Brand Strategy — The Big Why.
The reason you exist that matters most to your target customer.
- Defining where you want to be :: Brand Assessment
- Aligning on the timeline to get you there :: Go-to-Market Roadmap
- Evaluating your competition :: Competitor Audit
- Reviewing those you admire most :: Aspirational Brand Audit
- Describing your ideal target :: Audience Personas
- Stating clearly what you do and for whom you do it :: Brand Positioning
- And most importantly, uniquely defining WHY you exist :: Brand Purpose
Brand Expression — Little Whats.
All the ways your brand strategy comes to life.
- What could your brand look like :: Brand Exploration
- What is your brand mark :: Logo Design
- What does your brand sound like :: Brand Personality
- What is your brand story :: Brand Narrative
- What elements make up your brand style :: Brand Style Guide
Brand Playbook — Lots of Hows.
A fully brewed brand gets to market. Coffey customizes playbooks and toolkits to support your business stage and execution resources.
- Branding — Brand Foundation, Brand Narrative & Boilerplate, Logo, Tagline & Style Guide, Visual & Verbal Expression
- Website — Content Strategy & Site Nav, UI & Buttons, Homepage Exploration, Copy and Design Production
- Social — Content Themes, Profile Imagery & Bios, Post Templates, Ad Templates
- Sales Enablement — Presentation Template, Whitepaper Template, Ebook Template, Email & Newsletter Templates
Brand Launch — Many impressions.
The branded stuff that drives sales and leads.
- Website Launch
- Online Store Launch
- Social Stand Up
- Email & Newsletters
- Launch Campaign
Let us brew your brand for success.
-thumb-webp.webp)