Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
Each agency listed on DesignRush is assessed for industry expertise and customer testimonials are evaluated in order to provide you with a vetted selection. Certain listings represent paid partnerships.
Bird Marketing is a pay-per-click firm managing Google Ads, Bing Ads, Amazon Ads, and eCommerce PPC campaigns for clients across 50+ industries. It operates from offices in London, Essex, and Glasgow, and is suited for businesses seeking a full-service UK-based PPC partner...
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
73 Projects Listed
Bird Marketing Services
SEO
Digital Marketing
Web Design
PPC
Web Development
WordPress Website Design
Social Media Marketing
Design Services
eCommerce Development
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
FirstData
Supermicro
St James's Place
Huawei
Cancer Research
Fiserv
Ordnance Survey
Moda Minx
Maze Rattan
Essex County Council
Data sourced from the agency's DesignRush profile
Bird Marketing Reviews & Testimonials
Olivia Lindeloo Marketing Consultant at Ad Hoc Property Management
5.0★
Web Design Review from Olivia Lindeloo
We recently worked with Bird Marketing on the full design and build of our new website, and we are delighted with the entire experience. From the very beginning, the communication and support were excellent, and the end result is exactly what we were hoping for.We want to give a special mention to Jess, who managed the design and was our main contact throughout the project. She made every stage feel smooth, clear and well supported. On the technical side, Call handled all of the development work and the Salesforce integrations with great skill. Everything functions perfectly and the technical delivery has been outstanding.The team responded quickly every time we had a question or request. Even when the scope of the website changed during the project, Bird remained flexible, understanding and genuinely helpful. Their willingness to adapt made a real difference.Now that the site is live, we are excited to continue working with Bird as we begin our SEO project, especially with Lewis, who we are very much looking forward to collaborating with.Bird Marketing has been exceptional across design, development, communication and ongoing support. We are very happy with every aspect of the project and highly recommend their team.
Julio Amorim CEO at Snappic
5.0★
SEO Review from Julio Amorim
We've been working with Bird Marketing for our PPC campaigns, and the results have been fantastic. Since they took over our Google Ads, we've seen a noticeable increase in qualified sales and a much better return on ad spend. The team is proactive, transparent with their reporting, and always looking for ways to improve our performance. Highly recommend them if you're looking to scale your paid search.
Brandon Watts Marketing at Virtus
5.0★
Digital Marketing Review from Brandon Watts
Working with Bird Marketing has been a game-changer for our business growth. They didn't just turn on ads; they completely optimised our strategy to drive higher conversion rates. If you want to see real, measurable growth from your paid search, this is the team to call.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
A brand, design, and technology agency based in New York.
Scalability Inc. is a New Yorkbased design and technology agency specializing in digital platforms, web and software development, and AI-driven systems. We partner with biotech, healthcare, and innovation-led companies to build scalable, high-performing digital products...
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$80/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
2 Projects Listed
Scalability Inc. Services
Web Design
Branding
UI/UX Design
Web Development
eCommerce Development
Digital Marketing
Mobile App Development
AI Development
Software Development
Cybersecurity
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
DimovTax
Blade
SynapsDx
Panelista
RadiatingHope
MiamiRobotics
Data sourced from the agency's DesignRush profile
Scalability Inc. Reviews & Testimonials
Dmitrii Legetskii CEO at VLA&DI GROUP Inc
5.0★
Branding Review from Dmitrii Legetskii
Scalability delivered exactly what we needed - clean branding, a sharp site, and zero wasted time.They understood our industry fast, built a site that makes us look like the premium operation we are, and handled every detail like pros. Solid team. Great experience.
Thomas Wilson Owner at Synaps Dx
5.0★
Digital Marketing Review from Thomas Wilson
Scalability has been instrumental in scaling our digital presence and operations.They helped us launch a new site, built custom tools for physicians, and ran campaigns that dramatically increased traffic and signups. Their team moves fast, thinks strategically, and always delivers.
Sam Forline CEO at Blue Collar Scholars
5.0★
Construction Review from Sam Forline
Scalability exceeded all expectations by transfotming our IT automation, processes, and internal connections between staff. From start to finish, their team demonstrated exceptional expertise and attention to detail, ensuring that every aspect of the project was tailored to our specific needs. The quality of their work was nothing short of outstanding, streamlined, reliable, and built to last.The most remarkable achievement was the creation of a fully customized in-house CRM and work management system that finally delivers everything weve been looking for. This system not only functions seamlessly but has also significantly improved efficiency and collaboration across our entire organization. Scalability transformed our operations into a cohesive, automated, and user-friendly workflow that supports our growth and sets us up for long-term success.I wholeheartedly recommend Scalability for any organization seeking top-tier IT solutions and unparalleled service. Their ability to combine technical brilliance with an intuitive understanding of business needs is truly unmatched.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Quest Global Technologies is a global leader in development & consultation of cutting-edge Blockchain, Metaverse, AR/VR, QA, Automation, Salesforce & Web3 advancements...
Location
Gilbert, Arizona
Number of Employees
100 - 249
Average Hourly Rate
$50/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
6 Projects Listed
Quest Global Technologies Ltd Services
Blockchain
AI Development
Digital Marketing
IT Services
Business Consulting
Software Testing
VR/AR
Software Development
Mobile App Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
RadioShack
Shiba Inu coin
Rowan Energy
Taboo Token
Yuse Token
Data sourced from the agency's DesignRush profile
Quest Global Technologies Ltd Reviews & Testimonials
Crystal Heetai Marketing Coordinator at Ayalytical Instruments, Inc.
5.0★
Mobile App Development Review from Crystal Heetai
We hired Quest Global to help build our technical infrastructure from scratch, including a customized blockchain solution, mobile and web app development, and an admin panel. They provided valuable feedback and questioning to direct us and set up the right infrastructure. Overall, I'm satisfied with their work and would highly recommend them.
Amy DeFaveri Content Marketing Manager at GuidePoint Security
5.0★
Mobile App Development Review from Amy DeFaveri
Another company had started the project, so Quest Global picked it up, improved it, and completed it. They did 90%95% of the project. They had all the skills we needed, good technical expertise, reasonable pricing, and they could deliver the project on time. All in all, they were a boutique developing company wed work with the decision-makers and get a high level of service.
Paul Driedger Owner at EcoGreen Landscaping LLC
5.0★
IoT Review from Paul Driedger
We have been thoroughly impressed with Quest Global Technologies Ltd and their innovative AI solutions for the railroad industry. From predictive maintenance to real-time performance analytics, their team has truly transformed our operations. Their in-depth understanding of the industry's challenges, combined with their advanced technological capabilities, allowed them to tailor solutions that have significantly improved our efficiency and safety.The integration of AI tools has led to optimized train scheduling, minimized downtime, and more accurate decision-making, directly impacting our bottom line. Moreover, Quest Global Technologies Ltd provided continuous support and expert advice throughout the project, ensuring a seamless implementation.The professionalism, expertise, and dedication of their team make them a standout partner. If you're looking for AI solutions that bring real, measurable improvements, we highly recommend Quest Global Technologies Ltd.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Transform Your Website From Ordinary To Extraordinary
Second Crew is a team of UX/UI designers, front-end developers and web analysts with a creative and entrepreneurial mindset. Located in Silicon Valley, we specialize in creating memorable websites that drive sales. Through collaborations with innovative founders, we help launch, grow and scale businesses...
Location
San Jose, California
Number of Employees
Under 49
Average Hourly Rate
$115/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
8 Projects Listed
Second Crew Services
Web Design
Web Development
UI/UX Design
eCommerce Development
WordPress Website Design
CRO
Digital Services
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
THRIVE AGRIFOOD
Keep Grazin
YWCA
Data sourced from the agency's DesignRush profile
Second Crew Reviews & Testimonials
Fernando González Cañez CTO at Firmame
5.0★
Web Design Review from Fernando González Cañez
Second Crew worked very closely with us from refining our initial ideas to creating a plan and executing it. They have great communication, take feedback incredibly well and proactively bring great ideas to the table. Highly recommended.
Kevin Cheng Review from Google
5.0★
Kevin Cheng's Review Sourced from Google
Our website looks amazing after Alex's team helps us with a complete revamp. Plus, they check back with us after a while and offered to make adjustments for free! 5 stars all the way and would recommend them to anyone looking for a modern, stylish website.
Pepe Gamarra Review from Google
5.0★
Pepe Gamarra's Review Sourced from Google
Alex and his team have been great to work with. They gave us everything we wanted on our website and were very responsive. They did an awesome job!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
RGray is an AI-accelerated, performance-oriented marketing agency for crypto, AI, SaaS & FinTech
RGray is an AI-accelerated, performance-oriented marketing agency for crypto, AI, SaaS, fintech, and tech companies. Since 2019, we've served 80+ tech businesses, supported 15 token launches, and raised $30M+ for our clients - earning a 4.9 rating on Clutch, with 15% of clients staying with us...
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$35/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
6 Projects Listed
RGray Services
SEO
Digital Marketing
Web Design
Social Media Marketing
Branding
Logo Design
Product Design
UI/UX Design
PPC
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Google is losing ground. AI is answering. If ChatGPT doesn't know your brand, you don't exist for half your buyers. STIVE puts you in the answer in ChatGPT, Perplexity, Gemini, and every LLM your customers trust. This is not SEO. This is what comes next...
Location
Bellevue, Washington
Number of Employees
Under 49
Average Hourly Rate
$75/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
3 Projects Listed
STIVE Services
SEO
AI Development
Digital Services
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
ICODA is a Digital Agency. We have been working on the crypto industry market since 2017 and have already participated in the launch of 50+ international projects...
Location
Bellevue, Washington
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Portfolios Count
13 Projects Listed
ICODA Services
Digital Marketing
CRO
SEO
Social Media Marketing
Blockchain
Web Design
Web Development
Branding
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
TON
Floki
BingX
Filecoin
BC.GAME
Huobi Global
BOSAGORA
SaferMoon
ABCC
Vabble
Data sourced from the agency's DesignRush profile
ICODA Reviews & Testimonials
Клим Шилов Review from Google
5.0★
Клим Шилов's Review Sourced from Google
Our co-operation with ICODA Digital Agency has been extremely positive. ICODA has supported us in the creation of graphics, advertising materials and print materials and has always shown the highest level of professionalism and reliability. We were particularly impressed by the creative design of the posters, which were not only innovative but also perfectly tailored to our needs. We can recommend ICODA without reservation and look forward to future projects with this dedicated team.
Daniel Ostin Review from Google
5.0★
Daniel Ostin's Review Sourced from Google
We contacted this agency for help in promoting a project from the FinTech sphere. We are very grateful for the competent approach, comprehensive analytics and consulting on strategic issues! In addition, ICODA professionally provided a service for working with influencers, advertising traffic and maintaining social networks. Thank you!
Ethan Lee Review from Google
5.0★
Ethan Lee's Review Sourced from Google
ICODA offers an outstanding experience, setting itself apart with unparalleled expertise and excellence in the industry. Their network of relationships and PR contacts is truly top-tier, making them a reliable partner for achieving exceptional results. Their services stand out for being trustworthy and consistently delivered with the highest quality standards, ensuring client satisfaction every step of the way.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Guidance and Oversight for Critical Technology Decisions
37SOLUTIONS provides strategic technology leadership and digital services for small businesses and personal brands. We bring enterprise-grade thinking to businesses that don't need a full-time CTO and pair it with hands-on execution across hosting, development, and marketing.Fractional CTO & Technology...
Location
Pittsburgh, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
37SOLUTIONS Services
Cloud Consulting
IT Services
Business Consulting
Managed Services
Web Design
Web Development
Digital Marketing
SEO
PPC
AI Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Concierge Web Hosting
CPU Report
West Allen Capital
Ventana USA
Healthcare Scribes
Bradley's Books
BKG Design
Prospectors
The Prospecting Group
Road Review
Data sourced from the agency's DesignRush profile
37SOLUTIONS Reviews & Testimonials
Matthew Steve Managing Partner West Allen Capital at West Allen Capital
5.0★
Web Design Review from Matthew Steve
Greg and his team did an excellent job helping me create a website for a new company that I just started. The quality is great and it's for a very reasonable price. I would highly recommend 37 Solutions.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Shopify Plus & Headless Commerce Agency for DTC Brands.
Based in Lynchburg, Virginia, Creative Labs is a veteran Shopify Partner agency that has been elevating eCommerce since 2012. With a portfolio of over 800 brands across six continents, we specialize in high-converting custom development, SEO, paid media, and conversion optimization...
Location
Forest, Virginia
Number of Employees
Under 49
Average Hourly Rate
$95/hr
Minimal Budget
$1,000 - $10,000
Creative Labs Services
eCommerce Development
Web Design
SEO
PPC
CRO
Digital Marketing
Social Media Marketing
Email Marketing
Web Development
eCommerce
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Innovix Code Inc is a trusted supplier of digital solutions with a focus on web design, mobile app development, and other associated services. High-performance solutions that meet your company's unique requirements are the focus of our knowledgeable staff. Our services include developing mobile apps...
Location
Austin, Texas
Number of Employees
50 - 99
Average Hourly Rate
$25/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
1 Project Listed
Innovix Code Services
Web Design
Web Development
PPC
SEO
Social Media Marketing
Mobile App Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Consumer Goods Industry
Retail Industry
eCommerce Industry
Data sourced from the agency's DesignRush profile
Innovix Code Reviews & Testimonials
Rios Soren Review from Google
5.0★
Rios Soren's Review Sourced from Google
They developed a mobile app for my rental service. It's simple to manage and my customers are already using it without any confusion. Happy with the results and would highly recommend them to others.
Richard Thompson Review from Google
5.0★
Richard Thompson's Review Sourced from Google
We wanted an ecommerce mobile app for our business, and the Innovix Code team did a fantastic job. They stayed in touch, kept everything transparent, and made sure the app worked exactly as we needed.
Margaret Collins Review from Google
5.0★
Margaret Collins's Review Sourced from Google
I approached this mobile app development company to build a warehouse management app. The Innovix Code team handled it smoothly, explained every step. I’d happily recommend their services.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
10spring builds fast, credible websites for pre-seed and recently funded startups. Fixed scope. Transparent pricing. Live in 10 business days. Guaranteed. Copywriting is included on every build. We conduct a 60-minute kickoff interview, write the site copy from the transcript, and deliver a draft for your...
Location
Cincinnati, Ohio
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
10spring Services
Web Design
Web Development
SEO
Content Marketing
Digital Marketing
CRO
PPC
Video Marketing
Advertising
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
3Types is a creative digital studio specializing in branding, motion design, interactive experiences, and visually immersive storytelling for modern brands and digital products...
Location
Tarrytown, New York
Number of Employees
Under 49
Average Hourly Rate
$80/hr
Minimal Budget
$1,000 - $10,000
3Types Inc. Services
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
At Elision, we are a web development and digital marketing agency specializing in eCommerce websites and custom web applications. Every project we take on is handled with full commitment and loyalty to our clients. Our agile and solution-oriented approach allows us to adapt to your unique needs, while clear...
Location
Boca Raton, Florida
Number of Employees
Under 49
Average Hourly Rate
$60/hr
Minimal Budget
$1,000 - $10,000
Elision Digital Agency Services
Web Development
Web Design
UI/UX Design
eCommerce Development
WordPress Website Design
SEO
PPC
eCommerce
Content Marketing
AI Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Propel Your Business Beyond with Blockchain Development and AI
At VR IT Services Pro, we specialize in blockchain development and web development. We design secure, decentralized applications (dApps) that function on distributed ledger systems. Our expertise extends to customized web solutions, digital marketing, Mobile App Development, and ERP Services, serving as a...
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$45/hr
Minimal Budget
Under $1,000
Portfolios Count
1 Project Listed
VR IT Services Pro Services
Blockchain
Web Development
IT Services
ERP Consulting
Web Design
eCommerce Development
WordPress Website Design
SEO
Digital Marketing
AI Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
As the 1st full-service marketing agency founded by Fortune 500 marketing director with 15+ years of U.S. experience, Douce specializes in Tech, Finance, AI, and E-commerce marketing. We combine enterprise-level strategy with startup agility to help brands grow fast and perform better...
Location
Orlando, Florida
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Portfolios Count
1 Project Listed
Douce Services
Social Media Marketing
PPC
Email Marketing
Digital Marketing
SEO
Creative Services
Design Services
Event Marketing
Advertising
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Safztech is committed to quality, client satisfaction, and measurable results, delivering tailored solutions that elevate brands, enhance user engagement, and drive business growth...
Location
Bothell, Washington
Number of Employees
50 - 99
Average Hourly Rate
$50/hr
Safztech Services
Web Design
Web Development
Mobile App Development
Social Media Marketing
Branding
Graphic Design
PPC
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
Cost per click (CPC): Average amount you pay for every click.
Click-through rate (CTR): The percentage of people who clicked your ad.
Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
Conversion rate: The percentage of visitors who convert after clicking your PPC links.
The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
Have you worked with businesses in my niche? Can you share case studies and references?
What results have you achieved for businesses like mine?
Have you advised against using PPC for a business? If so, why?
What is your approach to PPC management?
How do you conduct keyword research?
How does your PPC optimization process and strategy look?
Company Services and Processes
Do you create the entire PPC campaign? Or do you just manage it?
What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
What is your strategy for collecting first-party data?
Do you do account setup or continuous account management?
What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
What are the benefits of PPC for my B2B company?
What is the best-paid advertising strategy for my B2B company?
How will you integrate your campaigns with my overall marketing and sales strategies?
How will your PPC strategies impact my business goals?
Who will be on my team? What are their credentials and expertise?
Who owns the PPC account?
How do you measure my success? What are your key metrics for success?
When can I expect to get results?
What factors determine my PPC costs? Please send a breakdown.
Proposals