Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
Experience award-winning strategies with Brenton Way. Our full-service growth marketing agency combines cutting-edge technology and a top-tier marketing team to help grow your business. Discover the perfect harmony of innovation and expertise, tailored specifically for beauty marketing...
Location
Los Angeles, California
Number of Employees
50 - 99
Average Hourly Rate
$125/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
5 Projects Listed
Brenton Way Services
SEO
PPC
Digital Marketing
Content Marketing
Media Buying
Branding
Web Design
Social Media Marketing
eCommerce
Email Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Tmobile
Tepe
Peace Out Skincare
Mattel
FOREO
KGC
Snacklins
Data sourced from the agency's DesignRush profile
Brenton Way Reviews & Testimonials
Dimitris Andriotis
Chief Executive Officer at BOX NOW
5.0★
SEO Review from Dimitris Andriotis
Brenton Way's efforts increased our organic search sessions by 132% and improved our click-through rate and page load time. The team was professional, flexible, and efficient and always delivered on time and under budget. We communicated via email and virtual meetings.
carl hewitt
Vice President Finance at Arzon Limited
5.0★
SEO Review from carl hewitt
With the Brenton Way's team's optimization efforts, our website's performance improved immediately, and the number of leads increased. We collaborated effectively through emails and made a dashboard for easier progress monitoring. Brenton Way's listening skills made them stand out.
Michael Saly 🇺🇦
Co-Founder at Aspire Media
5.0★
SEO Review from Michael Saly 🇺🇦
Thanks to Brenton Way's work, we were able to increase our revenue as a result of our collaboration with them. Their team led a collaborative process, communicating with the us regularly. They were patient, organized, and knowledgeable. They also delivered a functional strategy to improve the our rankings which is really helping us now.
Reviews verified by DesignRush and sourced from the agency's profile
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AI-Driven SEO & Web Solutions That Grow Businesses
SITE IT NOW is a leading AI-driven SEO and web development agency specializing in custom websites, mobile apps, digital marketing, and secure hosting. We help businesses rank higher, get discovered in AI search, generate more leads, and accelerate growth...
Location
Chicago, Illinois
Number of Employees
50 - 99
Average Hourly Rate
$25/hr
Minimal Budget
Under $1,000
Portfolios Count
6 Projects Listed
SITE IT NOW Services
Web Design
Web Development
Mobile App Development
SEO
eCommerce Development
WordPress Website Design
Software Development
Digital Marketing
AEO
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
AviaChi
South West Collision
Arizona Tax Advisors
Just For You Entertainments, LLC
Bullitt Automotive
Data sourced from the agency's DesignRush profile
SITE IT NOW Reviews & Testimonials
Barbara Schmal
Owner/Instructor at Real Estate Training School
5.0★
Web Design Review from Barbara Schmal
I decided to go with Site It Now because they are in Chicago IL and I am in Florida. I wanted a website developer in the US. I checked out their website and was impressed with the information I found. I am very pleased with my website and especially pleased with how they communicate with their customers. A real phone call, text, email all day every day until the project was completed.
Eddie Lebron
Owner at Just 4 U Foto Booths
5.0★
Web Design Review from Eddie Lebron
SITE IT NOW has been nothing but the best to us. We made the decision to go with them because of the primary reviews they had but they have surpassed our expectation with the amount of Awesome customer services they have provided our company. Richard has been so attentive to us. He is so responsible in keeping us updated throughout the whole process. We feel we gained not only good service with them but a friendship. We definitely recommend site it now. They go above and beyond your expectations
Eric Skaff
owner at Arizona Tax Advisors
5.0★
WordPress Website Design Review from Eric Skaff
very responsive and easy to work with!
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42connect is a full-service digital marketing company with offices in Cleveland and Denver. Backed by over two decades of experience, we deliver customized strategies across SEO, AI SEO, PPC, and Website Design & Development to drive real, measurable growth for your business...
Location
Cleveland, Ohio
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
1 Project Listed
42connect Services
Digital Marketing
SEO
AEO
PPC
Web Design
Web Development
Graphic Design
Content Marketing
eCommerce
eCommerce Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Ayers Well Drilling
Irontrax
The House of Rohl
Nestle
Moen
Dealer Tire
Icon Protection Brands
Vitamix
PASCO
Geartec
Data sourced from the agency's DesignRush profile
42connect Reviews & Testimonials
Rose Jones
Chief People Officer at Meyers, Roman, Friedberg & Lewis
5.0★
Web Design Review from Rose Jones
We could not be more pleased with our experience with 42Connect! From beginning to end they exceeded our expectations. From the time they invested to understand our industry-specific needs, to collaborating on design, and ultimately turning our vision into a professional and polished website, their entire team was outstanding. Our questions were answered quickly and they were, and continue to be, willing to make adjustments and provide guidance, suggestions, and training as needed. We felt like our project was a priority at every phase of the journey. The pricing was fair and transparent, and exceeded what we expected from our investment. We recommend 42Connect regularly to anyone and everyone interested in working with knowledgeable, creative, reliable experts who are invested in the success of their customers!
Rose Jones
Chief People Officer at Meyers, Roman, Friedberg & Lewis
5.0★
Web Design Review from Rose Jones
From concept to launch, the team at 42Connect were great. The design process was seamless and the team was helpful and responsive to our ideas and changes. Once developed and launched, tweaks and edits were a simple email, and we were even provided with a training session on maintenance. If I were reading this, I'd assume it was a paid endorsement, but I honestly cannot think of one pain point during the entire process. I highly recommend 42Connect each and every time I have an opportunity!
Mark G. Gardner
Founder at Instructor Mobile, LLC
5.0★
SEO Review from Mark G. Gardner
The 42Connect team was organized, responsive, knowledgeable and their expertise was apparent right from the start. They provide excellent customer service, excellent communication, quality work and are simply great to work with. They put a very detailed plan together that made sense and aligned with our company goals. We would recommend them to any company looking to update or design a website and looking to improve their search engine results.
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We Take Winning Seriously. This Goes for You and for Us.
Custom software, marketing, development, and IT consulting. From top line to bottom line, we move the obstacles to propel your business forward...
Location
Jacksonville Beach, Florida
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
Under $1,000
Oyova Services
Web Design
Web Development
WordPress Website Design
eCommerce Development
Content Marketing
eCommerce
Digital Marketing
Social Media Marketing
SEO
Mobile App Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
The Tom Coughlin Jay Fund
Aude Smith Architecture
BNTC
UltimaCase
Data sourced from the agency's DesignRush profile
Oyova Reviews & Testimonials
Kirill Kudymov
Product Manager at Schneider Electric Sustainability Business
5.0★
Web Development Review from Kirill Kudymov
Oyova designed and developed a web platform that allows users to access and post information relating to MS. Without wireframes, their team developed much of the design on their own, taking into account that the interface needed to be very user-friendly for our audience.
Brittany Grunzinger
Review from Google
5.0★
Brittany Grunzinger's Review Sourced from Google
Oyova has continuously proven to be a fantastic partner to our team! They are knowledgable, easy to work with, and come to the table ready to collaborate. When seeking a business relationship, the hope is always that it’s seamless, and that’s exactly the experience we’ve had with them. Whether we have a simple question or a complex need, they remain a team that we can rely on. My primary point-of-contact is Beth, and she’s been wonderful! She’s not only great at keeping things on track, she’s also kind and approachable. In fact, I’ve collaborated with multiple members at Oyova and everyone has made it easy to build a long-term, trusting relationship with them. If you have the chance, work with them. You’ll be glad you did!
S. christian
Review from Google
5.0★
S. christian's Review Sourced from Google
We partnered with Oyova for outsourced development work, and the experience was outstanding. From the very beginning, their team demonstrated a deep understanding of our project needs and delivered high-quality work on time and within budget.
A special shoutout to our account manager, Beth Rener, who always went above and beyond to ensure a seamless process. She was incredibly responsive, proactive, and always one step ahead in managing the projects. Whether it was addressing questions, providing updates, or making sure everything stayed on track, her attention to detail and commitment to our success truly stood out.
Highly recommend Oyova and Beth!
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Guidance and Oversight for Critical Technology Decisions
37SOLUTIONS provides strategic technology leadership and digital services for small businesses and personal brands. We bring enterprise-grade thinking to businesses that don't need a full-time CTO and pair it with hands-on execution across hosting, development, and marketing.Fractional CTO & Technology...
Location
Pittsburgh, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
37SOLUTIONS Services
Cloud Consulting
IT Services
Business Consulting
Managed Services
Web Design
Web Development
Digital Marketing
SEO
PPC
AI Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Concierge Web Hosting
CPU Report
West Allen Capital
Ventana USA
Healthcare Scribes
Bradley's Books
BKG Design
Prospectors
The Prospecting Group
Road Review
Data sourced from the agency's DesignRush profile
37SOLUTIONS Reviews & Testimonials
Matthew Steve
Managing Partner West Allen Capital at West Allen Capital
5.0★
Web Design Review from Matthew Steve
Greg and his team did an excellent job helping me create a website for a new company that I just started. The quality is great and it's for a very reasonable price. I would highly recommend 37 Solutions.
Reviews verified by DesignRush and sourced from the agency's profile
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Website services for construction companies, contractors, engineers, developers, and the trades.
Masthead Technology builds websites for construction companies, contractors, engineers, and developers, with a focus on website design, WordPress support, project portfolio systems, SEO, lead generation, and recruiting...
Location
Boston, Massachusetts
Number of Employees
Under 49
Average Hourly Rate
$75/hr
Minimal Budget
$1,000 - $10,000
Masthead Technology, LLC Services
WordPress Website Design
Web Development
eCommerce Development
Web Design
SEO
Digital Strategy
UI/UX Design
Digital Marketing
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Proceed Innovative helps local service businesses get found and chosen on Google, Maps, and AI search. A Google Partner agency delivering SEO, PPC, and web design that turns visibility into leads and revenue...
Location
Schaumburg, Illinois
Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Portfolios Count
5 Projects Listed
Proceed Innovative Services
Digital Marketing
SEO
AEO
PPC
Web Design
Web Development
WordPress Website Design
Reputation Management
Social Media Marketing
Public Relations
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Assisting Hands Home Care
Trendler Inc.
Midwest Moving & Storage
Kiefer
NAPCO
Data sourced from the agency's DesignRush profile
Proceed Innovative Reviews & Testimonials
Alex Flaxman
Review from Google
5.0★
Alex Flaxman's Review Sourced from Google
Working with Proceed Innovative has been a great experience. Their team is professional, responsive, and truly understands SEO and digital marketing for local businesses. They provided clear communication, strategic guidance, and helped improve our online visibility. We especially appreciated their attention to detail and willingness to explain the process step by step. Highly recommend them to businesses looking to grow their online presence.
Omar Kassim
Review from Google
5.0★
Omar Kassim's Review Sourced from Google
I cannot say enough great things about Karol, Morgan and the team at Proceed Innovative.
If you are looking for a professional, high-level digital marketing agency that truly listens to their clients, this is the group you want in your corner. From day one, Karol, Morgan and the entire team have demonstrated exceptional professionalism, strong communication, and a genuine commitment to understanding our goals.
What stands out most is their customer care. They don’t take a one-size-fits-all approach — they take the time to listen, adjust, and build strategies that actually align with your business needs. They are flexible, responsive, and proactive in their recommendations.
As a business owner, having a marketing partner you can trust is critical. I am extremely pleased with our partnership and highly recommend Proceed Innovative to anyone serious about strengthening their digital presence.
Solid team. Solid results. Highly recommend.
Rob Rafalski
Review from Google
5.0★
Rob Rafalski's Review Sourced from Google
We’ve had a great experience working with the Proceed Innovative team. They are incredibly responsive, proactive, and quick to address any questions or requests we have. Most importantly, we’ve been very pleased with the results. Our SEO performance and overall online presence have improved noticeably, and we’re seeing the impact in visibility and engagement. Highly recommend.
Reviews verified by DesignRush and sourced from the agency's profile
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Delaware Digital is a full-service digital agency specializing in web design, web development, SEO, PPC, branding, and digital marketing solutions for businesses across Delaware and the Mid-Atlantic region. With over a decade of experience and a fully in-house team, the agency delivers customized digital...
Location
Wilmington, Delaware
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
3 Projects Listed
Delaware Digital Services
Digital Services
Design Services
Video Production
Web Design
Web Development
AEO
Mobile App Development
Software Development
AI Development
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Spangler Plumbing
Nickle Electrical
Murphy & Landon Law
Celtic RnR Tours
Chessie Sales Group
Cadia Healthcare
Communications Resources Inc
Micron Analytical
M&M Carts
Delaware Carpet Cleaners
Data sourced from the agency's DesignRush profile
Delaware Digital Reviews & Testimonials
William Johnson
Review from Google
5.0★
William Johnson's Review Sourced from Google
It was a pleasure working with Mike setting up and marketing my Carpet Cleaning Business he went above and beyond what i expected and i will be working with him in the future he takes pride in his work
Reviews verified by DesignRush and sourced from the agency's profile
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Igniting Business offers web design, search engine optimization (SEO) services, and marketing that are all developed with the needs of small companies in mind. From our location in Lee's Summit, Missouri, our well regarded firm provides services to customers all across the country...
Location
Peculiar, Missouri
Number of Employees
Under 49
Average Hourly Rate
$145/hr
Minimal Budget
Under $1,000
Portfolios Count
2 Projects Listed
Igniting Business Services
Web Design
SEO
AEO
Digital Marketing
PPC
Content Marketing
Reputation Management
Email Marketing
Web Development
eCommerce
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Koehn Building Systems
NextGen Wealth
Critter Guard
P1 Construction, LLC
Collision Resources
Data sourced from the agency's DesignRush profile
Igniting Business Reviews & Testimonials
Kelly Masters
Review from Google
5.0★
Kelly Masters's Review Sourced from Google
I've been working with Ben at Igniting Business for a few years now and my experience has always been very positive! Ben is extremely responsive to our business needs. And he's been so helpful when we are needing advice on different issues we are faced with. I would highly recommend working with Igniting Business!
numerique NQ
Review from Google
5.0★
numerique NQ's Review Sourced from Google
I was about to send my cheque even if since the first glance I had a bad feeling. I was getting reviews mostly by ''reddit''. I try again and Igniting business was very helpful and trusty. Thank you for your good word. I save 280 $ :)
Crown Veterinary Services
Review from Google
5.0★
Crown Veterinary Services's Review Sourced from Google
We can’t recommend Igniting Business enough! We were getting nowhere trying to get our business verified on Google and were at our wits end. We work with Ben on another project so I asked for any recommendations they may have. He gave me awesome recommendations and we were verified in less than an hour. It is impossible to quantify how much time, money, and stress we saved. If you need expert guidance with website or SEO, Igniting Business is the way to go.. period!
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203 Media Group is a web design agency in Norwalk, Connecticut, helping businesses build professional websites and grow their online presence. The company serves businesses in Norwalk, Stamford, Danbury, Fairfield, and nearby areas.
The team specializes in Web Designing, Custom Web Design, Responsiv...
Location
Norwalk, Connecticut
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
6 Projects Listed
203 Media Group Services
Digital Services
Design Services
Logo Design
Product Design
Digital Strategy
AEO
SEO
PPC
Digital Marketing
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Sono50
The Spread
Atlanta 5 Star Rides
Data sourced from the agency's DesignRush profile
203 Media Group Reviews & Testimonials
Tyler Brinkmann
Review from Google
5.0★
Tyler Brinkmann's Review Sourced from Google
John and Hamid were great in rebuilding our website. They were easy to work with, and they were very communicative. everything we needed for our site, they were able to fix or create. additionally, they offered us suggestions on function and flow of the website, things that we did not think of, which added value to our site. all in all, easy to work with.
IST Sporttraining
Review from Google
5.0★
IST Sporttraining's Review Sourced from Google
Working with 203 Media Group over the past year has been an outstanding experience. Their team is attentive, knowledgeable, and incredibly creative. They’ve truly brought our programs to life in ways that have elevated our brand and reach.
What stands out most is their commitment—providing responsive, around-the-clock service and consistently delivering exactly what we need, when we need it.
I highly recommend 203 Media Group to anyone looking to take their marketing to the next level.
kevin hickey
Review from Google
5.0★
kevin hickey's Review Sourced from Google
I've been working with John and the team at 203 Media Group for over 15 years, and they've consistently helped my clients in the liquor industry with all their marketing needs. From web development and SEO to Google My Business management, graphics, and everything in between – they've been instrumental in driving success for our clients. Their expertise and dedication to helping businesses grow are unmatched. If you're in need of reliable and results-driven marketing, I highly recommend 203MG
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We are three proven tech entrepreneurs with 25 years of industry experience and a never die attitude, bringing the most cutting-edge and high-performing Marketing, CRM, and Sales strategies to the Window Film Industry...
Location
Sarasota, Florida
Number of Employees
Under 49
Portfolios Count
3 Projects Listed
Rewired Technologies Services
Advertising
PPC
CRO
Media Buying
CRM Consulting
Digital Marketing
Social Media Marketing
Web Development
SEO
AEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Green Valley Window Tint
Sun Solutions Tinting
Dynamic Tint and Paint Protection
Data sourced from the agency's DesignRush profile
Rewired Technologies Reviews & Testimonials
Anne Wright
Review from Google
5.0★
Anne Wright's Review Sourced from Google
Working with the team at Rewired Technology has been an outstanding experience. Every member of their team is knowledgeable, responsive, and genuinely invested in the success of our business.
In just over a month, we've already seen an increase in our automotive window tint business, but the biggest impact has been in our residential division. Not only has the volume of leads increased, but they have been high-quality leads resulting in significant residential projects.
If you're looking for a marketing partner that delivers real results, not just promises—I highly recommend Rewired Technology. We look forward to continuing our partnership!
Mitchell
Review from Google
5.0★
Mitchell's Review Sourced from Google
I own commercial and residential window tinting business and I knew I needed to be running Facebook and Instagram ads… but I had no idea what I was doing. I needed someone who could take it off my plate and actually produce leads. not just burn through ad spend.
Rewired figured out this market fast. They set up geo-targeted campaigns by city, dialed in the creative, helped me script videos, and optimized over time with analytics. Nick and Eric and team are always responsive and proactive… even built a custom reporting dashboard mid-engagement when I asked for more visibility.
What stood out most: they turn away competing businesses in the same space so they can focus on you. They passed on other window tint companies in my area to keep working with me.
If you’re a local service business that wants a team that actually knows your industry and will protect your territory, Rewired is the real deal.
Tyler R
Review from Google
5.0★
Tyler R's Review Sourced from Google
The team at Rewired has been great to work with from start to finish. They’re knowledgeable, easy to work with, and truly understand the industry. If you’re looking to take the next step in growing your business and have been on the fence like I was, I’d definitely recommend reaching out to the guys at Rewired. You won’t be disappointed.
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The Snow Media is a digital marketing agency that helps growth-focused companies turn ad spend into predictable revenue. We combine paid media and AI automations into systems that scale. We work across e-commerce, home service, SaaS, business consulting, manufacturing, running everything from Google Ads...
Location
Miami, Florida
Number of Employees
Under 49
The Snow Media Services
eCommerce
Advertising
Digital Marketing
CRO
Media Buying
PPC
Web Design
UI/UX Design
Web Development
eCommerce Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Digital marketing agency in Kennesaw, GA, serving clients in the USA. We offer web design, SEO, GEO, AEO, local SEO, PPC advertising, content marketing, and related services. Our competitive advantage is over 45 years sales and marketing experience (25+ years digital). No foreign outsourcing...
Location
Kennesaw, Georgia
Number of Employees
Under 49
Average Hourly Rate
$225/hr
Minimal Budget
$1,000 - $10,000
E-Platform Marketing Services
Digital Marketing
Web Design
SEO
AEO
CRO
Content Marketing
PPC
WordPress Website Design
Branding
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Floor & Decor
Nueterra Holdings
CKS Packaging
RF System Labs
Huper Optik
Formetco
Arcadia Equipment
Findlay Roofing
Wiretech LTD
Cobb County School District
Data sourced from the agency's DesignRush profile
E-Platform Marketing Reviews & Testimonials
DeKisha Anderson
Review from Google
5.0★
DeKisha Anderson's Review Sourced from Google
Great Customer Service - just had a great one on one with Mr. J. Hobson of E-Platform Marketing. Website needed much attention and updates and he has been most helpful and patient. Product knowledge made it so doable and very easy to work with in getting things up to par. Very willing to get real results to keep things running smoothly. Patience is key in this industry and thank you for it! I highly recommend.
Sheree R.
Review from Google
5.0★
Sheree R.'s Review Sourced from Google
My husband and I have used EPlatform Marketing for many years. He's the best in the business and would highly recommend his services to anyone.
Alex Gunter
Review from Google
5.0★
Alex Gunter's Review Sourced from Google
E-Platform marketing is the best company out there when it comes to website design, SEO, & website management. We have been a customer for many years & our contact, Jim, is always so helpful. The response times are fast, the attention to detail is shown, & they are genuinely good people to work with. We will be a customer for many years so I wanted Google to see how pleased we are with their service!
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Notorious Creative Agency builds client acquisition systems. Paid ads on Meta and Google, conversion-focused landing pages, a fully configured CRM, automated nurture and retargeting, and AI appointment setting that contacts every lead in under five minutes, 24/7 assembled into one owned pipeline...
Location
Bushkill, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
Notorious Creative Services
Advertising
Social Media Marketing
Media Buying
PPC
CRO
CRM Consulting
Business Consulting
Content Marketing
Reputation Management
UI/UX Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Intentional Marketing is an expert in assisting firms to realize their marketing objectives. Our experienced team has the knowledge, resources, and experience to develop a complete approach that will maximize your reach and influence. Our offerings include of content marketing, digital marketing, SEO, and...
Location
Scottsdale, Arizona
Number of Employees
Under 49
Average Hourly Rate
$125/hr
Minimal Budget
$1,000 - $10,000
Intentional Marketing Services
Digital Strategy
Digital Marketing
Content Marketing
Public Relations
Reputation Management
Branding
UI/UX Design
CRO
Email Marketing
Event Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Most agencies will happily slap a WordPress theme on your business and call it a website. We don't. Peak Web Innovations builds every site by hand, in real code, by humans who actually know what they're doing. That means faster pages, fewer plugins to break at 2am, and no "we'll need to upgrade your theme...
Location
Washington, Utah
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$1,000 - $10,000
Portfolios Count
1 Project Listed
Peak Web Innovations Services
Web Design
Web Development
eCommerce Development
Digital Marketing
SEO
Email Marketing
Digital Services
UI/UX Design
Digital Strategy
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Southwest Symphony
John M Simmons
Utah Moving Box Rental
Happy Like Coach Jack
Viking in the Kitchen
Rowley Boys Towing
FnH Outfitters
Bass Clef Cello
Maverick Airconditioning
Disposition with Diginity
Data sourced from the agency's DesignRush profile
Peak Web Innovations Reviews & Testimonials
Peter Romney
Review from Google
5.0★
Peter Romney's Review Sourced from Google
Nate makes a great effort to be sure that his customers get the content and functionality that they need.
Jeremy Cluff
Review from Google
5.0★
Jeremy Cluff's Review Sourced from Google
Peak Web Innovations does amazing work. My website is both beautiful and functional. Peak is very responsive and has been super helpful.
Kale Hatch
Review from Google
5.0★
Kale Hatch's Review Sourced from Google
I have been using peak web innovations for my website needs for a while now. Very happy with them.
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Emerald helps small businesses show up clearly across Google, AI search, social media, email, paid ads, websites, and reviews, so customers can find you, trust you, and choose you with confidence. We connect your marketing channels into one strategic visibility system, with clearer messaging, stronger...
Location
Columbus, Ohio
Number of Employees
Under 49
Average Hourly Rate
$120/hr
Minimal Budget
$1,000 - $10,000
Emerald Creative Content Services
AEO
SEO
Web Design
Web Development
Social Media Marketing
Email Marketing
Digital Marketing
Digital Strategy
Video Marketing
Creative Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Colorfully Enthused
The Awesome Company
Elite Analytical Solutions
Kindred Strategy
Lead The Way
Leigh Osborne Realty Group
Lauren Bandman Voiceover
Hardstop Records
Deck Masters
Optimum Technology Inc
Data sourced from the agency's DesignRush profile
Emerald Creative Content Reviews & Testimonials
Matt Boily
Review from Google
5.0★
Matt Boily's Review Sourced from Google
Emerald has been a great partner for our business. Their team is professional, responsive, and easy to work with throughout the entire relationship.
They have helped significantly improve our SEO, organic search visibility, Google Business Profile performance, and overall online presence. Communication is always strong, and they consistently work with us to adapt strategies as our business evolves.
We appreciate everything the Emerald team does for our business and would absolutely recommend them to companies looking for a knowledgeable and dedicated marketing partner.
Epicurean Properties
Review from Google
5.0★
Epicurean Properties's Review Sourced from Google
A wonderful experience! We have really enjoyed working with the team at Emerald Creative Content. We were impressed from the beginning by their efforts to understand our brand and our goals. They're organized and responsive, and the content they produce is of high quality. I'd recommend Emerald to any business that's looking for a social media marketing agency in Columbus Ohio.
Movement Haven
Review from Google
5.0★
Movement Haven's Review Sourced from Google
Working with Amanda and the team at Emerald Creative has been an outstanding experience. Their expertise and deep understanding of creative strategy shine through in every interaction. What sets them apart is their educational insight; they not only deliver high-quality work but also help us understand the reasoning and strategy behind their recommendations. They took the time to really learn our business and tailored their approach to meet our specific needs, resulting in solutions that feel both thoughtful and impactful. I highly recommend them to any business looking for creative partners who truly listen, educate, and deliver results.
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San Diego Marketing & SEO is a full-service digital marketing agency specializing in search engine optimization, web design and development, PPC management, social media marketing, content marketing, email marketing, reputation management, and online presence analysis...
Location
San Diego, California
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$1,000 - $10,000
San Diego Marketing & SEO Services
Digital Marketing
AEO
SEO
Advertising
Branding
PPC
Social Media Marketing
Media Buying
Web Development
Event Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Local Lead Growth is a results-driven digital marketing agency helping local businesses generate more leads through SEO, Google Ads, AI automation, web design, and conversion-focused marketing...
Location
North Attleborough, Massachusetts
Number of Employees
Under 49
Average Hourly Rate
$99/hr
Minimal Budget
$1,000 - $10,000
Local Lead Growth Services
Digital Marketing
Advertising
Social Media Marketing
PPC
SEO
Video Production
CRO
AI Development
Web Design
Media Buying
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Bruin Corporation
Bridges Bros Movher
Empire Beauty School
Heavy Construction Academy
Contant Law, P.C.
New England Truck Solutions
Lydon Law
Target Air Systems
Anchor Financials
PipeTime Plumbing & Heating Inc.
Data sourced from the agency's DesignRush profile
Local Lead Growth Reviews & Testimonials
Sabrina Jones
Review from Google
5.0★
Sabrina Jones's Review Sourced from Google
Rich and his team at Local Lead Growth are genuinely dedicated to learning your industry and bringing you to the top of the search page, the first AI answer, or whatever it is in the current age to get your business seen and get more leads. Regular weekly and monthly reports are provided, with detailed explanations for everything, and adjustments made when we're seeing success in one area over another. A pleasure to work with and I highly recommend them to anyone who's looking for a personal and productive relationship with a marketing agency that doesn't feel like a marketing agency.
Jess Nichols
Review from Google
5.0★
Jess Nichols's Review Sourced from Google
I cannot say enough great things about Rich and his team at Local Lead Growth! Been working with them for several years. They are professional, knowledgeable, detail oriented and super responsive whenever we have questions and they always provide the best recommendations to keep us ahead of the game and competitive in our market. Highly recommend them!!
Michele Deeb
Review from Google
5.0★
Michele Deeb's Review Sourced from Google
I highly recommend Local Lead Growth. Matt is very approachable, extremely informative and knows his job well! So far we happy with the progress of his campaign and he has delivered results as promised
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A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
Cost per click (CPC): Average amount you pay for every click.
Click-through rate (CTR): The percentage of people who clicked your ad.
Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
Conversion rate: The percentage of visitors who convert after clicking your PPC links.
The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
Have you worked with businesses in my niche? Can you share case studies and references?
What results have you achieved for businesses like mine?
Have you advised against using PPC for a business? If so, why?
What is your approach to PPC management?
How do you conduct keyword research?
How does your PPC optimization process and strategy look?
Company Services and Processes
Do you create the entire PPC campaign? Or do you just manage it?
What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
What is your strategy for collecting first-party data?
Do you do account setup or continuous account management?
What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
What are the benefits of PPC for my B2B company?
What is the best-paid advertising strategy for my B2B company?
How will you integrate your campaigns with my overall marketing and sales strategies?
How will your PPC strategies impact my business goals?
Who will be on my team? What are their credentials and expertise?
Who owns the PPC account?
How do you measure my success? What are your key metrics for success?
When can I expect to get results?
What factors determine my PPC costs? Please send a breakdown.
Proposals