Overit

Our company started just like yours: With a dream. With risk. With inspiration. With a vision.

435 New Scotland Ave, Albany, New York 12208, United States

https://overit.com

Overit Overview

Year Founded: 1993

Employees: Under 49

Minimal Budget: $10,000 - $25,000

Average Hourly Rate: $175/hr

Marketing works harder when everything works together. That belief has shaped Overit since 1993. We align marketing to your real business goals, then bring strategy, creative, media and tech together to achieve them.

No rinse and repeat. No disconnected channels. No marketing for marketing's sake.

Our integrated team spans brand strategy, creative, paid media, SEO, GEO, content, social, websites and UX, analytics, marketing automation, video, animation, and audio production. Strategists work with creatives. Search and media intelligence shape content. Designers collaborate with developers. Data informs decisions. Tech connects the customer journey.

Much of it happens under one roof, including our own pro production studios, at a groovy, renovated church in Albany, NY.

We have especially deep experience in:

Healthcare & health tech
Financial services
Higher education
Home services & multi-location businesses
Travel, tourism & destinations
Public sector & transportation
B2B & complex sales

Our work includes engagements with Procter & Gamble, Experian, GEICO, Mercedes, Marvel, HBO, Amazon Studios and Apple TV, alongside healthcare systems, financial institutions, universities, public agencies and ambitious growth brands.

We make exquisite things. We embrace new technology. We measure what matters. And we build marketing designed to move the business.

So, get in touch... and get Overit.

Overit Services

Industries

Hospitality
Construction
Finance
Higher Education
Health Care
Home Services
Travel
Real Estate
Software & IT Services
Government

Client Types

Startups
Small Businesses
Medium Businesses
Enterprise / Corporate

Audio Production Expertise

Audio Engineering
Audio Post-Production
Mixing & Mastering
Music Production
Online Audio Mastering
Podcast Production
Sound Design
Studio Recording

Branding Expertise

B2B Branding
Brand Design
Brand Messaging
Brand Positioning
Brand Strategy
Naming
Product Marketing

CMS Platforms

Contentful
Drupal
Headless CMS
Sitefinity
WordPress

Creative Expertise

Creative Copywriting
Creative Strategy
Editing
Film Production
Illustration
Photography
Voiceover

Custom Frameworks

CodeIgniter
Laravel
Next.js
Node.js
Property Management Web Development
React.JS
Symfony
VueJS

Digital Marketing Expertise

AI Digital Services
Digital Advertising
Digital Media
Growth Marketing
Lead Generation
Marketing Strategy
Martech
SEM

Mobile App Expertise

Application Modernization
B2B Apps
B2C Apps
Cross-Platform

Mobile App Technology

HTML5
React Native

PPC Expertise

B2B PPC
Display Advertising
Facebook Advertising
Google Ads
Instagram Ads
LinkedIn Ads
YouTube

SEO Expertise

B2B SEO
Generative Engine Optimization
Link Building
Local Optimization
On-Page Optimization
SEO Consulting
Technical SEO
YouTube SEO

Site Builders

Framer Website Builder
Squarespace
Wix Web Design

Social Media Expertise

B2B Social Media Marketing
Facebook
Instagram
LinkedIn
Social Media Consulting

UI/UX Expertise

Interactive Design
UX Audit
UX Research
UX Strategy
User Research

Video Production Expertise

Commercial
Green Screen Animation
Motion Graphics
Social Media Videos
Storyboarding
Video Directing
Educational Videos
Video Filming

Web Design Expertise

Adaptive
B2B
Landing Page Design
Mobile First
Responsive
Web App
Website Redesign
eCommerce

Overit Clients

Ellis Medicine

Albany Med Health System

Frederick Health

NYCM

State University of New York

University of New England

Apple TV

HBO

Disney

Marvel

Experian

GE Aerospace

Geico

Nozzle Nolen

Meerkat Pest Control

Bennett Contracting

Trojan Energy Systems

Summit Senior Living

Dean & Deluca

The Inn of the Five Graces

Overit Reviews

Reviews from Google Maps are available on this profile.

Had an Interview here and the old wrinkly man who interviewed me was extremely rude and passive aggressive. The best time that came out of the interview was that I did not get this job, if I had I would have 10000% quit because of the hostile and aggressive environment. do not use this company unless you enjoy talking to rude old people. "

Rebecca Larry's Review Sourced from Google

Tried to get one of my Pakistani artists studio time here but they are super selective about who they work with. We offered to do promo and pay for a few hours each week instead of booking their usual five hour minimum but extreme rules for a studio. "

Krish Narsinghani's Review Sourced from Google

I've done a few acting projects for Over It Media. Great acting company. :-) ;-) "

Georgie Carter's Review Sourced from Google

A few problems but I'm OVERIT. Great studio with high tech equipment. These guys are legit. "

Christoff Offermann's Review Sourced from Google

I did some voice recording this week at Over it. They are very cordial and helpful. "

Lisa Jiardini's Review Sourced from Google

Show more reviews

Overit Team Bios

Dan Dinsmore

Founder & CEO

Dan Dinsmore is the founder and CEO of Overit, a nationally recognized agency. With 30+ years of experience, he leads innovative, award-winning campaigns at the intersection of marketing, media, and techguiding strategy, storytelling, and creative that moves audiences.

Sean Fitzpatrick

Chief Marketing Officer

Sean Fitzpatrick is CMO at Overit, blending strategy, storytelling, and creative impact. With decades of cross-sector experience, he leads brand transformation and thought leadership with heart, humor, and claritymaking bold ideas resonate and drive results.

Michelle Toch Dinsmore

Partner

Michelle Toch Dinsmore is a brand strategist and Overit Partner who helps brands find their voice and stand for something bold. Known for blending creativity, strategy, and AI insight, she empowers organizations to be braver, more human, and more impactful in a noisy world.

Chris Powers

Director of Tecnhology

Chris Powers is Overits tech lead, shaping digital strategy through smart, scalable solutions. With deep roots in product development and software architecture, he bridges innovation and executionguiding AI integration thats practical, ethical, and creatively driven.

Ryan Kilgallon

Director of Digital Marketing

Ryan Kilgallon is Overits Director of Digital, leading data-driven campaigns that perform. Specializing in lead gen and healthcare, hes all about strategy, precision, and accountabilityturning insights into action and making sure every digital dollar works hard and smart.

Vincent Toscano

Senior Digital Project Manager

Vincent Toscano is Overits Senior Digital Project Manager, bringing 24+ years of experience across design, tech, and interactive media. With Emmy-winning work and global clients like Apple and Netflix, he leads complex digital projects that blend innovation, artistry, and flawless execution.

Toby Dawes

Senior Developer

Toby Dawes is a seasoned web developer whos been building secure, high-performing digital experiences since 1996. A WordPress and backend expert, he brings deep technical skill, thoughtful precision, and a passion for clean, scalable code to every project he touches.

Devin Dinsmore

Director of Strategy

Devin Dinsmore is a content strategist with a lifelong love of storytellingfrom punk rock to classic lit to comics. At Overit, he helps brands find their voice, shape their narrative, and connect with real people through strategy thats smart, honest, and human at its core.

Richard Skiermont

VP of Creative

Richard is a seasoned creative director with 37+ years of experience leading brand and campaign design. At Overit, he guides visual strategy across platformsbringing clarity, consistency, and creative excellence to every project he touches.