Baud

Growth with a meaning
Calle Sagasta 15, 4ยบ izq., Madrid, 28004, Spain
https://www.baud.es

Baud Overview

Year Founded
2006
Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
Inquire

Baud is a branding agency and strategic design consultancy founded in 2006, with offices in Madrid, Barcelona and Pamplona. We help organisations grow through their brand: from diagnosis and business strategy to identity, packaging, retail spaces and digital products.

Our method works in three blocks. Vision: diagnosis, positioning, purpose and roadmap. Creation: brand architecture, naming, verbal identity and visual identity. Experience: packaging, retail and commercial space design, customer experience, websites and ecommerce.

We are a senior, multidisciplinary team of strategists, designers, architects and digital specialists. On space projects we also manage the build, with the client's contractor or with our own network of suppliers.

We work for B2B, B2C and DTC brands in FMCG, wine and spirits, retail, fashion, beauty, healthcare, food and technology. Our clients include Gonzรกlez Byass (Tรญo Pepe), Osborne, Clarel, El Corte Inglรฉs, Carrefour, Bodegas Muga, Sanitas, Unide, Cacao Sampaka and Ultralytics. We work on site and remotely, in Spain and internationally.

Baud has won Gold and Silver at the II AEBRAND Awards (2024) for Clarel, two Laus awards, Pentawards and a Fairplex Los Angeles award. We are members of AEBRAND, the Spanish association of branding companies. Our CEO, Carlos Corral, teaches Brand Management at IE Business School.

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Baud Portfolio

Baud - Unide: brand strategy and identity for a retail cooperative
Branding
Unide: brand strategy and identity for a retail cooperative
Retail
$20K - $100K
8 Months
2023
Baud - Sanitas: brand audit and strategic and visual refresh
Brand Strategy
Sanitas: brand audit and strategic and visual refresh
Health Care
$20K - $100K
5 Months
2026
Baud - Osborne: brand positioning and corporate identity
Brand Strategy
Osborne: brand positioning and corporate identity
Food and Beverage
$20K - $100K
10 Months
2020
Baud - Clarel: repositioning and retail experience
Branding
Clarel: repositioning and retail experience
Beauty
$100K - $250K
14 Months
2023
Baud - Tรญo Pepe: new pack and brand renewal after 20 years
Package Design
Tรญo Pepe: new pack and brand renewal after 20 years
Food and Beverage
$20K - $100K
8 Months
2026

Industries

  • Food and Beverage
  • Consumer Goods
  • Retail
  • Beauty
  • Health Care
  • Fashion
  • Luxury
  • Restaurants
  • Real Estate
  • Hospitality

Client Types

  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Positioning
  • Brand Strategy
  • Naming
Business Consulting Expertise
Business Consulting Expertise
  • Change Management
  • Strategy Consulting
CMS Platforms
CMS Platforms
  • WordPress
Digital Marketing Expertise
Digital Marketing Expertise
  • B2B
Graphic Design Expertise
Graphic Design Expertise
  • Visual Communication
Web Design Expertise
Web Design Expertise
  • Responsive
  • Website Redesign
  • eCommerce

Baud Clients

Carrefour
Pernod Ricard
Osborne
El Corte Inglรฉs
EULEN
Sanitas

Baud Reviews


Reviews from Google Maps are available on this profile.
Our best experience with an agency. Top-notch professionals. We did a rebranding with them a decade ago, which was a huge success and made a big impact in the industry. It turned out amazing.Now, after a change of ownership, they've brilliantly focused on creating a new brand without losing the essence and history of the site.With all this, we remain loyal to them, and may it continue for a long time! "
Marรญa TC's Review Sourced from Google
Baud is an excellent consultancy for brand positioning and storytelling projects. From the very beginning, they are deeply involved and act as a true partner, guiding you through every step of the process. It's incredibly reassuring to see how they justify each decision and how they work to fine-tune the brand's value and objectives. Thanks to this, they manage to build a clear, coherent, and meaningful strategy. Without a doubt, they are highly recommended if you're looking to take your brand to the next level. "
Maite DQ's Review Sourced from Google
We've been relying on Baud for consulting services at the company where I'm the Ecommerce Manager for years, and the experience has been excellent from start to finish. The results are evident, especially in the strength of our branding and the clarity with which they've shaped our brand.The team's level is impressive. Not only for their knowledge and experience, but also for their sensitivity, sound judgment, and ability to understand what each company needs. Working with them has always been easy, seamless, and incredibly enriching.Furthermore, something I greatly value is their approachability: they are friendly, professional, and very pleasant to work with on a daily basis. They are genuinely committed to projects, and it's clear they enjoy doing their job well. They have been an invaluable support to us for years, and I would recommend them without hesitation. "
Carolina Domine's Review Sourced from Google
Working with Baud has been a transformative experience for our brand. They don't just focus on the visual aspect; their strategic analysis and consulting capabilities are what truly make the difference. They've understood the challenges of our sector and projected an identity with a clear purpose and impeccable consistency. Without a doubt, one of the best branding partners in Madrid for ambitious projects. "
Hugo Rodrรญguez de Prada's Review Sourced from Google
Highly professional! I approached them with my project, and they knew how to give it the corporate image it needed, exceeding even my expectations. Furthermore, they supported me throughout the brand launch process and campaigns. Without a doubt, working with Baud Branding and their team has been my best investment. "
HECTOR MEDINA's Review Sourced from Google

Baud Awards

AEBRAND Gold 2024
AEBRAND Silver 2024
Laus Naming 2020
Pentawards 2018
Fairplex Los Angeles 2022
Laus Packaging 2008