I ran a pool service company for five years, grew it to 300 accounts and 7 trucks, and sold it. Most agencies don't understand how a route business works: the owner is in a backyard when the phone rings, quotes go out from the truck, and the slow season is where companies die. We build pool company marketing and home service marketing around that.
Results: Brilliant Pools in Arizona added 400 new customers last year on our websites, Google Ads, and follow-up automation. We cut their Google Ads cost per lead by 72% and more than doubled landing page conversion on the same budget.
Services for pool, HVAC, plumbing, roofing, landscaping, and pest control companies:
- Home service web design: websites built to book jobs, with click-to-call, online booking, and review proof on every page
- Google Ads management for home services: search campaigns run by someone who has bought them for his own trucks, tracked to booked jobs, not clicks
- Local Services Ads setup and management, including the Google Guaranteed badge
- Local SEO for home service companies: Google Business Profile optimization, map pack rankings, and review generation
- Lead follow-up automation: missed call text back, quote follow-up sequences, and automated Google review requests
- CRM setup for home service businesses: pipelines, two-way texting, and one inbox for every lead
- PoolCRM, our own pool service CRM, for owners who want the automation without an agency retainer
