use of a disembodied voiceover. The mysterious, echoing voice is a perfect match for the strange and beautiful visuals.
This is a great way to up the ante of the brand reveal, turning it into something more philosophical. It situates LEP Digital as a "thinker-brand" that challenges you to question.
At the bottom of the frame, a graphic motif of Interplay’s brand palette — hot pink, fuchsia, and saturated gradients — subtly pulses and flows throughout the video.
In the final sequence, these colors animate into a fluid “drip” effect to form the logo.
In a creative video so stripped of overt branding, this color-based visual becomes the primary anchor to the LEP Digital rebrand.
Instead of using a static logo overlay, the team creates a motion-first brand moment.
By using glitch aesthetics, matching audio, and its new brand colors, LEP Digital’s Interplay is a conceptual experience that is sure to imprint on viewers' minds.
The high production value is a key part of its success. According to a 2025 Wyzowl report, 91% of consumers link the quality of a video directly to their trust in the brand behind it.
Instead of a simple marketing message, a brand can use a powerful, artistic video to reintroduce itself as a forward-thinking and creative leader.
That's why brands turn to expert partners, and our team has ranked the best agencies worldwide to make finding them simple.
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