- Agency: Peppermint
- Client: Zig.ai
- Category: Website Design — Professional Services Website
- Location: Dover, Delaware, United States
- Project Brief: Design a B2B SaaS website that demonstrates Zig.ai's AI-powered workflows through interactive storytelling, motion design, and product-led user experiences.
Professional services websites for B2B SaaS love to explain. Peppermint built Zig.ai's site to demonstrate instead, treating every scroll as live proof of the platform's core promise: work runs before you ask.
The homepage never gets around to saying what Zig does, and that's the point. A live activity feed assembles in the hero, scroll animations reveal each workflow in the order it actually executes, and metrics count up then hollow into rings until one insight is left standing. The design is the demo, and for an automation product there's no more credible pitch.
How It Works skips the feature list entirely. The page introduces six colleagues: Research, Outreach, Meetings, Follow-Up, CRM Sync, and Pipeline, each with a job, a brief, and a result. That's how a buyer actually thinks about delegation, and the final dark section drives it home by placing Zig at the center of the existing stack, running it rather than replacing it.
Pricing does away with the usual tier-comparison squint. Each plan is scoped to a buyer type, so the decision arrives before the feature breakdown ever loads. The AI Inbound Engine gets its own dark section mid-page, a product within the product, with enough visual weight to read as a separate decision.
The palette stays out of the argument's way. Soft mist white carries most of the site, with deep emerald green as the accent and the backdrop for a few key sections, a bold pairing in a category wallpapered with navy and gray. Warm brick red marks every call to action, and near-black charcoal is saved for the moments that need extra weight.
Motion logic ties the three pages into one continuous argument. The homepage proves the promise, How It Works shows the mechanism, Pricing names the terms, and the whole site reads as a single sales motion from first scroll to signup.
