Baud is a branding agency and strategic design consultancy founded in 2006, with offices in Madrid, Barcelona and Pamplona. We help organisations grow through their brand: from diagnosis and business strategy to identity, packaging, retail spaces and digital products.
Our method works in three blocks. Vision: diagnosis, positioning, purpose and roadmap. Creation: brand architecture, naming, verbal identity and visual identity. Experience: packaging, retail and commercial space design, customer experience, websites and ecommerce.
We are a senior, multidisciplinary team of strategists, designers, architects and digital specialists. On space projects we also manage the build, with the client's contractor or with our own network of suppliers.
We work for B2B, B2C and DTC brands in FMCG, wine and spirits, retail, fashion, beauty, healthcare, food and technology. Our clients include Gonzรกlez Byass (Tรญo Pepe), Osborne, Clarel, El Corte Inglรฉs, Carrefour, Bodegas Muga, Sanitas, Unide, Cacao Sampaka and Ultralytics. We work on site and remotely, in Spain and internationally.
Baud has won Gold and Silver at the II AEBRAND Awards (2024) for Clarel, two Laus awards, Pentawards and a Fairplex Los Angeles award. We are members of AEBRAND, the Spanish association of branding companies. Our CEO, Carlos Corral, teaches Brand Management at IE Business School.








