The Centre for Culture and Creativity

Standout features:

• Logo becoming a literal window to the brand
• Creative navigation
• Font resizer above the fold

The Centre for Culture and Creativity (C4CC) at the University of Lincoln is a “think and do tank,” researching and leading cultural programs and creativity.

Creativity being C4CC’s front and center was the basis for its website. Born Agency, a web design agency specializing in this kind of design, created a simple logo animation to be used on digital assets. It expands to reveal the brand icon and then the text animates in from behind the icon to complete the full version of the logo.

Besides crafting a prominent logo identity, Born Agency wanted the website to pack a punch, so the intro logo (on the homepage) offers a window into what C4CC has to offer (hence the scroll-down animation).

Users are encouraged to scroll down from the homepage banner by the cursor becoming a hand pointing down. The agency also introduced a font resizer in the header to enable the user to increase or decrease the font size to make it more user-friendly depending on personal preference.