The Belyi Ostrov House Website Design Uses Horizontal Scrolling for a Dynamic User Experience
The Belyi Ostrov (White Island) House is the palatial residential complex located on Beloostrovskaya Ulitsa (White Island Street) — a newly constructed deluxe location in Saint Petersburg with highly refined transport, social, retail and entertainment infrastructures.
It is a secluded but not isolated place. It is a copious space of safety, leisure and comfort in a newly developing city area. The White Island website masterfully crafted by Bquadro perfectly encapsulates the district’s appeal through a subtle yet innovative parallax effect.
The Belyi Ostrov House website design is continually enhanced through unique effects. The agency opted for pseudo-3D effects, motion graphics, interactive map and horizontal homepage scrolling — non-standard solutions that command attention.
Although a horizontal layout can often be distracting and hard to follow, it can be an extraordinary addition to the user experience when done well. Such is the case for this website design.
The scrolling is punctuated into different slides and every transition is marked with “blink and you’ll miss it” motion graphics. The unconventional user journey is enjoyable and adds an engaging note to the page. Combined with ample gold touches, it makes visitors feel as if they’re leafing through a magazine “leaning back in a cozy armchair.”