Standout Features:
- Purple-toned color system with soft gradients
- Crisp, minimalist typography
- Human-centered photography
For McDowall Health, a top mental health agency, Supernova Creative undertook a full rebrand and user-interface design.
The project, which was executed in Figma, involved creating a new visual identity with an airy and friendly feel to match the agency's holistic services. This included designing the website UI, social media posts, and other brand collateral.
The interface leans on a sophisticated palette that is centered around a deep, desaturated purple.
This is paired with light neutrals and gentle gradients that shift between a muted lavender and a pale green-grey.
Purple in healthcare branding is a less common choice, which lends McDowall a distinctive visual identity. The gradients also create spatial depth and an aesthetic that feels very calming.
You'll see a crisp and minimalist typographic system on this health and wellness site. A clean sans-serif font is used for both the headings and the body text. The headings are bold and have plenty of space around them, which makes them easy to read.
The clarity of the typography is particularly beneficial for users who are seeking mental health support, where a sense of ease and order is so important.
High-quality, diverse portrait photography of the therapists and lifestyle imagery of people in positive moments takes center stage.
A 2010 NN group study confirms that users find it easier to connect and build trust with a company when they see real people. Thus, this authentic, approachable photography reinforces a sense of trust and personal connection.
The redesign for McDowall Health, with its thoughtful combination of a soothing color palette, a clear typography, and human-centric photography, creates a website that is both beautiful and effective at building a sense of trust.
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