Standout features:
- Parallax effects
- Luxurious color palette
- Intuitive navigation and scroll feature
“White Island” is the palatial residential complex located on Beloostrovskaya Ulitsa (White Island Street) - a newly constructed deluxe location in Saint Petersburg with highly developed transport, social, retail, and entertainment infrastructures.
White Island is a secluded but not isolated place. It is a copious space of safety, leisure, and comfort in a newly developing city area. The White Island website masterfully crafted by Bquadro perfectly encapsulates the district’s appeal through a subtle yet innovative parallax effect.
The concept is not a simple flexing of opulence but a cozy, high-tech, and environmentally friendly place. The website combines each of these aspects with a user-friendly approach that boosts brand awareness among the target audience.
Bquadro opted for pseudo-3D effects, motion graphics, interactive maps, and horizontal homepage scrolling — a non-standard solution that commands attention.
The unconventional scrolling, combined with ample gold hues makes users feel as if they’re leafing through a swank magazine, “leaning back in a chair, in a business class aircraft.”
The entire website seems to be saturated with dynamic, yet calm animation. This supports the “magazine” vibe of the website, but at the same time, it emphasizes the ergonomics of the residential complex.
One of the more interesting solutions in addition to the main page is the sticky Burger menu, which, when pressed, collapses into a minimalistic side window that offers everything prospective buyers might look for in one convenient place.
