- Agency: Rounded Digital
- Client: JE Charlotte Construction
- Category: Website Design — Construction
- Location: Sarasota, Florida
- Project Brief: Design a website for a Southwest Florida commercial construction management firm that puts its one-team, in-house estimating model at the center and scales cleanly through a one-keyword-per-page SEO structure.
Commercial owners know the gap between the estimator who prices a job and the crew who builds it, and a construction website can speak straight to that pain. Rounded Digital built JE Charlotte Construction a site around one team, from first budget to final walkthrough.
JE Charlotte has managed commercial projects from Venice, Florida, since 2007, now led by Managing Partners Michael Butler and Oliver Huff. The firm works as a Construction Manager at Risk, with in-house estimating on every job.
The hero puts that promise in plain words: "Construction Management Without the Corporate Handoffs." A stat bar below lists 400+ projects, $160 million in completed work, and a 1.00 EMR safety rating on a deep forest green background.
Next, five service cards cover construction management, preconstruction and estimating, renovation, tenant improvement, and new construction. Each card leads with what the owner gets, such as budget pricing at every design milestone.
A Why Choose Us section then turns the firm's model into four numbered points. Open-book pricing, in-house estimating, and one project manager from budget to closeout sit at the top of the list.
Six photo tiles open the sector pages, from healthcare and education to animal care and veterinary facilities. Each sector page draws on real project history, so no single flagship job carries a whole category.
Local reach gets its own map. A shaded map covers seven Southwest Florida counties, with pins for cities like Venice, Wellen Park, and North Port.
The About section explains the firm's Cradle-to-Grave staffing model in plain terms. Founder Jeff Charlotte's 13-step process follows in four phases, then a project gallery, client reviews, and affiliations like the Gulf Coast Builders Exchange.
Behind the design, Rounded Digital mapped a strict one-keyword-per-page structure. Cross-page negative keywords keep services and sectors from competing, so new pages can slot in as JE Charlotte grows.
Results & Impact
JE Charlotte now has a site that explains how the firm runs a project from budget to closeout. Owners can see the pricing model, the team structure, and local project history before the first meeting.
- Clear differentiator: In-house estimating and one-team delivery lead the messaging on every key page
- Full scope in view: Five services and six sector pages organize the firm's complete range of work
- Local SEO foundation: County-focused targeting covers the core market and leaves room for North Port and Wellen Park
- Scalable structure: One keyword per page with cross-page negatives lets the site grow without overlap
