Our B2B design agency directory includes 1,151 USA companies, with 1,855 client reviews and an average 4.6-star rating, and vetted by a team of 12 industry experts. Agencies are assessed on strategic capability, real-world case studies, and B2B fit, so you can clearly compare across services, pricing, project size, and industry focus.

Discover the Best USA Design Agency for Your Next B2B Project

1,264 Companies - Rankings updated: May 20, 2026

DesignRush evaluates design companies for creative expertise, service quality, and verified client reviews to support confident decision-making. Some placements may be paid partnerships.

United States ×
  • Cheap Design is just as bad as Cheap Weed.

    Cheap Design is just as bad as Cheap Weed.

    Jade Stone is a high-end, full service branding and design agency catering to cannabis and CBD companies that want to force archaeic stereotypes into obselence with their modern branding, packaging and visual strategy.  [... view Jade Stone Branding profile ]
    Location
    Needham, Massachusetts
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Virtual & Visual Solutions for the Industrial World

    Virtual & Visual Solutions for the Industrial World

    Website Design & 3D media to create the ultimate company branding and marketing presence for your company.  [... view Industrial3D profile ]
    Location
    Tulsa, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Strategies, Branding and Digital Products for Companies Who Are Ready for Changes.

    Strategies, Branding and Digital Products for Companies Who Are Ready for Changes.

    QLO Agency is a Los Angeles based design and technology studio founded in 2024. The firm delivers branding, UX/UI, web and app design, motion graphics, packaging, and 3D animation. With a lean team of under 50, QLO specializes in crafting bold digital experiences for startups, consumer brands, and global  [... view QLO Agency profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Empowering Brands Since 2016

    Empowering Brands Since 2016

    A creative agency focused on simplifying branding designs for businesses. Our Long Live Simple team creates personalized logos, marketing, app designs, and websites. Together we build cohesive visual and web identities to keep business owners connected with their audiences.  [... view Long Live Simple profile ]
    Location
    Asheville, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
  • Your stories, our designs

    Your stories, our designs

    Excal Design is a Chicago based branding and digital marketing agency. Our services include Branding, Web Design, SEO, Digital marketing, Experience Design and Advisory.  [... view Excal Design profile ]
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Medical 3D Animation Company Is Best in Delivering Custom Animated Videos.

    Medical 3D Animation Company Is Best in Delivering Custom Animated Videos.

    We are a Medical Animation Company providing 3D Medical Animation, 3D Renderings, Custom Medical Graphics and Visualization services for the Healthcare profession. From Investor Pitch Videos, to Educational Content, Training, Explainer Videos for New Medical Devices, we create custom presentation Videos and  [... view Medical 3D Animation Company profile ]
    Location
    Richardson, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Font Foundry + Award-winning Boutique Branding Studio

    Font Foundry + Award-winning Boutique Branding Studio

    Trusted and proven for over two decades. Momentum 18 has worked with many household name brands and a number of smaller ambitious companies. Rooted in creativity, collaboration, and trust, our partnerships with clients are at the heart of everything we do. Print + web. Copywriting + video.  [... view Momentum 18 Branding profile ]
    Location
    Princeton, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • We are a Creative Development Agency & Consultancy.

    We are a Creative Development Agency & Consultancy.

    We don't just build apps, we build app companies. Our CA-based team of entrepreneurs, innovators, and visionaries partner with new Founders and business owners to design, develop, & launch apps that solve real problems, and avoid the costly missteps most startups make. Got an idea? Let's chat.  [... see all Naked Development reviews ]
    Location
    Irvine, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    12 Projects Listed
  • For Those That Build Tomorrow.

    For Those That Build Tomorrow.

    Bordeaux & Burgundy is a premier B2B digital marketing agency, specializing in empowering ambitious companies globally to realize their full potential. With our innovative creative, campaign, and identity solutions, we help businesses stand out in today's competitive landscape. Our mission is to drive success  [... view Bordeaux & Burgundy profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Smart Marketing Strategy to Grow your Business.

    Smart Marketing Strategy to Grow your Business.

    Creative Blend Design is a full-service marketing agency specializing in transforming brands by telling your remarkable story, coupled with smart strategy and creative design. We boost your customer engagement and brand awareness through: Digital Marketing, Web Development, Search, and Paid Ads.  [... view Creative Blend Design profile ]
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Bring It To The Lab

    Bring It To The Lab

    Underlab Media Productions is the Marketing Agency title for our company Underlab Media Productions. We provide digital media design, content creation, content marketing, seo, sem, social media marketing and more....  [... view Underlab Media Productions profile ]
    Location
    Pompano Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • A Boutique Design Agency, Dedicated To Empowering Purpose-Driven Visionaries.

    A Boutique Design Agency, Dedicated To Empowering Purpose-Driven Visionaries.

    We're Color Mill Design, a CA & OR based branding and web design agency. We use design to make a positive impact and help you uncover your story's essence.  [... view Color Mill Design profile ]
    Location
    Fort Bragg, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • Let's Bring Your Brand To Life

    Let's Bring Your Brand To Life

    At Sleepwalker Creative, we see every brand's story as unique. We aim to be an extension of your team, not just a contractor. Whether it's a motion graphic animation, video production, rebrand, or website creation, this close partnership helps us create authentic, engaging content for your audience.  [... view Sleepwalker Creative profile ]
    Location
    Heath, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Order Today, get your design tomorrow!

    Order Today, get your design tomorrow!

    ImageDPI Graphics is a Leading Website Design Agency, SEO Agency, and Creative Design Agency working in different states of the United States. Our Web and Graphic Design services aim is to provide our clients with solid and creative solutions that achieve successful business marketing campaigns.  [... view ImageDpi Graphics profile ]
    Location
    Falls Church, Virginia
    Number of Employees
    100 - 249
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Let's Build Something Beautiful Together

    Let's Build Something Beautiful Together

    Phoenixfire Design & Consulting provides consulting and design services to businesses seeking to alter their processes, products, or consumers' perceptions. This is frequently triggered by stagnant development, a decline in sales, or a more positive source, such as an opportunity for innovation and change. It  [... view Phoenixfire Design & Consulting profile ]
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $225/hr
    Minimal Budget
    $1,000 - $10,000
  • Unleashing Creativity, Crafting Visions.

    Unleashing Creativity, Crafting Visions.

    John Malloy Creative has served as a creative director for more than two decades, overseeing pioneering and highly effective creative initiatives in the industry.  [... view John Malloy Creative profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Custom Products, Made Easy with Gemnote

    Custom Products, Made Easy with Gemnote

    Gemnote designs and delivers custom merchandise, swag, and gifts tailored for todays businesses. Our experienced team manages everythingfrom curation and sourcing to warehousing, fulfillment, and shippingso you can relax. Whether you need impressive direct mail kits, welcome swag for new hires  [... view Gemnote profile ]
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Compelling Design Doesn't Cost You Money. It Makes You Money!

    Compelling Design Doesn't Cost You Money. It Makes You Money!

    We provide creative services to a wide variety of small businesses, corporate, manufacturing and non-profit clients.  [... view InfiniPixels profile ]
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We help small business owners & healthcare professionals get more traffic, leads & clients.

    We help small business owners & healthcare professionals get more traffic, leads & clients.

    At Big Apple Media build you an amazing website at an affordable prices, so you can stand out from the competition and get more leads that turn into customers.  [... view Big Apple Media profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Crafting Visual Narratives That Elevate Brands

    Crafting Visual Narratives That Elevate Brands

    Cubex Design is a London-based creative digital agency that brings brand stories to life through award-winning design, combining bold visuals with strategic thinking to elevate businesses.  [... view Cubex Design profile ]
    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
  • HUB is a woman-owned, Oregon-based creative agency.

    HUB is a woman-owned, Oregon-based creative agency.

    HUB provides branding and identity design, production design, illustration and infographics, package design, experience design, exhibition design, art direction, web design, presentation design, custom objects and items, comprehensive brand strategy, project management, marketing, campaign development  [... view HUB Collective profile ]
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Assisting you in realizing your full marketing potential

    Assisting you in realizing your full marketing potential

    Our design team is a creative bunch, driven to provide fresh, conceptual and strategic work for our clients. From catalogs, to web banners, to full seasonal campaigns, we've got you covered.  [... view Creative Hive Design profile ]
    Location
    Dracut, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    1 Project Listed
  • Get better. Do better.

    Get better. Do better.

    SLANT, an award-winning creative marketing and design firm, has two offices located in Greenville, SC. With over 20 years of experience in brand development, user experience and strategic marketing, they provide custom services to local, regional and national clients.  [... view SLANT Media profile ]
    Location
    Greenville, South Carolina
    Number of Employees
    Under 49
  • CREATING AUTHENTIC CONNECTIONS WITH A SIDE OF GOOD CARMA

    CREATING AUTHENTIC CONNECTIONS WITH A SIDE OF GOOD CARMA

    Carma Connected is a full-service communications agency dedicated to making connections, and building your brand. Also a full-service public relations and marketing firm in Nevada specializing in the hospitality, entertainment, lifestyle, fashion, consumer and nightlife arenas. Our well-rounded communications  [... view Carma Connected profile ]
    Location
    Las Vegas, Nevada
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
  • Empowering Your Product Team

    Empowering Your Product Team

    DLYMI is a full-service, collaborative, human-centered design studio. We work with clients from vision through execution and release. We are your partner in creating thoughtful digital experiences that have a responsible impact on the world while delivering on business goals and customer value.  [... view Design Like You Mean It profile ]
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Marketing and Strategy Working Together to Make Your Business Thrive

    Marketing and Strategy Working Together to Make Your Business Thrive

    For over two decades we've had a knack for helping businesses plan, design, and manage their marketing strategies. With Knack you'll have a team of experts to not only guide your marketing initiatives, but also implement them, so you can free up your time and finally check outstanding items off your list. We  [... view Knack Marketing profile ]
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • We believe in setting up our clients for success!

    We believe in setting up our clients for success!

    We are a full digital product services agency, we focus in strategy centered around the user and data, UX/UI Design is our core strength. We create with an emphasis on the user, employing research and careful planning to guide and enhance our choices throughout the design process. In the end, design without  [... view CreateApe profile ]
    Location
    Irvine, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Full Service Creative Production Company

    Full Service Creative Production Company

    Treasure Rock Productions is a distinguished family-owned and operated studio specializing in a wide array of creative media services. From video production and animation to illustration, 3D modeling, scripts, voice-overs, and beyond, our versatile team is equipped to handle any creative endeavor you can  [... view Treasure Rock Productions profile ]
    Location
    American Fork, Utah
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Designs That Stand Out

    Designs That Stand Out

    Designers Stack is a leading design studio renowned for crafting visually appealing and functional designs. Our team of skilled designers invests significant effort to create designs that effectively communicate your message and set you apart from competitors.  [... view Designers Stack profile ]
    Location
    Austin, Texas
    Number of Employees
    100 - 249
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Strategic Web and Mobile App Development

    Strategic Web and Mobile App Development

    We are Ravenna. A website design and development firm in Seattle, WA. We know design and development like the back of our hand but to be honest, so does everybody else.What makes us different is our approach at Ravenna, we use our ears as much as our keyboards. Listening is the key to making sure your  [... view Ravenna profile ]
    Location
    Lynnwood, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • Global Marketing Solutions

    Global Marketing Solutions

    We partner with global brands to reach, inspire, and drive action from their customers through localized marketing programs in over 140 languages across 95+ countries. From digital marketing to creative content and translation, our in-house experts will help you get the results you need to realize your  [... view Wordbank profile ]
    Location
    Denver, Colorado
    Number of Employees
    50 - 99
  • Design and development, as simple as OnePlusOne

    Design and development, as simple as OnePlusOne

    OnePlusOne Solutions is a global team of designers, developers, and strategists, working collectively to craft impactful products, captivating websites, and bold visual identities for innovative brands. By merging our creative and technical expertise, we bring big ideas to life.  [... view OnePlusOne Solutions profile ]
    Location
    Norwalk, Connecticut
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Strategic Creativity. Digital Excellence.

    Strategic Creativity. Digital Excellence.

    We provide strategic and creative services to multinational brands, enterprises, and non-profits, helping them navigate the digital economy. Founded in Seattle and based in Portland, we specialize in web & mobile apps, digital advertising, product design, design systems, eCommerce, and high-end mult  [... view Jozi Firecracker Factory LLC profile ]
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • Clear, concise, consistent and compelling stories.

    Clear, concise, consistent and compelling stories.

    a5 is a branding and digital agency that tells client stories in a clear, concise, consistent and compelling manner – to get results.  [... view A5 Branding & Digital profile ]
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Masters of Brand Messaging.

    Masters of Brand Messaging.

    BN Branding is a Bend, Oregon based strategic branding agency founded in 1997. The firm offers a disciplined, words-first approach beginning with in-depth market research and brand strategy, then executing through naming, identity design, advertising, packaging, and web development. BN Branding helps small  [... view BNBranding profile ]
    Location
    Bend, Oregon
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • We make good stuff.

    We make good stuff.

    Brave New Day makes brands, websites, printed things, and other tasty goods that run the full gamut of applied design in the marketplace, including brand strategy, naming, identities, packaging, digital experiences, print, signage, retail, and everything in between.  [... view Brave New Day profile ]
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • Branding, Web Design & SEO Strategy for Entrepreneurs Who Want to Be Seen

    Branding, Web Design & SEO Strategy for Entrepreneurs Who Want to Be Seen

    At The Foxsy Designs, I help entrepreneurs and small businesses create soulful brands, high-converting websites, and SEO strategies that drive visibility. Based in Long Island, NY, I proudly serve the Hamptons, Suffolk County, New York businesses, and clients worldwide.  [... view The Foxsy Designs profile ]
    Location
    Bellport, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
  • The Software Development Company That Builds Scalable Software Solutions.

    The Software Development Company That Builds Scalable Software Solutions.

    Maneksoft is dedicated to leveraging advanced technologies to serve our clients, specializing in enhancing customer conversion rates and ensuring guaranteed business outcomes. With a proven track record of success spanning multiple industries, our diligent team at Maneksoft is committed to elevating your  [... view Maneksoft profile ]
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
  • Brand Horsepower Meets Digital Handling

    Brand Horsepower Meets Digital Handling

    Calculated risks are the only course of action. Playing it safe is the fastest way to fail at digital.At the current pace of innovation, slow and steady isn't even in the race. We help you go beyond the playbook.  [... view Tattoo Projects Digital profile ]
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $105/hr
    Minimal Budget
    $10,000 - $25,000
  • Creating an Ideal World for Startups

    Creating an Ideal World for Startups

    We are dedicated to constructing and reimagining businesses, propelling them into the embrace of discerning consumers worldwide through our startup branding solutions.  [... view Red Antler profile ]
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Portfolios Count
    3 Projects Listed
  • Communicate Your Purpose.Elevate Your Presence.

    Communicate Your Purpose.Elevate Your Presence.

    Ashmore Creative Design is a graphic design studio in crafting clear, modern branding, visual identity systems, and other graphic design services visuals that elevate your message and connect with your audience.  [... view Ashmore Creative Design profile ]
    Location
    Canton, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • DesignKix Helps Businesses With Every Design-Related Query.

    DesignKix Helps Businesses With Every Design-Related Query.

    DesignKix helps brands to make their unique logo design and branding and introduce them to the digital world. Be it design or marketing. We do it all with professionalism. DesignKix provides 360-degree solutions to companies who seek digital marketing solutions for their brand.  [... view DesignKix profile ]
    Location
    New York City, New York
    Number of Employees
    250 - 499
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Luxury Custom Websites

    Luxury Custom Websites

    Diamonds & Giraffes offers website design, hosting services, and maintenance packages for your business. We specialize in creating individual websites for your specific business needs and creating roads for your website using a strategic design.  [... view Diamonds & Giraffes Web Design profile ]
    Location
    Park Rapids, Minnesota
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • Physical Product Design & Development Services

    Physical Product Design & Development Services

    Outdesign Co. is a physical product design and development company. We have helped leading manufacturers, startups and innovators around the world turn their ideas into several 'World-Firsts' and award-winning products.  [... view Outdesign Co profile ]
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $10,000 - $25,000
  • Fusion of Creativity: Where Branding Meets Web Design

    Fusion of Creativity: Where Branding Meets Web Design

    At Cooperata, we help small businesses achieve growth and success in the online landscape. With a comprehensive approach, we offer web design solutions and strategic digital marketing expertise to maximize your online presence.  [... view Cooperata profile ]
    Location
    Fishers, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Award-winning Branding & Package Design

    Award-winning Branding & Package Design

    Watermark is a boutique branding & package design studio located in Charlottesville Virginia.  [... view Watermark Design profile ]
    Location
    Charlottesville, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $160/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • We Create Stories

    We Create Stories

    In the last few years we have helped over 100 brands stories to be told.It's time to set your business apart from the competition, achieving true differentiation.  [... view Aticopub profile ]
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Professional Stylists for Your Business

    Professional Stylists for Your Business

    At Telenkov, we are driven by a passion for crafting exceptional digital experiences that make a lasting impact. Our goal is to bring your ideas to life through creativity, expertise, and meticulous attention to detail.  [... view Telenkov profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed

Design Agency FAQs

What is the current state of the B2B design agency industry in the US?

Companies that lead with design consistently outperform competitors. Key industry stats include:

These trends are seen across tech, healthcare, finance, and more, proving how high-quality B2B design differentiates offerings and drives business value.

What services do these agencies typically provide?

Top design agencies offer end-to-end creative solutions, including: 

  • User research & strategy: Leading firms spend heavily on discovery. 85% of successful design projects start with a thorough research phase.
  • UX/UI & prototyping: 60% of high-performing teams prototype early, often delivering interactive mockups by weeks 2-4 to reduce costly rework.
  • Brand & visual design: Campaigns with a unified look see  +55% consumer trust, while repeating key brand elements raise recognition by ~68%.
  • Website & digital experience design: Information architecture, UX/UI, accessibility, performance optimization, and CMS implementation.
  • Product design & innovation: End-to-end product design for web and mobile, including MVPs, feature ideation, usability testing, and scalable design systems.
  • Marketing & creative design: Creative support for campaigns, ads, social content, and presentations. 73% say their companies invest in design to stand out.
  • Motion, interaction & multimedia design: Motion graphics, micro-interactions, explainer videos, and interactive experiences. 3D design sees a 20% increase in usage.
  • Conversion optimization: Landing pages, pricing pages, and funnels optimized through A/B testing and iterative design to increase leads, trials, and purchases.
  • Design operations: Design systems, reusable components, and QA standards covering accessibility, Core Web Vitals, and analytics.

How much do US companies typically invest in design?

Most U.S. B2B companies allocate 5-15% of revenue to design, UX, and marketing combined. For example, a company earning $60,000 annually may invest $3,000-$9,000 in these areas.

The returns can be massive: one study found $1 invested in UX returned ~$100 (a 9,900% ROI).

Which industries most commonly use design services in the US?

Design firms serve all sectors, but demand is especially high in tech-driven and trust-sensitive fields:

  • SaaS & technology: Simplify complex platforms, improve onboarding, and drive adoption. For instance, small usability changes have driven up to a 25% increase in sales for one gaming company.
  • Healthcare & life sciences: Design agencies focus on patient experience, clinician workflows, and accessibility standards (e.g., WCAG).
  • Financial services: Improve digital experiences and support compliance across banking, fintech, and insurance platforms.
  • E-commerce & retail: Produce conversion-focused design for websites, mobile experiences, and digital storefronts. 65% of businesses say design should be consistent across digital and physical touchpoints.
  • Manufacturing, logistics & B2B: Modernize legacy websites, product catalogs, and buyer portals. 

What are the average project timelines?

Project duration depends on scope, but data suggest heavy upfront work and iteration cycles:

Project phaseTypical timelineWhat happens
Ideation & discovery 1-2 weeksResearch, workshops, and concept development. 73% of design teams spend 4+ hours on ideation; many dedicate 1+ full day per project 
Prototyping & iteration4-8 weeksWireframes through high-fidelity designs and testing. Top agencies run 2–4 prototype cycles; 3+ rounds reduce failure risk by ~50%. 
Feedback & validation 2-4 weeks (overlapping) Client reviews, user testing, and refinements; one product redesign increased market share by 40%. 
End-to-end delivery 3-6 months total Full execution from discovery to launch for a typical B2B website redesign. 

About The Author and Expert Reviewer

Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.

Branko Dimitrijević is a multifaceted creative and a recipient of 33 design awards. Throughout his 12-year career, he has delivered over 165 web design projects, showcasing his expertise in website optimization, UI/UX design, logo design, and video animation. He is now dedicating his talent and skills to being one of the creative geniuses at DesignRush.