The top-performing PPC management agencies in Minnesota can help you generate high-quality leads via effective paid ads. Select your agency partner based on past projects, former clients, results, reviews, expertise, size and more. Use our practical filters for an easy search.

United States × Minnesota ×
  • SmartSites

    Verified Verified by the DesignRush team for authenticity and credibility. AI Leader Recognized for strong visibility across AI-powered search and answer engines.

    Think Web. Think Smart. Partner With the #1 Rated Digital Marketing Agency.

    SmartSites is a pay-per-click agency running Google, Meta, Microsoft, Amazon, and LinkedIn ad campaigns for local, national, and e-commerce businesses. A Google Premier Partner with 600+ five-star client reviews and over $100M in client revenue generated. Rated the number one digital agency by US News...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Social Media Marketing
    • Email Marketing
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    100 - 249
    Average Hourly Rate
    $100/hr
    Portfolios Count
    4 Projects Listed

    SmartSites Services

    • Digital Marketing
    • SEO
    • PPC
    • Social Media Marketing
    • Email Marketing
    • Web Design
    • Web Development
    • Advertising
    • eCommerce
    • Digital Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • A&A Thermal Spray
    • AGA Truck Parts
    • Agape Health and Wellness
    • Agile Data Sites
    Data sourced from the agency's DesignRush profile

    SmartSites Reviews & Testimonials

    • Paloma Anguiano
      Paloma Anguiano Content Manager at JP Pierre, LLC.
      5.0

      Digital Services Review from Paloma Anguiano

      Overall I feel very confident working with Patrizia and Darius from Smart Site, they have given us clear explanations and accompanied us throughout the process for the growth of the brand. The attention to us is very fast and they advise us in an adequate way.

    • Brianna Porter
      Brianna Porter Chief Operating Officer at The Ryan Law Group
      5.0

      Digital Services Review from Brianna Porter

      SmartSites impressed me from day one. They are knowledgable, kind, and most importantly keep things simple and streamlined so that even an SEO-newb like me can understand. Tiffany and Luna are my main points of contact and they are especially great! I would recommend to anyone looking for an agency to really take their website and digital presence to the next level.

    • Jim Curry
      Jim Curry Owner at Royale Coffee Co.
      5.0

      PPC Review from Jim Curry

      At first, a survey was conducted to gather company background, product information, target markets, etc. Next, accounts were established on various Google Business platforms, social media, etc. Then SmartSites created the ads and campaigns, and we were off and running in just a few weeks.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Promoting Your Company With Marketing Services

    ReVerb is an American digital agency providing a full cycle of marketing services for IT companies, hi-tech startups, ICO projects, and industrial enterprises. Our services include but are not limited to content marketing, ICO promotion, SMM, SEO, public speaking, startup branding, and design...

    Top Services:

    • SEO
    • Content Marketing
    • Digital Marketing
    • Web Design
    • Social Media Marketing
    • Show more
    Location
    Dodge Center, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    18 Projects Listed

    ReVerb Services

    • SEO
    • Content Marketing
    • Digital Marketing
    • Web Design
    • Social Media Marketing
    • Branding
    • PPC
    • Public Relations
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Readdle
    • BitRewards
    • PublBox
    • JetRuby
    • Innovecs
    • ServReality
    • OSA DC
    • EggsTV
    • OWOX
    • Lalafo
    Data sourced from the agency's DesignRush profile

    ReVerb Reviews & Testimonials

    • Karol Połubiński
      Karol Połubiński Ceo at Hilvec
      4.8

      SEO Review from Karol Połubiński

      We are very satisfied with our collaboration with Reverb regarding the visibility of our website in Google search results. The company developed and implemented a comprehensive link-building plan for our site. They also assisted us in creating a strategy for writing blog articles. The team consists of professional and experienced specialists who delivered excellent results.

    • Valentina Simonenko
      Valentina Simonenko Project Manager at ACoS.Pro
      5.0

      Content Marketing Review from Valentina Simonenko

      ReVerb Agency and David Roberts [are] very responsive and efficient. David makes an effort to understand the project and deliver accordingly. He's great with communication and in-depth goes above and beyond the call of duty. Thank you for your speedy and excellent work! (Verified with email)

    • Sergey Solovyov
      Sergey Solovyov Head of Marketing at 2Birds
      5.0

      Content Marketing Review from Sergey Solovyov

      I've been working with ReVerb Agency and David Roberts for several years now on a variety of projects. He and his team deliver great results with a good attitude and [a] terrific sense of humor. Highly recommend! (Verified via email)

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Shaping Brands Online.

    MJK Digital (MJK) is an established full-service digital agency based in Minneapolis, Minnesota. Since 2013, we have garnered recognition for our outstanding work in assisting mid-size and Fortune 1000 businesses in effectively promoting their products and services online. Our expertise in digital marketing...

    Top Services:

    • Web Design
    • WordPress Website Design
    • eCommerce Development
    • PPC
    • SEO
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Portfolios Count
    4 Projects Listed

    MJK Digital Services

    • Web Design
    • WordPress Website Design
    • eCommerce Development
    • PPC
    • SEO
    • Content Marketing
    • eCommerce
    • Branding
    • Digital Services
    • Logo Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • 3M
    • Best Buy
    • General Mills
    • Jack Link's
    • Mayo Clinic
    • Target
    • University of Minnesota
    • Ecolab
    • Polaris
    • Toro
    Data sourced from the agency's DesignRush profile

    MJK Digital Reviews & Testimonials

    • Ross A.
      Ross A. SVP, Director of Electronic Banking at TCF Bank
      5.0

      Web Development Review from Ross A.

      The service I received both directly from Mike and his team completely met my expectations. There were several occasions that the team went above and beyond “typical” customer service which I believe reflects the core values of his organization.

    • Ben M.
      Ben M. Marketing Manager at TRIA Orthopaedic
      5.0

      Web Design Review from Ben M.

      We turned to MJ Kretsinger to help us create two new television commercials for TRIA Orthopaedic Center. Mike and his team brought an intelligent and strategic approach to the whole project. They began by conducting key stakeholder and customer interviews to help us focus and prioritize our key messages. We then asked MJ Kretsinger to create two sports related commercials that leveraged our tagline, “For the athlete in all of us, there’s TRIA”. Since we air a significant number of our commercials during Minnesota State high school tournaments in the spring of each year, we asked MJ Kretsinger to produce one commercial that was humorous and one that was a bit more conservative. MJ Kretsinger presented a wide variety of funny and very creative sports related concepts to our team – which made it very difficult to decide on just one. His team then worked with a local production company to professionally produce the commercials. The spots were produced at a very high quality and turned out fantastic! We continue to hear very positive feedback from TRIA patients and employees alike. I am very pleased with the job Mike and his team did for us and I highly recommend his agency for any future projects you might have.

    • Nick P.
      Nick P. Sr. Director Ecommerce Sales & Digital Marketing at Schwan's
      5.0

      Web Design Review from Nick P.

      Mike Kretsinger and his agencies have provided innovative approaches to complex usability/design problems on a critical program for my team, which resulted in outstanding results! Mike’s strategic approach to his client’s opportunities, and his ability to bring it to life quickly, in scope and on-time was a huge strategic advantage. Our engagement with Mike and his team was exciting, fun and painless. I have no hesitation in recommending Mike and his agency for your organizations efforts.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Better. Smarter. Faster. Marketing Tools That Help You Grow!

    At Faster Solutions, we believe in the power of storytelling to elevate your marketing from mere recognition to the unforgettable...

    Top Services:

    • PPC
    Location
    Duluth, Minnesota
    Number of Employees
    Under 49

    Faster Solutions Services

    • PPC
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • North Shore Scenic Railroad
    • Inspection Protection
    • Deerwood Bank
    • Duluth Playhouse
    Data sourced from the agency's DesignRush profile
  • More attention, more strategy, more results.

    Digital marketing and PR for businesses that want more. Paid ads, social media, influencer marketing, SEO / GEO, PR, and overall marketing strategy back by over 40 years in the industry...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Social Media Marketing
    • Digital Strategy
    • Show more
    Location
    Minnetonka, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed

    Thrive Marketing Consultants Services

    • Digital Marketing
    • SEO
    • PPC
    • Social Media Marketing
    • Digital Strategy
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Qcells
    • Playgrounds Etc
    • PureWine
    • Bangle & Babe
    • NMCCH
    • Sockwell
    • Riptie
    Data sourced from the agency's DesignRush profile
  • An award-winning digital strategy agency

    Nighthawk Marketing is an award-winning web design company and woman-owned small business (WOSB) with offices in the Twin Cities and Washington DC. Founded in 2001, our agency focuses on developing and executing digital strategies across channels, including government marketing...

    Top Services:

    • Digital Marketing
    • Web Design
    • UI/UX Design
    • SEO
    • PPC
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed

    Nighthawk Marketing Services

    • Digital Marketing
    • Web Design
    • UI/UX Design
    • SEO
    • PPC
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • ResDAC
    • Flex Monitoring Organization
    • MN Department of Agriculture
    • MN Board of Water & Soil Resources
    • MN Department of Health
    • MN Office of the State Auditor
    • MN State Retirement System
    • CaringBridge
    • Minneapolis Heart Institute Foundation
    • USDA Natural Resources Conservation Service
    Data sourced from the agency's DesignRush profile
  • A Minneapolis-based Full Service Online Marketing Agency

    Whether you are a small business owner attempting to define who and how to market your services, or an established brand attempting to polish your current strategy, we can help. The face of marketing has changed and is changing every day...

    Top Services:

    • PPC
    • Digital Marketing
    • SEO
    • Reputation Management
    • Public Relations
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000

    Eland Consulting Services

    • PPC
    • Digital Marketing
    • SEO
    • Reputation Management
    • Public Relations
    • Web Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Grit & Soul
    • Pitch & Rudder
    • Guntology
    Data sourced from the agency's DesignRush profile

    Eland Consulting Reviews & Testimonials

    • Don Passenger
      Don Passenger Review from Google
      5.0

      Don Passenger's Review Sourced from Google

      I have been with Eland since 2019 and he always is responsive, provides great service and value. You will do yourself a favor using him and his organization. Do not believe those one stars! He is a rock star. I have 25 domains with him.

    • Hayley Kirchoff
      Hayley Kirchoff Review from Google
      5.0

      Hayley Kirchoff's Review Sourced from Google

      I cannot recommend Jason and his team with Eland Consulting enough. Jason is exceptionally knowledgeable about not only SEO but also best practices when it comes to increasing SEO for healthcare professionals (like therapists, counselors, psychologists, etc.) Jason is creative, responsive, and cares about his clients. If you are looking for SEO expertise, look no further!

    • Elizabeth Brokamp
      Elizabeth Brokamp Review from Google
      5.0

      Elizabeth Brokamp's Review Sourced from Google

      I first became aware of Jason’s services when he offered help to a therapist who had been scammed by another web design service. His thoughtful response made me look up his company and I saw that, not only was he a compassionate person, he had design chops and knowledge of the mental health field/hipaa. I engaged his services and am really pleased with the site he created for me. He was patient during all of the back and forth, willing to give his time and talents to getting the site exactly how I wanted it. I highly recommend.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Tame the digital landscape

    Nativ3 is a full service web development and digital marketing agency. If it exists on a screen, we're experts at it. We are a Minneapolis-Based Digital Marketing firm, assisting business clients worldwide with their digital products, problems, and processes. We live, work, play, and breathe in a landscape...

    Top Services:

    • PPC
    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Web Development
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $225/hr
    Minimal Budget
    $1,000 - $10,000

    Nativ3 Services

    • PPC
    • Social Media Marketing
    • Digital Marketing
    • SEO
    • Web Development
    • Web Design
    • Mobile App Development
    • Digital Services
    • eCommerce Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • SunTree Snack Foods
    • MyEsthi
    • Northcentral University
    • City of Minneapolis
    • Verrica Pharmaceuticals
    • Ronald McDonald House
    • Elux Marine
    • Step One Foods
    • Quintillion
    • Fieldsheer
    Data sourced from the agency's DesignRush profile

    Nativ3 Reviews & Testimonials

    • John Gerber
      John Gerber Review from Google
      5.0

      John Gerber's Review Sourced from Google

      Nativ3 partnered with me to work with a large snack food company out of Scottsdale AZ and came through on time with great advice, support and ideation, and the finished product was beyond expectations and under budget. Client and myself were impressed and pleased and would recommend to anyone in need of both tech and creative help!

    • Darin Lund
      Darin Lund Review from Google
      5.0

      Darin Lund's Review Sourced from Google

      A great team to work with and a great final product! The Nativ3 team helped our small church design and launch a website that has significantly improved our ministry! Along the way their team was very responsive to our questions and always very professional. I would recommend Nativ3 to anyone looking for help with websites, digital solutions and technological marketing!

    • Dustin Davis
      Dustin Davis Review from Google
      5.0

      Dustin Davis's Review Sourced from Google

      I worked with Jon and his team at Nativ3 on a project to design a scheduling website for our volunteer program at Ronald McDonald House Charities of Greater Washington DC. Jon was professional and collaborative throughout the entire process. I couldn't be happier with the end result. It has already made a huge impact on our ability to meet the needs of volunteers as well as the families we serve.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Digital Marketing for B2B Tech Companies

    We help small to midsized B2B technology companies grow leads, increase brand awareness, and expand their online visibility through digital marketing services including content strategy and development; SEO; PPC advertising programs; social media strategy and execution; and influencer marketing. Webbiquity...

    Top Services:

    • Content Marketing
    • PPC
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Mounds View, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    Under $1,000

    Webbiquity LLC Services

    • Content Marketing
    • PPC
    • Digital Marketing
    • SEO
    • Social Media Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • ToolsGroup
    • Kinetic Data
    • Arcserve
    Data sourced from the agency's DesignRush profile
  • A boutique digital agency dedicated to brand centric marketing solutions .

    Social Construct Media & Design's knowledge and experience in digital marketing and creative services, we are able to generate a powerful brand presence for our partners. Website design, social media planning and management, search engine optimization (SEO), paid digital advertising, and analytic research are...

    Top Services:

    • Social Media Marketing
    • Web Design
    • Digital Marketing
    • PPC
    • Show more
    Location
    Victoria, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000

    Social Construct Media & Design Services

    • Social Media Marketing
    • Web Design
    • Digital Marketing
    • PPC
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • American Family Insurance
    • Berkshire Hathaway
    • HomeTown Bank
    • Toys for Tots
    • Brickside Grille & Tap
    • Vandy's Grille
    • GrabbaGreen
    • HSC Business Brokers
    • JZ Productions
    • The BPR Experience
    Data sourced from the agency's DesignRush profile

    Social Construct Media & Design Reviews & Testimonials

    • Cassie Fehlen
      Cassie Fehlen Review from Google
      5.0

      Cassie Fehlen's Review Sourced from Google

      Social Construct easily understood my business and needs, I am so impressed with how naturally they grasped my industry and customers. Kaitlin and Ian came up with phenomenal ideas and also had the follow through. They have deep technical knowledge, strategic ideas, savvy design skills, and more -- quite the package! I experienced return on investment in the first month of working with them.

    • Ryan Lindquist
      Ryan Lindquist Review from Google
      5.0

      Ryan Lindquist's Review Sourced from Google

      Social Construct is an awesomely capable and creative duo! From the simplicities of prompt communication throughout the entire event to the dynamically creative angle one needs to boost their marketing needs. The team did exactly that! Highly recommend!

    • Beth Petersen Randall
      Beth Petersen Randall Review from Google
      5.0

      Beth Petersen Randall's Review Sourced from Google

      Ian & Kaitlyn are great to work with, creative and ninjas with the analytics. We love working with them!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Helping small local businesses grow by optimizing their digital marketing efforts!

    My Digital Agents provide digital marketing solutions for small local businesses to connect with customers and compel them to call or visit their location. Includes time-saving online software applications for boosting online search visibility and reaching more customers by managing online reputation, local...

    Top Services:

    • SEO
    • Content Marketing
    • PPC
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Eden Prairie, Minnesota
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000

    My Digital Agents Services

    • SEO
    • Content Marketing
    • PPC
    • Digital Marketing
    • Social Media Marketing
    • eCommerce Development
    • Web Design
    • Web Development
    • Reputation Management
    • Public Relations
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Restaurants
    • Hotels
    • Home Services
    Data sourced from the agency's DesignRush profile

    My Digital Agents Reviews & Testimonials

    • Robert Reynolds
      Robert Reynolds Review from Google
      5.0

      Robert Reynolds's Review Sourced from Google

      We have had a terrible time getting all the information across the web to sync up and be correct for our business. Since May 2021 our web people have told us they are trying to get it all fixed. David had the entire web synced for us within 2 days. I can not stress enough how knowledgeable and efficient David is. Thank you David for doing everything you said that you could for us. You saved us a lot of time and more importantly money.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Creative Agency for Ambitious Brands

    By harnessing our clients ambition and multiplying their strengths with ours across the strategic, creative and digital realms, Supervox launches, rejuvenates and propels brands forward...

    Top Services:

    • SEO
    • Digital Marketing
    • PPC
    • Social Media Marketing
    • Creative Services
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000

    Supervox Agency Services

    • SEO
    • Digital Marketing
    • PPC
    • Social Media Marketing
    • Creative Services
    • Digital Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • AVI Systems
    • Firebirds Restaurants
    • UnitedHealth Group
    • Bellisio Foods
    • Hallett Financial
    • Rebound Hospitality
    • Parasole Restaurants
    • Professional Systems Network International, Inc.
    • Vaddio
    • Dunn Brothers Coffee
    Data sourced from the agency's DesignRush profile
  • Mobile App Experiences That Inspire

    Qodestar is a digital studio focused on building clean, high-performing mobile apps and digital experiences. We partner with startups, growing businesses, and creative teams to transform ideas into intuitive mobile solutions through thoughtful design and development...

    Top Services:

    • Mobile App Development
    • Product Design
    • UI/UX Design
    • Digital Marketing
    • SEO
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed

    Qodestar Services

    • Mobile App Development
    • Product Design
    • UI/UX Design
    • Digital Marketing
    • SEO
    • PPC
    • Social Media Marketing
    • eCommerce
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • 15 Fifteen Media
    • CareBridge
    • LMI Colorado
    Data sourced from the agency's DesignRush profile
  • Complete digital marketing services for a sliver of the normal up front cost.

    Better Rankings = More Qualified Traffic = More Business. 6-12 months into their partnership with Sweor, each of our clients has earned more first page keyword rankings than the total keywords they ranked for previously...

    Top Services:

    • eCommerce
    • Digital Marketing
    • PPC
    • Content Marketing
    • SEO
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000

    Sweor Services

    • eCommerce
    • Digital Marketing
    • PPC
    • Content Marketing
    • SEO
    • Social Media Marketing
    • Email Marketing
    • eCommerce Development
    • Web Design
    • Web Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Big Thrill Factory
    • WODHopper
    • CenterPutt
    Data sourced from the agency's DesignRush profile
  • Empowering brands through digital transformation!

    A.M.P Digital Media delivers innovative marketing solutions designed to propel businesses into the digital spotlight. With expertise spanning paid search (PPC), SEO, social media, email marketing, affiliate marketing, content creation, eCommerce strategy and development, and website design, we craft bespoke...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • eCommerce Development
    • SEO
    • Email Marketing
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49

    A.M.P Digital Media Services

    • Digital Marketing
    • Social Media Marketing
    • eCommerce Development
    • SEO
    • Email Marketing
    • PPC
    • Content Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Walkee Paws
    • Destination Beauty by Carrie
    • Nicholas Sieben Acupuncture
    • Solstice Sunglasses
    Data sourced from the agency's DesignRush profile
  • Smart Growth. Simple Solutions.

    Marmon & Co. Solutions is Minnesotas go-to digital growth partner. We help small businesses thrive with stunning websites, smart automation, and local-first marketing strategieswithout agency bloat or overpriced fluff...

    Top Services:

    • Social Media Marketing
    • Branding
    • SEO
    • Business Consulting
    • Web Design
    • Show more
    Location
    Champlin, Minnesota
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000

    Marmon & Co. Services

    • Social Media Marketing
    • Branding
    • SEO
    • Business Consulting
    • Web Design
    • PPC
    • Email Marketing
    • eCommerce Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Aaron Carda
    • Aarons Air Quality
    • The Fade Room MN
    • MN Gym Works
    • Northstar Detailing Co.
    • Luxe Therapy Studio
    • BoldBody Fitness
    • FreshEdge Real Estate
    • Maple Grove Chiropractic
    • The Content Vault
    Data sourced from the agency's DesignRush profile

Receive Free Proposals

For your project

1

Specify your budget, timeline and project requirements

2

Our experts curate a list of up to 5 most qualified candidate agencies

3

We connect you with them so you can choose the most suitable partner