Are you seeking a trusted market research company for healthcare providers to optimize your healthcare business? We curated a comprehensive list of leading healthcare market research agencies renowned for their expertise and proven track record. Our platform offers in-depth profiles featuring case studies, client testimonials, diverse portfolios, pricing structures, and industry accolades.

We evaluated client satisfaction, proven project success rates, industry recognition, and the reputation of over 150 companies to create a list of the top 10 market research companies for healthcare providers. Discover detailed overviews of each company’s service offerings, areas of specialization, and project highlights to find the right partner for improving patient outcomes through research.

The Number 1 Market Research Company for Healthcare Providers as Selected by DesignRush Is...

SIS International

SIS International homepage-screenshot
[Source: SIS International]
  • Best for: Overall
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 1984
  • Size: 100-249
  • Location: New York City, NY

SIS International is a seasoned, full-service global market research and strategy consulting firm with over 40 years of industry expertise. It leverages an extensive network of medical professionals, including physicians, clinicians, nurses, dentists, and more, SIS International captures authentic, real-world medical data. The healthcare market research agency deploys a comprehensive research methodology, encompassing qualitative and quantitative research, competitive analysis, and advanced data analytics by meticulously analyzing patient behaviors, preferences, and motivations. This positions SIS International as a leader in delivering actionable market research designs.

SIS International Success Story

  • Challenge: A global pharmaceutical corporation needed a partner to conduct a study on a specific patient population, like those with opioid-induced constipation, across six countries. Conducting this multi-country study was challenging due to a complex target population, cross-cultural differences in healthcare, logistical hurdles of simultaneous data collection, and the limitations and lack of depth of online survey methodologies.
  • Solution: SIS International successfully gathered valuable insights into patient demographics, pain levels, and medication usage. Its project managers from 2 SIS offices collaborated closely with the client, ensuring uninterrupted communication, timely fieldwork updates, and responses to client inquiries.
  • Results: The market research company for healthcare providers has efficiently executed a multi-country study, completing fieldwork in 3 weeks and delivering actionable insights another week later. The study provided the client with actionable insights for product development and market strategy.

Check Out SIS International Agency Profile

Escalent

Escalent homepage-screenshot
[Source: Escalent]
  • Best for: Opportunity scanning
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 1975
  • Size: 500-999
  • Location: Livonia, MI
  • Notable clients: IBM Watson Health, Bayer, Spectrum Health, Pfizer, Vizient

Escalent is a premier global market research and consulting firm specializing in the life sciences and healthcare. With a deep understanding of industry dynamics, key players, and emerging trends, the healthcare market research agency supports clients across the entire product lifecycle, from pre-clinical development to post-launch performance. Escalent’s top-notch market research and consulting services help understand patient needs and drive product innovation, making it an ideal partner for healthcare providers.

Escalent Success Story

  • Challenge: A household pharmaceutical company struggled with stagnant growth due to changing consumer behaviors and a dated brand image. It needed new growth opportunities through acquisitions or partnerships that would appeal to its consumers.
  • Solution: Escalent conducted an opportunity scan to identify emerging trends and unmet consumer needs across six consumer product segments in 12 countries. The healthcare market research agency also gathered relevant market information from over 25 companies. It then analyzed the data to pinpoint potential growth pathways and recommend specific products and markets for the business.
  • Results: The analysis led to the identification of key growth areas within 8 weeks. Its findings formed the foundation for a strategic plan to restructure the company’s brand portfolio. This successful approach became a model for other business units seeking market entry strategies.

Check Out Escalent Agency Profile

MDRG, Inc.

MDRG, Inc. homepage-screenshot
[Source: MDRG, Inc.]
  • Best for: Focus group discussions
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 1994
  • Size: Under 49
  • Location: New Orleans, LA
  • Notable clients: Blue Cross and Shield of Louisiana, CenturyLink, Lumen, Ochsner Health, The Iowa Clinic

MDRG is a full-service market research company with a rich history in research and a client-centric approach. Its experienced market research analysts go beyond data collection to uncover the deeper meaning behind consumer behavior. MDRG, Inc. offers a complete suite of services, including qualitative and quantitative test design, data collection, analysis, strategy, and research and development (R&D). By combining expertise in behavioral science and its proprietary solutions, the healthcare market research company helps businesses find the true potential of their products and services.

MRDG, Inc. Success Story

  • Challenge: A public health institute had a hard time developing an effective advertising campaign to address the dangers of secondhand smoke (SHS). Its statewide tobacco control program lacked insights into public perception of SHS and the most effective messaging strategies.
  • Solution: MDRG employed a combined qualitative and quantitative research approach to understand public attitudes and perceptions toward SHS. Focus groups identified key insights into non-smokers' awareness and feelings about SHS, informing the development of the advertising campaign. A telephone survey tracked the campaign's impact on brand awareness, attitudes, and beliefs.
  • Results: The research partnership gained positive insights as reflected on the advertising campaign’s performance. It significantly increased brand awareness from 27% to 59% in just two waves. Over 77% of respondents recalled the anti-SHS advertising, with 80% consistently supporting non-smokers' rights to clean air. The campaign, informed by MDRG's deep understanding of target audiences, effectively educated the public about the dangers of secondhand smoking.

Check Out MRDG, Inc. Agency Profile

QQFS

QQFS homepage-screenshot
[Source: QQFS]
  • Best for: Data collection
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 1999
  • Size: Under 49
  • Location: Gothenburg, Sweden

QQFS is a leading provider of data collection services for the pharmaceutical and healthcare industry. It has a strong presence in Europe and covers 23 global markets. QQFS also offers unparalleled expertise in qualitative research, quantitative research, compliance, panel management, sampling, programming, data processing, translation, charting, data services, and project management. The market research company for healthcare providers also adheres to the highest industry standards, guaranteeing data quality and compliance to each project it is working on.

QQFS Success Story

  • Challenge: A healthcare provider partnered with QQFS to recruit oncology and hematology specialists across 23 countries to complete a survey and provide patient charts within a tight timeframe.
  • Solution: QQFS leveraged its extensive panel of oncology and hematology specialists and strong project management capabilities to successfully recruit and engage respondents. The healthcare market research agency also provided an extensive online survey methodology, and high-quality translation of the data in Chinese and Japanese.
  • Results: QQFS delivered a substantial sample of 3,243 oncology and hematology specialists, providing access to 26,272 patient charts. The healthcare provider expressed high satisfaction with the quality of respondents, project execution, and overall collaboration.

Check Out QQFS Agency Profile

aytm

aytm homepage-screenshot
[Source: aytm]
  • Best for: Research through survey platforms
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2009
  • Size: 100-249
  • Location: Mount Laurel Township, NJ
  • Notable clients: Homethrive, Schwan’s Company, Aquasana, Little Leaf Farms, Nature’s Path Organic

aytm is an insights technology company offering robust platform and proprietary technologies that seamlessly integrate survey authoring, predictive sampling, real-time reporting, and a vast global respondent pool. From survey design and sample sourcing to data analysis and strategic consultation, the healthcare market research company offers a comprehensive suite of services tailored to meet the unique needs of each client.

aytm Success Story

  • Challenge: Homethrive, a young startup with limited resources, needed to conduct market research to gather insights from caregivers and refine its brand messaging and market positioning. It reached out to aytm for a cost-effective solution, given that it doesn’t have a dedicated research team in-house.
  • Solution: Through aytm’s self-service platform, Homethrive was able to design and conduct an annual survey. The platform’s flexibility allowed for quick iterations and adaptation tailored to the company’s needs. By using aytm’s caregiver-focused respondent pool, the healthcare provider was able to reach its target audience and gather valuable data for its marketing strategy.
  • Results: The survey successfully launched through aytm, yielding significant findings within 24 hours. It connected with caregivers across the US, achieving a remarkable 70% incidence rate among the “caregiver” house tag.

Check Out aytm Agency Profile

Decision Point Research

Decision Point Research homepage-screenshot
[Source: Decision Point Research]
  • Best for: Niche participant recruitment
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2013
  • Size: 100-249
  • Location: Toronto, Canada

Decision Point Research is a market research firm specializing in generating insights from hard-to-reach target audiences. Its services include in-depth interviews, focus groups, patient chart studies, and phone interviews. The market research company for healthcare providers prioritizes data privacy and security, especially in the healthcare sector, ensuring compliance with stringent regulations. With a deep understanding of niche markets, a robust participant database, and top-tier services, Decision Point Research has positioned itself as a trusted partner in accessing valuable insights in the health industry.

Decision Point Research Success Story

  • Challenge: A vaccine provider needed a partner in assessing the vaccination awareness of indigenous participants from specific geographic locations. Misinformation became a significant challenge due to the niche target population and its limited technology access.
  • Solution: Decision Point Research employed a multi-faceted participant recruitment strategy, including leveraging existing panels, direct outreach through email, and targeted data mining. The team adapted traditional recruitment methods through telephone calls to accommodate elder respondents. It also streamlined the process through a recruit-to-web methodology.
  • Results: Decision Point achieved a 100% completion rate, providing the healthcare provider with a comprehensive understanding of vaccination awareness within the target indigenous communities.

Check Out Decision Point Research Agency Profile

Borderless Access Pvt. Ltd.

Borderless Access Pvt. Ltd. homepage-screenshot
[Source: Borderless Access Pvt. Ltd.]
  • Best for: Forecasting models
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2008
  • Size: 250-499
  • Location: Bengaluru, India
  • Notable clients: Unilever, Coca-Cola, BLOCKHEAD

Borderless Access Pvt. Ltd. is a pioneering insights solutions company that leverages technology to provide access to consumer experiences and behaviors globally. It excels in providing comprehensive market research solutions through its global reach, cutting-edge digital platforms, advanced analytics capabilities, and unwavering customer focus. Underscored by its impressive track record, Borderless Access Pvt. Ltd. gained recognitions, such as the European Society for Opinion and Market Research (ESOMAR) Research Effectiveness Award, RED HERRING Global 100 Award, Pan African Media Research Organization (PAMRO) Partner Paper Award, and Southern American Marketing Research Association (SAMRA) Awards.

Borderless Access Pvt. Ltd. Success Story

  • Challenge: A pharmaceutical company sought to create a comprehensive drug list and develop a forecast model to inform sales and operations planning in the US and Canadian markets.
  • Solution: Borderless Access Pvt. Ltd. built a comprehensive drug list categorizing manufacturers by size and developed a forecasting model for high-potential products. The healthcare market research company used VBA to create forecasting models for tablets and capsules, projecting sales value and volume for over 200 pharmaceutical companies.
  • Results: The drug list and forecast model provided valuable insights into production volumes and revenue potential. This information enabled the pharmaceutical company’s sales team to target high-potential customers and optimize sales efforts and drive business growth.

Check Out Borderless Access Pvt. Ltd. Agency Profile

Eris Strategy

Eris Strategy homepage-screenshot
[Source: Eris Strategy]
  • Best for: Consumer insights
  • Average hourly rate: $200
  • Minimum budget: $1,000-$10,000
  • Founded: 2013
  • Size: Under 49
  • Location: Annandale, Australia

Eris Strategy is a market research and strategy consultancy dedicated to driving business growth and enhancing customer experiences. It offers a comprehensive range of market research services, such as focus groups, personal interviews, participant observation and ethnography, online research groups, case study, surveying, data analytics, biometrics, marketing mix, and ROI. With its top-notch research design methodologies, Eris Strategy solidified itself as a reliable partner that delivers tangible results.

Eris Strategy Success Story

  • Challenge: A leading healthcare and consumer goods company struggled with declining growth in the women’s personal health sector. The company needed to defend its market position, convince retailers of its growth potential, and develop a strategy to attract new consumers.
  • Solution: Eris Strategy conducted a comprehensive research study to understand consumer behavior, market dynamics, and competitive landscapes. The research combined various methodologies, including data analysis, store visits, social listening, influencer interviews, and consumer surveys.
  • Results: The study provided valuable insights into consumer needs, preferences, and purchase journeys. The findings enabled the healthcare provider to develop a winning strategy, including product packaging improvements, targeted communication, and optimized retail activation. The strategy was successfully adopted by both the business and its retailers, leading to increased sales.

Check out Eris Strategy Agency Profile

Clarity Pharma Research

Clarity Pharma Research homepage-screenshot
[Source: Clarity Pharma Research]
  • Best for: Patient chart audit
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2014
  • Size: Under 49
  • Location: Spartanburg, SC

Clarity Pharma Research is a leading specialty pharmaceutical market research firm specializing in patient chart audits and treating physician studies. With a focus on scientific rigor and data quality, the healthcare market research agency provides pharmaceutical, medical device, and biomedical companies with actionable insights to drive informed decision-making. Its unique approach involves conducting nationally representative patient records research to generate findings that surpass the limitations of traditional panel-based studies.

Clarity Pharma Research Success Story

  • Challenge: A pharmaceutical company sought to understand the titration process of a target drug, patient satisfaction, and identify opportunities for market share growth in a competitive landscape. Existing data sources proved insufficient for providing the necessary insights.
  • Solution: Clarity Pharma Research conducted a patient chart audit to collect detailed information on drug titration, patient flow, and treatment outcomes. The study leveraged a nationally representative sample of physicians and patients to ensure data reliability and generalizability.
  • Results: The research provided valuable insights into the drug titration process, including dosage patterns, discontinuation rates, and patient flow through treatment stages. These findings enabled the pharmaceutical company to refine its market strategy and identify growth opportunities.

Check Out Clarity Pharma Research Agency Profile

PlanBeyond

PlanBeyond homepage-screenshot
[Source: PlanBeyond]
  • Best for: Package perception analysis
  • Average hourly rate: $160
  • Minimum budget: $10,000-$25,000
  • Founded: 2016
  • Size: Under 49
  • Location: Seattle, WA
  • Notable clients: Puget Sound Energy, Rover, Bocada, Kauffman Foundation

PlanBeyond is a market research and strategy firm founded by industry veteran Laura Troyani. Its expertise includes, but is not limited to, brand awareness research, brand health and loyalty research, buyer persona research, competitive landscape reviews, customer intelligence research, go to market research, thought leadership research, and usage and attitude evaluations. With a focus on data-centric approaches and a deep understanding of diverse industries, PlanBeyond offers a mutually beneficial collaborative partnership to its clients.

PlanBeyond Success Story

  • Challenge: A dental care consumer packaged goods (CPG) company faced intense competition and sought to increase profit margins. It wanted to implement a price increase and redesign product packaging to justify the higher price point. The company needed to convince both consumers and retailers of the value proposition of the new packaging and pricing strategy.
  • Solution: PlanBeyond conducted market research using survey-based methods, including package perception testing and conjoint analysis. This approach allowed for an unbiased evaluation of package designs and their impact on consumer willingness to pay.
  • Results: The study identified an optimal package design that increased consumers’ willingness to pay by over 20%. With this data, the company successfully convinced retailers to accept a 10% price increase. Additionally, the research provided insights into product messaging, enabling the company to optimize packaging claims.

Check Out PlanBeyond Agency Profile

How We Picked the Best Healthcare Market Research Agencies

Our dedicated selection experts at DesignRush evaluate each healthcare market research agency using an in-depth qualitative process. This ensures that we select only the most qualified firms based on our benchmarks. We picked the best market research companies for healthcare providers based on the following criteria:

  • Client partnerships: Verified client testimonials, proven track record, and client satisfaction
  • Successful research projects: Quality of research designs and successful implementation
  • Industry recognitions: Peer reviewed methodology and recognition from reputable market research leaders
  • Level of expertise: Senior-level specialists and niche market experience
  • Market research services: Comprehensive qualitative and quantitative techniques

For each healthcare market research company we feature on the platform, we ensure that they offer:

  • Diverse pool of research participants
  • Capacity to conduct research across multiple countries and demographics
  • Methodologies adhering to data protection regulations
  • Accurate results and market forecasting

Visit the DesignRush Research Methodology page to learn more about our selection process.

10 Best Market Research Companies for Healthcare Providers Compared

Agency name Location Hourly rate Size Best for
SIS InternationalNew York City, NYInquire100-249Overall
EscalentLivonia, MIInquire500-999Opportunity scanning
MRDG, Inc.New Orleans, LAInquireUnder 49Focus group discussions
QQFSGothenburg, SwedenInquireUnder 49Data collection
aytmMount Laurel Township, NJInquire100-249Survey platform
Decision Point ResearchToronto, CanadaInquire100-249Niche participant recruitment
Borderless Access Pvt. Ltd.Bengaluru, IndiaInquire250-499Forecasting
Eris StrategyAnnandale, Australia$200Under 49Consumer insights
Clarity Pharma ResearchSpartanburg, SCInquireUnder 49Patient chart audit
PlanBeyondSeattle, WA$160Under 49Package perception analysis

Best Healthcare Market Research Agencies

270 Companies - Rankings updated: March 31, 2026

DesignRush vets all agencies based on professional qualifications and verified customer feedback to help you choose confidently. Some featured agencies maintain paid sponsorships.

  • Data-Driven Enterprising Market Research And Business Consulting Company

    Data-Driven Enterprising Market Research And Business Consulting Company

    Strategically located in San Antonio, Texas, our expert team of researchers works with a range of clients all over the USA, from emerging businesses to the Fortune 100.  [... view Gold Research, Inc. profile ]
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
  • World's Leading Marketing Data and Analytics Company

    World's Leading Marketing Data and Analytics Company

    We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 96 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire  [... view Kantar profile ]
    Location
    London, United Kingdom
    Number of Employees
    1000 & Up
  • Facilitating Your Market Expansion

    Facilitating Your Market Expansion

    Metheus Consultancy specializes in data-driven market expansion strategies, offering tailored solutions to propel ambitious businesses forward. By focusing on detailed market analysis and strategic execution, Metheus Consultancy empowers clients to navigate new markets confidently and achieve sustainable  [... view Metheus Consultancy profile ]
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Customized Research. Actionable Strategies.

    Customized Research. Actionable Strategies.

    Feedback is a leading market research firm specializing in contextual voice-of-the-consumer research through digital channels. With a focus on revealing how audiences communicate, make decisions, and compare services, Feedback employs robust technologies and customized data visualization. Its efficient  [... view Feedback profile ]
    Location
    Midlothian, Virginia
    Number of Employees
    Under 49
  • Business and technology consulting firm, Data and analytics company.

    Business and technology consulting firm, Data and analytics company.

    Your Trusted Partner for all Data, Analytics and AI Solutions  [... view KPI Digital Inc profile ]
    Location
    Québec City, Canada
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
  • Launch Smarter and Growth Faster

    Launch Smarter and Growth Faster

    We bring bold ideas to life. We are a team of experienced professionals that share the same passion for business innovation and design. Let's open new paths to growth and opportunities for your company.  [... view Solveo profile ]
    Location
    Skopje, Macedonia
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Empowering Enterprises With Next-Generation Automation Solutions

    Empowering Enterprises With Next-Generation Automation Solutions

    Auxiliobits is a global software consulting and artificial intelligence advisory company. Auxiliobits drives digital transformation by reinventing enterprise operations through hyper automation and AI-enabled applications.  [... view Auxiliobits, Inc. profile ]
    Location
    Mechanicsburg, Pennsylvania
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $50,000 & Up
  • Realize Your Full Potential

    Realize Your Full Potential

    Cartology is a service agency that helps brands to win on Amazon by launching onto the marketplace or turning around underperforming sales, subpar ad results and poor conversion rates  [... view Cartology profile ]
    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We help thriving businesses crush their marketing goals through end-to-end digital solutions.

    We help thriving businesses crush their marketing goals through end-to-end digital solutions.

    We build client acquisition systems that turn your business into a money-printing machine. We're a consulting agency that is obsessed with crushing your business goals through a combination highly effective digital services. From media buying to content creation and website SEO, our team of experts is  [... view Satellite Digital Co profile ]
    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Marketing That Drives Growth

    Marketing That Drives Growth

    InCon, LLC is a dynamic marketing and media agency committed to helping small and medium-sized businesses navigate the complexities of the marketing world. The agency specializes in branding, creative design, market research, and digital marketing solutions. InCon works closely with clients to ensure their  [... view InCon, LLC profile ]
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Digital marketing for real results. It's that simple.

    Digital marketing for real results. It's that simple.

    A full-service digital marketing agency without the fluff. Everything we do is driven by a blend of bespoke research, hard data and impactful creativity to pinpoint where your brand will smash targets and outperform competitors.  [... view Studio East profile ]
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • Brand strategy and rebranding for businesses in motion

    Brand strategy and rebranding for businesses in motion

    Brand strategy and rebranding studio supporting established and growing businesses through positioning, identity and brand rollout.  [... view Societal profile ]
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $10,000 - $25,000
  • Your Partner in B2B Client Surveys.

    Your Partner in B2B Client Surveys.

    B2B Research is a B2B online panel management company. We are a team of professionals including b2b panel managers, industrial analysts and agile customer service who focus on comprehensive B2B research services with b2b and hard-to-reach audiences across Europe and the US.  [... view B2B Research Solutions profile ]
    Location
    Geneva, Switzerland
    Number of Employees
    Under 49
  • Research-Driven Strategy, Award-Winning Creative

    Research-Driven Strategy, Award-Winning Creative

    Capacity Marketing is a full-service marketing firm combining in-depth research with award-winning creative to deliver impactful campaigns. With over 25 years of experience, they specialize in connecting brands with their target audiences through data-backed strategies and compelling messaging.  [... view Capacity Marketing profile ]
    Location
    Middletown, New York
    Number of Employees
    Under 49
  • Make Yourself Perfectly Clear

    Make Yourself Perfectly Clear

    Co-Communications is an award-winning marketing and PR firm specializing in strategic, high-impact communications. With offices in New York and Connecticut, they help businesses and non-profits strengthen their brands and align marketing with business goals.  [... view CoCommunications profile ]
    Location
    White Plains, New York
    Number of Employees
    Under 49
  • Elevating Brands, Amplifying Impact.

    Elevating Brands, Amplifying Impact.

    This full-service marketing and communications agency, based in the United States, in New Yorks Hudson Valley region, delivers strategic public relations, advertising, and branding solutions that drive measurable results. With a dynamic approach, they help businesses and organizations build powerful  [... view Focus Media profile ]
    Location
    Goshen, New York
    Number of Employees
    Under 49
  • Dare to be different.

    Dare to be different.

    Astory Media Irelands Growth-Driven Marketing Powerhouse. We design, create, and sell building fast, stunning websites that convert. From SEO & Google Ads to content production, we help tradesmen get more clients, e-commerce stores sell more products, and gyms grow memberships. More leads. More sales. We make  [... view Astory Media profile ]
    Location
    Greenore, Ireland
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
  • Recruitment driven by scientists

    Recruitment driven by scientists

    At headcount, we blend scientific expertise with recruitment excellence to revolutionize talent acquisition in the healthcare and life sciences industries.  [... view Headcount AG profile ]
    Location
    Zürich, Switzerland
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Informed, compelling creative that drives people to action.

    Informed, compelling creative that drives people to action.

    Steel Advertising is a purpose-driven, full-service agency that uncovers a deep understanding of audiences and moves them to action within these building blocks of daily life.  [... view Steel Advertising profile ]
    Location
    Austin, Texas
    Number of Employees
    Under 49
  • Transformative Brand Strategy and Design

    Transformative Brand Strategy and Design

    Innovation Protocol is a brand strategy and design consultancy that develops insights-driven brand systems and activations to help clients articulate their identity and significance. They offer a wide range of services, including brand research, system development, and creative design, while collaborating  [... view Innovation Protocol profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $50,000 & Up
  • Stop Chasing Leads. Start Closing Deals.

    Stop Chasing Leads. Start Closing Deals.

    Konsyg is a global lead generation and sales outsourcing firm that delivers sales-ready leads, booked meetings, and scalable revenue growth for businesses of all sizes. We eliminate the hassle of cold outreach by providing pre-qualified, high-intent prospects, ensuring your sales team focuses on closing  [... view Konsyg PTE Ltd profile ]
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $1000/hr
    Minimal Budget
    $1,000 - $10,000
  • We provide future-proof technological infrastructures and tailored IT solutions.

    We provide future-proof technological infrastructures and tailored IT solutions.

    We provide future-proof technological infrastructures and tailored IT solutions that make your company more successful in the market. Our experienced and highly specialized team combines technical expertise with a deep understanding of your individual challenges.  [... view FHC+P GmbH profile ]
    Location
    Gräfelfing, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • SysMD-Excellence Delivered

    SysMD-Excellence Delivered

    SysMD delivers smart, efficient healthcare solutions through expert revenue cycle management, medical billing, credentialing, coding, and transcription services. Founded in 2020, we help medical practices boost profitability, reduce administrative burdens, and stay compliant. Our team blends deep industry  [... view SysMD profile ]
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Discover the extraordinary in your brand.

    Discover the extraordinary in your brand.

    Brandigo is a global brand research and strategy firm. Our work makes in-house marketing and revenue teams more successful by using primary research with target audiences to more deeply understand what they value most (and least) and what messaging will dramatically increase engagement.  [... view Brandigo profile ]
    Location
    Newburyport, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $185/hr
    Minimal Budget
    $50,000 & Up
  • Asia Market Experts For Medical Companies

    Asia Market Experts For Medical Companies

    Pacific bridge medical has successfully helped over 750 healthcare companies in Asia over the last 37 years. We assist drug, medical device, biotech, IVD, and other healthcare companies with both regulatory and business development exclusively in Asia.  [... view Pacific Bridge Medical profile ]
    Location
    Bethesda, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $375/hr
    Minimal Budget
    $1,000 - $10,000
  • Increasing Productivity in Health.

    Increasing Productivity in Health.

    We are a marketing, market research, management, and advertising consulting agency dedicated entirely to the development of organizations in the healthcare sector.  [... view Health Marketing profile ]
    Location
    Lima, Peru
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Data Done Right Every Time

    Data Done Right Every Time

    EntryHub helps growing businesses run smoother by taking care of repetitive data entry and admin work. From CRM updates to invoice tracking, we ensure precision, speed, and full confidentiality.  [... view EntryHub profile ]
    Location
    Bratislava, Slovakia
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • A Fun Talented & Award-winning Group Of Marketing Professionals

    A Fun Talented & Award-winning Group Of Marketing Professionals

    As a full-service marketing agency, we specialize in multicultural marketing, content creation, marketing strategy, market research, SEO, and public relations. Every engagement begins with a detailed consultation to uncover opportunities and concludes with a tailored project plan, complete with timelines and  [... view MCA Marketing profile ]
    Location
    Tacoma, Washington
    Number of Employees
    Under 49
  • Proven SEO strategies that drive rankings, traffic, and measurable business growth.

    Proven SEO strategies that drive rankings, traffic, and measurable business growth.

    Ultra SEO Solutions is a results-driven SEO agency with over 16+ years of experience helping businesses rank higher, attract quality traffic, and scale online. From startups to enterprise-level brands, we deliver tailored campaigns that focus on real results, not empty promises.  [... view Ultra SEO Solutions profile ]
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • A Boutique Big 4 Alternative in Strategy & Technology Consulting

    A Boutique Big 4 Alternative in Strategy & Technology Consulting

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Explore Market Research Specializations

Market Research Company for Healthcare Hiring Guide

What is a market research company for healthcare providers?

A market research company for healthcare providers is a specialized company that gathers, analyzes, and interprets data to help healthcare organizations make informed decisions. It provides valuable insights into patient behavior, market trends, and competitor activities.

Healthcare providers seek support from market research companies to navigate the complex challenges of the industry, such as:

  • Difficulty in accurately understanding patient needs
  • Struggling to gain a competitive edge
  • Inability to optimize patient workflows
  • Inefficient service delivery
  • Declining patient satisfaction
  • Ineffective patient population targeting
  • Difficulties in expanding into new markets
  • Employee shortages and retention

By conducting surveys, focus groups, and data analysis, healthcare market research agencies help healthcare providers understand patient needs, preferences, and experiences. This information is essential for developing effective marketing strategies, improving patient satisfaction, and optimizing operations.

Success story

Healthcare market research agencies bridge the gap between patient needs and healthcare delivery, enabling providers to make data-driven decisions that enhance care and drive growth, as presented in this case study:

  • Challenge: Nava Health & Vitality Center struggled to convert potential customers into paying clients despite significant interest in their “Nava Method” holistic wellness program.
  • Solution: Stitch Marketing Research conducted in-depth interviews to understand customer behavior and identify barriers to conversion. Based on these insights, it implemented several strategies, including customized client journeys, upfront pricing, a refined value proposition, and a client ambassador program.
  • Results: These changes led to a dramatic increase in conversion rates of 30%, enhanced customer experience, and cost savings. The business also strengthened customer relationships and shifted towards a more medically focused approach, gaining more accounts in the process.

What do market research companies for healthcare providers do?

Market research companies for healthcare providers specialize in gathering and analyzing data to help healthcare organizations make informed decisions. They provide valuable insights into the healthcare landscape, patient behavior, and market trends through services, such as:

  • Patient satisfaction surveys
    Assessing patient satisfaction, identifying pain points, and measuring loyalty to inform service improvements
  • Patient journey mapping
    Analyzing the patient's experience across different touchpoints
  • Market segmentation
    Defining target patient populations based on demographics, health conditions, and behaviors to tailor services and marketing efforts
  • Competitor analysis
    Evaluating the competitive landscape, identifying strengths and weaknesses, and developing strategic positioning
  • Service line development
    Assessing the performance of existing services, identifying opportunities for expansion, and developing new service lines
  • Physician and staff satisfaction surveys
    Measuring employee satisfaction, identifying factors impacting retention, and driving cultural improvement
  • Pricing and reimbursement analysis
    Evaluating billing and collection processes to optimize revenue and reduce costs
  • Patient acquisition and retention strategies
    Developing targeted campaigns to attract new patients and improve patient loyalty
  • Brand and reputation management
    Measuring brand perception, managing online reputation, and developing effective communication strategies

Success story

In this case study chosen by our experts, we showcase how market research for healthcare providers can provide valuable insights that shape consumer perception and behavior toward a business:

  • Challenge: Ochsner Health System struggled with a declining brand distinctiveness. Its previous tagline no longer resonated with its target audience and was associated with other hospitals, leading to poor brand visibility.
  • Solution: The hospital partnered with MDRG, Inc. to conduct a comprehensive brand study. The research involved a combination of quantitative and qualitative methods, including facial coding and copy testing, to assess the effectiveness of the new tagline and advertising campaign.
  • Results: The campaign effectively increased brand favorability and awareness. Facial coding analysis provided valuable insights into consumer emotional responses, enabling optimization of the campaign. The research concluded that the campaign should continue focusing on compassion, innovation, and trust to sustain its success.

How much do healthcare market research agencies charge for their services?

Healthcare market research agencies charge a starting price of $20,000 to over $60,000, depending on the research methodology, research scope, and sample size.

Estimated costs for a single market research project vary based on company size, as presented below:

  • Small businesses — $20,000
    Includes surveys, focus groups, or desk research to understand customer preferences, market trends, or competitor analysis
  • Medium-sized businesses — $40,000
    Involves more in-depth analyses, larger sample sizes, or the use of advanced data analytics
  • Large businesses — $60,000
    Encompasses comprehensive studies with multiple methodologies, extensive data collection, and detailed reporting

On DesignRush, the top 50 market research companies for healthcare providers charge an average of $10/hour. 17.6% of healthcare market research agencies accept projects with a budget of less than $1,000, catering to basic qualitative and quantitative research. On the other hand, 1.9% accept projects with a $50,000 minimum budget offering more sophisticated research methodologies.

Why should I hire a healthcare market research agency?

Hiring a healthcare market research agency gives your company access to specialized expertise, unbiased insights, and advanced methodologies to drive targeted marketing and business strategies. By outsourcing research, your team can focus on core competencies while benefiting from time-saving efficiencies and access to cutting-edge tools and technologies.

You should hire a market research company for your organization because it:

  • Knows proven methodologies to conduct effective research
  • Has access to specialized tools for data collection and analysis
  • Understands healthcare trends, regulations, and patient behaviors
  • Can identify potential challenges or opportunities in the market to mitigate risks
  • Provides objective insights for data-driven investment decisions

Success story

As showcased in this case study, healthcare companies can leverage market research to tailor their strategies effectively:

  • Challenge: The medical affairs team of a pharmaceutical company struggled to maintain consistent knowledge sharing among its members. This hindered their ability to communicate effectively with healthcare professionals (HCPs), so the company decided to ask for help.
  • Solution: Escalent developed a communications strategy to improve knowledge sharing, without disrupting the team’s daily workflow, through a newsletter. The healthcare market research company created a process to collect, organize, and synthesize content for the newsletter. It also established a centralized repository, managed distribution lists, and provided ongoing research support to address content inquiries.
  • Results: The implemented solution led to a 5% increase in reported productivity within the medical affairs team. This improvement allowed for stronger HCP relationships and freed up time to focus on forging new connections.

How do I choose the best market research company for healthcare providers?

Selecting the right healthcare market research company requires careful consideration. You need to consider expertise in your specific healthcare segment, a strong methodological foundation, and a track record of delivering results. Evaluate their ability to collaborate effectively, adhere to strict data privacy regulations, and demonstrate a deep understanding of industry trends.

To choose the best market research company for healthcare providers, follow these steps:

  1. Define your research focus
    Clearly articulate your research goals and specific questions to guide the market research process and focus your research efforts.
  2. Identify the target audience
    Clearly defining your target audience will ensure that your research focuses on the right people to provide the necessary data. In healthcare, this often includes patients, healthcare providers, payers, or a combination of these groups.
  3. Research agencies
    Identify potential market research partners by focusing on companies with a strong track record in your specific healthcare segment. Leverage online platforms like Google or explore agency listings on DesignRush to discover suitable options.
  4. Look into successful case studies
    Browse the portfolios of potential market research firms to identify projects similar to your research. Examine how these agencies approached challenges, the methodologies they employed, and the outcomes achieved. This analysis will provide valuable insights into their capabilities and problem-solving approaches.
  5. Assess agency expertise
    Look for companies with a proven track record in healthcare market research. Prioritize firms with a deep understanding of industry-specific areas relevant to your project, such as patient satisfaction, drug adherence, and market segmentation. You can also check agency profiles on DesignRush to get insights into a company’s portfolio and client feedback.
  6. Evaluate methodological experience
    Assess their expertise in data collection, analysis, and interpretation to ensure accurate and actionable insights. Consider their proficiency in utilizing advanced analytics and data visualization tools to uncover deeper patterns and effectively communicate findings.
  7. Shortlist healthcare market research agencies
    Based on your evaluation, create a shortlist of agencies that align with your research objectives, possess the necessary expertise, and demonstrate a strong track record. Send a request for proposal (RFP) to inform them about the intricacies of the project and your more specific needs.
  8. Interview the team
    Assess the agency’s responsiveness and clarity in communication by talking to their team. Evaluate their ability to work seamlessly with your organization and consider their willingness to tailor research methodologies and deliverables to meet your specific requirements.
  9. Verify their adherence to industry regulations
    Given the sensitive nature of healthcare data, it is imperative to select a market research agency that adheres to stringent privacy and security standards. Ensure the agency is fully compliant with Health Insurance Portability and Accountability Act (HIPAA), Food and Drug Administration (FDA), and other regulations. Understand their data protection measures and security protocols to safeguard patient information.
  10. Select your chosen research agency
    After careful evaluation, choose the market research agency that best aligns with your project goals, possesses the required expertise, and demonstrates a strong commitment to quality and client satisfaction.

Struggling to find the ideal healthcare market research partner? Explore our Marketplace to streamline your search. Simply share your project details, and we’ll provide a curated list of five top-rated agencies tailored to your specific needs — for free.

How do I find the best healthcare market research agency on DesignRush that fits my budget?

Discover top-tier healthcare market research agencies on DesignRush. Our platform offers a diverse range of companies catering to projects of all scales, whether you have a budget of $1,000 or over $50,000, you can find the one that meets your specific needs.

Low Budget: 1k above
Mid Budget: 10k above
High Budget: 50k above

Beyond budget considerations, our platform provides detailed agency profiles outlining team expertise, development methodologies, and showcases successful healthcare market research projects. This in-depth information can help make well-informed decisions when partnering with market research companies for healthcare providers.

What are the key success metrics in healthcare market research?

The success of healthcare market research depends on its ability to deliver actionable insights that drive tangible business outcomes. By tracking key success metrics, such as response rates, data quality, insight adoption, and ROI, healthcare organizations can assess the impact of their research efforts on patient care, product development, and market performance.

Some of these key success metrics are:

  • Response rate
    Percentage of targeted healthcare professionals, patients, or payers who completed the survey or interview. In healthcare, a high response rate is crucial for ensuring the representativeness of the sample and the reliability of findings.
  • Data quality
    Accuracy, completeness, and consistency of collected healthcare data, including medical information, treatment adherence, and patient demographics.
  • Sample representativeness
    How well the sample of patients, healthcare providers, or payers reflects the target population in terms of demographics, disease prevalence, and geographic distribution. Accurate representation is vital for generalizing research findings to the broader healthcare population.
  • Actionable insights
    The number of insights that lead to specific improvements in patient care, drug development, or healthcare delivery.
  • Timeliness of insights
    The speed at which insights are delivered to inform critical decision-making, such as drug launch timing, market entry strategies, or public health interventions.
  • Insight adoption
    Percentage of research findings implemented by healthcare organizations.
  • Predictive accuracy
    How well the research forecasts disease trends, treatment effectiveness, or market growth.
  • Return on investment (ROI)
    The financial return generated from the research in terms of increased revenue, cost savings, or improved efficiency in healthcare operations.
  • Revenue growth
    Increase in sales of pharmaceuticals, medical devices, or healthcare services attributed to research insights.
  • Cost reduction
    Savings achieved through research-driven decisions, such as optimizing drug pricing, improving supply chain efficiency, or reducing healthcare costs.
  • Customer satisfaction
    Improvement in patient satisfaction, healthcare provider satisfaction, or payer satisfaction as a result of research-driven initiatives.
  • Market share
    The increase in market share for a particular drug, medical device, or healthcare service. Measuring market share helps assess the competitive position of a product or service.
  • Product success
    Launch of successful new products or services based on research findings.

What questions should I ask healthcare market research agencies before hiring one?

Before choosing the ideal healthcare market research agency, you should evaluate the healthcare market research agency’s background, services, and project capabilities, so you can make informed decisions and select the best partner for your healthcare project. Ask these questions to assess the agency’s expertise, methodologies, and alignment with your specific project goals:

Its Relevant Background

  1. How long has your company been operating in the healthcare market research industry?
  2. What specific healthcare segments do you have the most experience in?
  3. Can you share some of your key clients or successful case studies in the healthcare sector?
  4. Can you elaborate on your experience working with companies of our size and complexity?
  5. Can you describe your experience with conducting research in specific therapeutic areas or disease states?

Its Services and Processes

  1. What is your research methodology process?
  2. How do you handle data collection in diverse healthcare settings?
  3. How do you ensure data quality and accuracy?
  4. How do you analyze and interpret research data to provide actionable insights?
  5. What kind of reporting and visualization tools do you use?
  6. How do you measure the success of your market research projects?
  7. What is your company’s approach to data privacy and security, especially considering the sensitive nature of healthcare data?
  8. What is your approach to staying updated with regulatory changes in the healthcare industry?
  9. How do you ensure the cultural sensitivity of your research, especially when working with diverse patient populations?
  10. What is your pricing structure, and what does it include?

Related to Your Project

  1. How would you approach my specific research question or problem?
  2. What is your estimated timeline for completing the project?
  3. Can you provide a detailed project plan, including milestones and deliverables?
  4. How do you involve clients in the research process?
  5. How do you approach patient recruitment and retention for research studies?
  6. How do you handle challenges related to patient privacy and confidentiality?
  7. What is your approach to measuring patient-reported outcomes (PROs)?

What are the best market research companies for healthcare providers in the US?

The best market research companies for healthcare providers in the US are: 

  • SIS International
    • 4.9 stars on Google (318 reviews)
  • Escalent
    • 3.2 stars on Google (25 reviews)
    • Top clients: Pfizer, Takeda, Vizient, Merck
  • Healthcare Success
    • 4.8 stars on DesignRush (5 reviews)
    • 4.3 stars on Google (10 reviews)
    • Top clients: St. Jude Children’s Research Hospital, Bostin Pain Care, Pomona Valley Hospital Medical Center, Midwest Vein Professionals
  • aytm
    • 3.0 stars on Google (2 reviews)
    • Top clients: Hostess Brands, HP, Nike, Aquasana
  • MRDG, Inc
    • Top clients: Blue Cross and Blue Shield of Louisiana, The Digital Foundation, CenturyLink, Lumen

About The Author and Expert Reviewer

Bojana Trajcheva is a seasoned content editor and innovation researcher with extensive experience in the tech and marketing industries. Formerly Editor-in-Chief at Studentsko Eho, she developed a strong foundation in content creation and editorial leadership. Bojana further honed her skills in senior innovation research roles and now brings this combined expertise to her work as an editor at DesignRush.

Lana Bečiragić is a seasoned marketing and operations leader with over a decade of experience spanning nonprofit and corporate sectors. Her diverse background includes impactful roles at the Red Cross, Philip Morris, and the Erasmus Student Network. As the Director of Operations at DesignRush, she excels in strengthening agency relationships, spearheading data-driven outreach, and optimizing operational workflows. In her tenure leading the Agency Directory, she achieved 200% of projected growth within six months, setting a new standard for team performance.