AZENCE’s founder, Tricia first bootstrapped the startup in 2011, while serving as Marketing Director in a previous work engagement. AZENCE was incorporated in early October 2011, same week as the passing of Steve Jobs, popularly known for his work with Apple, constantly pushing the envelop in beautifully designed products such as the iPod and iPad. As someone who was much inspired by Steve Job’s philosophy to keep things simple and zen-like, she decided to name the company AZENCE – the ZEN in AZENCE is paying homage to Steve Jobs for bringing ZEN into the workplace, a reminder to always keep things simple, succinct in the solutions AZENCE provides.
