Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs. 

Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

United States × Retail × Sort by: Top Rated ×Clear Filters
  • Global Support Redefined!

    IdeasUnlimited is a BPO with fifteen (15) years of experience in providing various BPO services...

    Top Services:

    • Call Centers
    • Phone Answering Services
    • IT Services
    • BPO
    • Customer Support
    • Show more
    Location
    Sugar Land, Texas
    Number of Employees
    100 - 249
    Average Hourly Rate
    $10/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Building Impactful Designs That Drive Growth and Success

    At Novaluna, we merge imaginative thinking, progressive methods, and strategic understanding to develop visually compelling solutions that achieve your objectives...

    Top Services:

    • Web Design
    • SEO
    • eCommerce Development
    • Web Development
    • Digital Marketing
    • Show more
    Location
    Simpsonville, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Modern Marketing Solutions for the Building Industry

    Modern Marketing Solutions for the Building Industry...

    Top Services:

    • SEO
    • PPC
    • Web Design
    • Content Marketing
    • Email Marketing
    • Show more
    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • A New Direction to Customer Insights

    InterQ Research in San Francisco, CA and with offices in Austin, TX is a prominent market research firm founded by a female entrepreneur...

    Top Services:

    • Market Research
    Location
    Mill Valley, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $215/hr
    Minimal Budget
    $10,000 - $25,000
  • Full-Suite Performance Marketing & Creative Agency

    Full-Suite Performance Marketing that Engages and Converts. Often Innovative | Always Creative...

    Top Services:

    • Digital Services
    • Digital Marketing
    • Branding
    • PPC
    • Design Services
    • Show more
    Location
    The Woodlands, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • PKG Brand Design

    Award WinnerRecipient of a Best Design Award for outstanding work.
    Nationally Ranked Packaging Design Agency

    PKG delivers best-in-class package designs attracting shoppers to buy your products! PKG Brand Design is an award-winning packaging design agency for national and global consumer package goods, and especially for food and beverage brands. The key to our success is our proven Consumer First® approach where...

    Top Services:

    • Package Design
    • Branding
    • Logo Design
    • Design Services
    • Market Research
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    25 Projects Listed
  • Turning Your Dreams Into Byte-sized Reality

    Get ready to launch your digital dreams with Pieoneers - where we turn your ideas into award-winning apps that are out of this world! Pieoneers is a globally connected web and mobile app building studio based in Vancouver. We specialize in creating award-winning apps for established businesses and ambitious...

    Top Services:

    • Mobile App Development
    • Web Development
    • UI/UX Design
    • Web Design
    • Design Services
    • Show more
    Location
    Bridgeport, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • An Integrated Marketing Solution for Growing Organizations

    Catalyst is an integrated marketing agency purpose-built to help growing organization bridge the marketing gap...

    Top Services:

    • Digital Marketing
    • Video Production
    • Branding
    • Social Media Marketing
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
  • Powering Business Intelligence with AI-Driven Data Support

    Data-Entry-India.com is a global Data & AI operations partner. Serving 3,850+ clients across 50+ countries, we specialize in enterprise data operations, AI training data services, digital commerce data support, data research and intelligence services, and document and content-related support...

    Top Services:

    • BPO
    • AI Development
    • Market Research
    • CRM Consulting
    • Accounting
    • Show more
    Location
    Laguna Beach, California
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $10,000 - $25,000
  • AI-Enabled, Human-Validated Data Support, Engineered for Enterprises

    SunTec Data is a global leader in AI-enabled data, BPO, and KPO solutions, backed by over 25 years of experience and 1,500+ data professionals across 50+ countries. Combining advanced AI tools with human-in-the-loop oversight, we deliver ISO-certified, HIPAA-compliant data management...

    Top Services:

    • Market Research
    • BPO
    • Big Data Analytics
    • eCommerce
    • AI Development
    • Show more
    Location
    Laguna Beach, California
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We help senior leaders hit their ecommerce goals.

    We help senior leaders hit their ecommerce goals...

    Top Services:

    • eCommerce
    • Market Research
    • Business Consulting
    • CRO
    • Branding
    • Show more
    Location
    Mount Pleasant, South Carolina
    Number of Employees
    Under 49
    Portfolios Count
    11 Projects Listed
  • Culturally Relevant. Market Driven.

    Tagliani Multicultural is a fullservice advertising and digital agency specialising in multicultural and Hispanic market engagement, helping premium brands expand market share through culturally resonant campaigns and strategic insight...

    Top Services:

    • Content Marketing
    • Media Buying
    • Social Media Marketing
    • Email Marketing
    • Digital Marketing
    • Show more
    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Portfolios Count
    4 Projects Listed
  • Data you want. Service you need.

    Veridata Insights is your stress-free option in data collection. Our clients come to us for peace of mind, knowing that with us as their partner their project will be executed on time, on budget, and stress free...

    Top Services:

    • Market Research
    Location
    Allen, Texas
    Number of Employees
    Under 49
    Portfolios Count
    4 Projects Listed
  • We drive revenue with SEO and content at scale

    iPullRank is a leading enterprise SEO, martech and content marketing agency with regard to technical SEO, audience-focused SEO, and content engineering. By prioritising the needs of people, we have given our clients organic search results worth $2 billion or more...

    Top Services:

    • SEO
    • Digital Marketing
    • Market Research
    • Content Marketing
    • AI Development
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $10,000 - $25,000
  • Designing Innovative Solutions for a Seamless User Experience

    Based in Chicago, Beyond Design, Inc. offers comprehensive industrial design services, from research and strategy to engineering for manufacturing. Since 1994, we've been delivering innovative solutions that prioritize user experience and align with our clients' business goals...

    Top Services:

    • Product Design
    • Branding
    • UI/UX Design
    • Market Research
    • Web Design
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • Innovative Design

    We believe that the best outcomes arise from bringing the right experts together. Our customized size enables us to remain agile, collaborative, and dedicated to each project...

    Top Services:

    • Package Design
    • Branding
    • Market Research
    • UI/UX Design
    • Mobile App Development
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    9 Projects Listed
  • We Specialize in Growth Marketing & Strategy

    A marketing consultancy company is called Luminary Digital. We are experts in website building, budget analysis, and marketing strategy & planning...

    Top Services:

    • Web Development
    • eCommerce Development
    • WordPress Website Design
    • Social Media Marketing
    • Email Marketing
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative Courage

    Brandlove NYC is a Brooklyn-based collective of freelance strategists, designers, and producers dedicated to crafting impactful marketing solutions. They collaborate with brands and agencies to solve marketing challenges and drive business growth...

    Top Services:

    • Branding
    • Email Marketing
    • Content Marketing
    • Video Production
    • Graphic Design
    • Show more
    Location
    North Branch, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    1 Project Listed
  • Advertising. Marketing. Media Buying.

    We are a team of spirited and talented individuals who collectively bring over 50 years of experience in advertising, marketing, and media buying. We distinguish between good and great, and it shows in everything we do. We have an unwavering focus on driving real results for our clients. Through powerful...

    Top Services:

    • Social Media Marketing
    • PPC
    • Advertising
    • SEO
    • Digital Marketing
    • Show more
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • Ready To Be Found Online? We Can Help!

    California SEO Professionals specializes in offering scalable SEO solutions for startups and SMB in the areas of San Francisco, San Diego, and Los Angeles...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • SEO
    • Market Research
    • PPC
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Small but Mighty

    We help clients bring their brand to life throughout an organization, internally and externally...

    Top Services:

    • Logo Design
    • Graphic Design
    • Branding
    • Package Design
    • Creative Services
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
  • Creating magic with verbal branding

    Brand Name Quest is a prominent brand naming company or naming agency offering comprehensive services. The CEO and founder, John Hoeppner, is globally recognized for his expertise in brand naming and leadership in the science of verbal branding...

    Top Services:

    • Branding
    • Market Research
    Location
    Cave Creek, Arizona
    Number of Employees
    50 - 99
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • We Do Everything Ecommerce® AND WE MEAN EVERYTHING

    We are a full-service eCommerce agency, certified partner with Magento, Shopify, and BigCommerce.We do pretty much everything around eCommerce: solution architecture, web development, design, UX/UI, data migration, custom development (apps/modules), 3rd party integrations (ERP, CRM, PIM...)...

    Top Services:

    • Web Design
    • eCommerce Development
    • SEO
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Chandler, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Provide Email Append Service.

    Appending missing data information on your consumer file by name, email append, phone number or with the help of mailing address...

    Top Services:

    • Digital Marketing
    • Market Research
    • Email Marketing
    Location
    Fontana, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $10/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Our Eyes On Your Growth

    The Analyst Agency, LLC is a operations and strategic consulting firm that provides market research and consulting to businesses of all sizes, providing valuable strategic guidance and advisement in a number of areas including sales and marketing; process management; technology and cyber security; & media and...

    Top Services:

    • Digital Marketing
    • Market Research
    Location
    Buffalo, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • A B2B Market Research Agency That Is Built for Clients.

    We have years of B2B research experience, having delivered hundreds of international research projects in a variety of B2B markets, including transport and logistics, IT hardware, software and services, industrial markets, architecture and engineering, financial service...

    Top Services:

    • Business Consulting
    • Market Research
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Build. Brand. Grow.

    Since 2005, Quantum Identity Group has helped hundreds of organizations — large and small — develop effective strategies for business success...

    Top Services:

    • Social Media Marketing
    • Digital Marketing
    • Advertising
    • Content Marketing
    • Branding
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
  • Full Service Product Development Company

    Leading Product Development and Manufacturing Company. We design manufacture innovative products and launch powerful sales and marketing campaigns for your business...

    Top Services:

    • Product Design
    • Package Design
    • Branding
    • Graphic Design
    • Market Research
    • Show more
    Location
    Miami, Florida
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Strategic Guidance for Digital Success

    Usman Group is a boutique agency specializing in digital strategy, market research, and web design. We empower organizations with strategic guidance, leveraging the power of design thinking to craft tangible goals...

    Top Services:

    • Web Design
    • Market Research
    • Digital Strategy
    • Digital Marketing
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • Exceptional Branding for Aspiring Businesses

    Fluxar was created as a singular idea fused from the merging of vision and execution. Our combined experience in conceptualizing ideas, design-based problem solving and the complicated artistic process gives us a unique edge is the world of design...

    Top Services:

    • Logo Design
    • Graphic Design
    • Digital Marketing
    • SEO
    • Branding
    • Show more
    Location
    Bakersfield, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • PR - Differently

    We know why you’re here: you want to get noticed, drive traffic, get hired, make sales. Our job is to help you raise your visibility in ways that are consistent with who you are and that put your story in front of the right people...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    • Market Research
    • Public Relations
    • Show more
    Location
    Richmond, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Marketing Strategy, Content, and Execution for B2B and Technology Companies

    We help companies nail their messaging and positioning, put scalable marketing strategies in place, produce high-quality content for even the most niche or technical industries, see campaigns through to measurable success...

    Top Services:

    • SEO
    • Digital Marketing
    • Email Marketing
    • Content Marketing
    • Market Research
    • Show more
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Marketing Leads To Results

    Real FiG Advertising + Marketing is an award-winning marketing agency with two offices in Chicago, IL and Denver, CO. As your one-stop shop for all of your marketing needs, we specialize in a wide variety of digital and traditional forms of marketing including website design, search engine optimization, brand...

    Top Services:

    • Social Media Marketing
    • PPC
    • Digital Marketing
    • SEO
    • Market Research
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Return on Knowledge

    Netscribes is a global data and insights firm that helps meet the sales, marketing, product development and innovation needs of some of the world’s largest organisations...

    Top Services:

    • Content Marketing
    • Social Media Marketing
    • Email Marketing
    • eCommerce
    • Digital Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    1000 & Up
  • Design without strategy is just art.

    Brenits Creative is an integrated brand marketing and creative strategy firm helping growing businesses - and business owners working (mostly) by themselves - compete with name brands by developing and maintaining a consistent way to look, communicate and act...

    Top Services:

    • Logo Design
    • Branding
    • Creative Services
    • Graphic Design
    • Reputation Management
    • Show more
    Location
    Queen Creek, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $185/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Delivering Customer Service with a Personal Touch

    ExpertCallers is a global BPO partner with 20+ years' experience, delivering inbound/outbound call centers, customer support, and back-office services worldwide, powered by AI-assisted workflows and Lean Six Sigma-driven quality standards for measurable, reliable outcomes...

    Top Services:

    • Call Centers
    • Creative Services
    • eCommerce
    • BPO
    • Customer Support
    • Show more
    Location
    Princeton, New Jersey
    Number of Employees
    500 - 999
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • advanced digital

    We love all things digital, we love what digital technologies are able to do for us. Transforming the way we work, the way we measure success, and in the end helping us to innovate faster than ever before. We work with our clients to leverage the latest digital trends to move their operations, marketing, and...

    Top Services:

    • Web Design
    • Branding
    • Market Research
    • Digital Marketing
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Valasys Media

    VerifiedVerified by the DesignRush team for authenticity and credibility.

    Award-Winning Demand Generation Agency

    Valasys Media is a highly acclaimed and award-winning Inc. 5000 vetted Lead Generation agency known for ABM, CS, MQL, HQL, BANT campaigns. Our full-funnel services include touch points like programmatic media buying, LinkedIn ads, Email Marketing, Tele-touch and Intent-based ABM building...

    Top Services:

    • Media Buying
    • Digital Marketing
    • PPC
    • Advertising
    • Email Marketing
    • Show more
    Location
    Jersey City, New Jersey
    Number of Employees
    50 - 99
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed

    Valasys Media Services

    • Media Buying
    • Digital Marketing
    • PPC
    • Advertising
    • Email Marketing
    • Direct Marketing
    • Market Research
    • Web Development
    • SEO
    • Content Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Integrate
    • HP Enterprise
    • Pluralsight
    • Marketo
    • Adobe
    • CISCO
    • Dell
    • IBM
    • Merit Mile
    • Microsoft
    Data sourced from the agency's DesignRush profile
  • Do What Matters.

    Grey Matter Marketing is a full-service, award-winning PR and marketing agency working exclusively with life sciences companies. We deliver the expertise and experience so clients can make better business decisions and see better business results...

    Top Services:

    • Market Research
    • Digital Marketing
    Location
    San Francisco, California
    Number of Employees
    Under 49
  • Synoptek, Your Global AWS Consultants

    Synoptek is a leading global systems integrator, AWS consultant firm, and managed IT services provider with over two decades of experience. We partner with clients of all sizes, from mid-market to Fortune 100, offering comprehensive IT outsourcing, management, and consulting services. Our goal is to provide...

    Top Services:

    • Cybersecurity
    • DevOps Consulting
    • Cloud Consulting
    • IT Services
    • Big Data Analytics
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    500 - 999
  • Your Global Research Partner

    Market Probe International is a well-established research and insights company offering our clients data collection and analytics across a wide breadth of consumer and B2B categories. Our 50+ years of experience assure our clients of quality insights...

    Top Services:

    • Market Research
    • BPO
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Market Intelligence You Can Trust.

    Established in 2010 and formally incorporated as Meticulous Market Research Pvt. Ltd. in 2013, Meticulous Research is a distinguished market research and intelligence company operating under the Companies Act, 1956...

    Top Services:

    • Market Research
    • Business Consulting
    Location
    Redding, California
    Number of Employees
    100 - 249
    Minimal Budget
    $1,000 - $10,000
  • Expertise That Works!

    Founded in 2020 by Gregory Kohs, a market research executive with 30 years of field and management experience, Research Biz has since been helping organizations uncover actionable insights with expertise that works...

    Top Services:

    • Market Research
    Location
    Jensen Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $1,000 - $10,000
  • Deliving Excellent Marketing

    Founded in 2017, Proecho Solutions is a marketing agency and technology company based in Asheville, NC. We work with small-to-medium-sized businesses by offering customized marketing solutions to help achieve the results they want. Our clients enjoy predictable revenue, save time & money, have access to...

    Top Services:

    • Logo Design
    • Video Production
    • Branding
    • SEO
    • Web Design
    • Show more
    Location
    Asheville, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Market Research Excellence

    I find people fascinating. That’s why I’m drawn to qualitative research. I have an innate ability to connect with people, which enables me to easily uncover emotions and motivations that lie beneath the surface, and bring beliefs about brands and customer experience to light. Even after moderating...

    Top Services:

    • Market Research
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $10,000 - $25,000
  • Market Research Excellence

    LA's Premier boutique market research agency specializing in focus groups, surveys, ethnography, and virtual research...

    Top Services:

    • Market Research
    Location
    Burbank, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Because Research Matters

    We offer a wide range of research services to help you understand and design for your end users. We provide UX research, Human Factors testing, Ethnography, as well as in house participant recruiting and facility rentals for focus groups and mock trials in Houston...

    Top Services:

    • HR Outsourcing
    • Market Research
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Winning Brands Escape the Gravity of the Expected.

    Agency Rogue is a creative communications agency that helps brands break the rules and set new trends. With a focus on media and brand strategy, the agency crafts bold campaigns that synchronize messaging, media, and marketing strategy across every modern touchpoint. Their approach empowers brands to forge...

    Top Services:

    • Reputation Management
    • Branding
    • Public Relations
    • Social Media Marketing
    • Digital Strategy
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49

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We verify businesses and reviewer LinkedIn profiles for integrity.

Agencies vetted
132,647+
2

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We review agency work, case studies, and results to confirm skill.

Applicants rejected
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Agencies verified
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Frequently Asked Questions About Market Research Companies

What market research services do B2B agencies usually offer?

They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions. 

According to Hanover Research's study, these are the market research projects that businesses are prioritizing: 

  • Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors. 
  • Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs. 
  • Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis. 
  • Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction. 
  • Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service. 
  • Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews. 

What is the difference between a market research company and a marketing research agency?

They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers. 

Here’s a detailed breakdown of their differences: 

Market research companyMarketing research agency
  • Determines business opportunities in potential markets 
  • Identifies target customers and their market size 
  • Studies the customers’ behaviors, preferences, and needs 
  • Analyzes emerging trends in the target market 
  • Determines brand and product positioning  
  • Evaluates brand perception and health 
  • Identifies marketing channels 
  • Designs marketing and advertising strategies 

How much does it cost to hire one of these companies in the US?

The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews. 

The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.  

Here’s an approximate price of the different types of market research: 

  • Online survey: $10,000-$30,000+ for 400 completed answers in a single market 
  • Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market 
  • Mail survey: $10,000-$25,000+ for 400 completed answers in a single market 
  • Simple in-person surveys: $20,000-$50,000+ for 400 completed answers 
  • In-depth interviews: $10,000-$20,000 for 10 respondents 
  • Focus groups: $7,000-$200,000+ per group 
  • International or multi-market studies: $150,000-$500,000+ 

Are there any additional costs to consider when working with these companies?

While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project: 

  • Respondent incentives, especially for senior decision-makers 
  • Panel access or proprietary databases 
  • Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives 
  • Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs 
  • International or multi-language sampling, which can range between $150,000 and over $500,000 
  • Advanced analytics or modeling 
  • Extended reporting or executive presentations 

These additional costs typically add 20%–35% to the total project budget.  

What types of B2B companies usually work with market research companies in the USA?

They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.  

Based on The State of Market Research, these are the top industries that the market research professionals work in: 

  • Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets 
  • SaaS and enterprise software companies (19%), validating product-market fit and pricing 
  • Professional services and consulting firms (10%), refining positioning and service differentiation 
  • Wholesale, trade, and logistics (9%), analyzing operational and geographic demand 
  • Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts 
  • B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation 
  • Fintech and financial services (4%), evaluating risk, adoption, and customer trust