Standout features:
- Subtle green accents
- A comprehensive homepage
- Strategic use of explainer videos
TuSimple is a tech company specializing in the development of self-driving systems for heavy-duty trucks. Designed and developed by Global Grid Agency, their website combines various multimedia to educate visitors on its complex subject in a direct, benefits-driven manner.
The website aims to showcase the culture behind disruptive technology through multiple verticals for user interaction, like product display, immersive search platform, live investors page, and more. The main menu shrinks slightly as soon as the user begins to scroll and stays on the page, while videos of the system in action permeate the page in several places, including above the fold.
Mostly white, with the addition of high-quality, meticulously edited images of trucks in motion, the website communicates the unique value propositions in a sufficient amount of text, with subtle green accents pointing to the vital messaging aspects.
Maps, full-screen explainer videos, use cases and other forms of social proof provide a variety of content to a very comprehensive homepage. Very thorough main menu navigation contains plenty of links to other pages for anyone interested in learning more about TuSimple.
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