- Agency: Rounded Digital
- Client: PECKY
- Category: Website Design — Professional Services
- Location: Sarasota, Florida
- Project Brief: Redesign the website for a Sarasota interior design firm and furnishings boutique so it matches the polish of its showrooms, gives each audience its own path, and builds local search visibility.
Homeowners, boutique shoppers, and architects all land on the same professional services website when one design firm also runs a furniture store and a trade program. Rounded Digital rebuilt PECKY’s site so each audience gets its own clear path, framed in warm room photography and a refined serif.
Patricia and Peter Estes founded PECKY in 2012 and named it after their love of reclaimed pecky cypress. The business runs a Flagship Boutique on Central Avenue in downtown Sarasota and an 8,000-square-foot Design Studio Annex.
The old site had no clear hierarchy, so design services, furniture, retail, and trade offers all fought for attention. Its own pages also split search visibility for the PECKY name, so Rounded Digital started in August 2026 and launched the new site that September.
A sunlit waterfront living room fills the hero under a soft dark overlay. A large, light serif headline sits over the photo, with an amber Schedule a Consultation button and an outlined phone number beside it.
Right below, a charcoal marquee band scrolls through the proof points. It lists 14+ years in Sarasota, the NCIDQ-certified team, the design annex, the trade program, and the towns PECKY serves.
Numbered section labels, from “01 What We Do” onward, give the long page an editorial rhythm. The first section splits the offer into four columns for interior design, commercial and hospitality work, custom furniture, and the trade program.
Next, a Why PECKY section pairs a photo of a styled fireplace room with five plain reasons to hire the team. One of them invites you to see and touch furniture in person before it goes into your home.
The page then moves through selected projects, the founders’ story, and large figures for years, square footage, and certified designers. A featured vendors section closes it out with lines like Verellen, Simon Pearce, and Christopher Spitzmiller.
Behind the design, Rounded Digital built a nine-page launch architecture with a 100-asset content roadmap. Local targeting reaches Sarasota, Siesta Key, Longboat Key, Lakewood Ranch, Bradenton, and Venice.
Results & Impact
PECKY now has a site as polished as its showrooms, with a dedicated route for homeowners, boutique shoppers, and trade professionals. The new structure gives the brand a single, stronger presence in local search.
- Showroom-quality look: Warm interiors, a light serif, and amber buttons match the feel of the boutique
- Three clear paths: Design clients, shoppers, and trade pros each have their own section
- Local search foundation: Pages target six Gulf Coast communities from launch
- Room to grow: A 100-asset content roadmap sets up steady publishing after launch
