Standout Features:
- Color blocking
- Engaging interactions
- Bold typography
Joyce Lin redesigned Fitbit’s website to help it reach top contemporary standards in the eCommerce sphere. The designer produced motion and design concepts for Fitbit’s website by combining eCommerce knowledge with existing user and site data.
The new look used color blocking to effectively resolve cluttering issues and segment the product types. With fresh and bold typography used for direct copies, the homepage feels like a modern and interactive digital tech newspaper!
After the highlighted product types, the design offers several engaging options for the users, like user testimonials to highlight the quality of their products.
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