- Agency: Peppermint
- Category: Website Design — Digital Agencies
- Location: Dover, Delaware, United States
- Project Brief: Create a digital agency website that positions Peppermint as a design partner for SaaS, AI, and DevTools companies through clear messaging, sharp visual design, and conversion-focused UX.
A digital agency selling to startups lives or dies on proof it can move a founder's numbers. Peppermint answers that on its own site and leads with client outcomes, funding rounds, acquisitions, and conversion lifts, before it names a single service.
The hero strips down to huge black type on white with two review badges. "Websites & Growth Design for Tech Startups" sits under G2 and Clutch five-star marks, so confidence and category land in the first screen.
A Customer Success Highlights rail turns the pitch into a scroll of real client results. Tavily's $275M acquisition, CopilotKit's $20.5M Series A, and Postiz's 15% churn drop ride their logos, so the work proves itself in numbers a founder cares about.
Trending Projects lead with a result baked into the headline. Zig.ai reads "unified AI sales platform in 6 weeks" and Kana "seed-ready in 3 weeks," each tagged by stage and service, so speed and outcome sell the case study before it opens.
A "backed by" row borrows the credibility of the funds behind its clients. Y Combinator, super{set}, and Vermilion Cliffs logos sit under the work, so an early founder sees peers their own investors would recognize.
The offer leads on AEO-ready websites, built to be cited by AI. Peppermint names answer-engine optimization as a core service, so the site speaks to how buyers now find software through AI answers as much as search.
The Built for Growth section reframes design as clarity, reusable systems, and conversion. Dark cards on glowing hardware renders push three ideas, from complexity made clear to reusable design to conversion-led visuals, so the pitch reads as growth work rather than decoration.
A stat band answers the founder's speed and trust questions in three numbers. Two to four weeks to launch, $100M+ in investor confidence, and a 100% developer-friendly handoff score sit in a row, so the promises stay concrete.
An "extension of your team" section sells the workflow alongside the deliverable. Slack updates, async-first sprints, and no hand-holding on tech specs speak to how Peppermint plugs in, so a busy founder reads low overhead.
Testimonials run as named founders from companies the reader knows. Tavily, CopilotKit, Kana, and Tetrate leaders each give a specific quote, so praise reads as sourced rather than anonymous.
An awards block backs the aesthetic with CSSDA and Awwwards recognition. Zig.ai and Axiom Research carry UI, UX, and Innovation wins, so the studio proves taste on top of results.
The whole site runs on high-contrast type and a repeated Get in touch button. Built in Webflow, it swings from bright editorial white to a dark growth section, so contrast carries the eye toward one clear action.
The smart move is letting the clients do the talking. Peppermint's own site is a proof reel of funded, acquired, and awarded startups, which is the one portfolio a startup agency cannot fake.
