Silverback Marketing

Marketing That Humans Find And AI Cites
20162 E. Sonoqui Blvd., Queen Creek, Arizona 85142, United States
https://silverbackmarketing.com

Silverback Marketing Overview

Year Founded
2007
Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
$250/hr
Silverback Marketing (silverbackmarketing.com) is a boutique digital marketing agency founded in 2007 in Queen Creek, Arizona. We combine SEO/GEO, paid media, web development, and AI automation into one pipeline-measured growth system for B2B and considered-purchase companies, and we publish the open-source AI Readiness Kit (ai.silverbackmarketing.com).

We specialize in making brands visible in both traditional search and AI-powered answers. Our Generative Engine Optimization (GEO) practice helps companies get found and cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews, backed by our own published research on AI search behavior. The AI Readiness Kit, our free, MIT-licensed framework of 17 machine-readable files, makes any website understandable to AI systems and is in use across our client portfolio.

Every engagement is measured against pipeline, not vanity metrics: we build the strategy, the site, the campaigns, and the automation that connects them, then report on what actually produced revenue. Recent client work includes a medical spa whose AI-search visibility campaign produced measurable citations in Perplexity within seven weeks of relaunch.

Industries

  • AI
  • Consumer Goods
  • Corporate Services
  • Design
  • eCommerce
  • Entertainment
  • Beauty
  • Boutique
  • Fashion
  • Delivery & Takeaway

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate
Application Platforms
Application Platforms
  • Amazon
  • Google App Engine
  • Linux server
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Positioning
  • Brand Strategy
  • Employer Branding
  • Product Marketing
CMS Platforms
CMS Platforms
  • Headless CMS
  • WordPress
Custom Frameworks
Custom Frameworks
  • Angular Development
  • GatsbyJS
  • Next.js
  • Node.js
  • React.JS
  • Ruby on Rails
Custom Languages
Custom Languages
  • AJAX
  • Backend Development
  • Front End Web Development
  • JavaScript Development
  • PHP
  • Python
  • SQL
  • Typescript
Digital Marketing Expertise
Digital Marketing Expertise
  • AI Content Creation
  • AI Digital Services
  • AI Marketing
  • B2B
  • Content Creation
  • Copywriting
  • Dental Answer Engine Optimization
  • Growth Marketing
Low Code Development Expertise
Low Code Development Expertise
  • Bubble
  • Webflow
Mobile App Expertise
Mobile App Expertise
  • App Development Consultants
  • iPhone
No Code Development Expertise
No Code Development Expertise
  • Airtable
PPC Expertise
PPC Expertise
  • B2B PPC
  • Bing
  • Display Advertising
  • Facebook Advertising
  • Google Ads
  • Google Shopping
  • LinkedIn Ads
  • White Label PPC
SEO Expertise
SEO Expertise
  • B2B SEO
  • Generative Engine Optimization
  • Local Optimization
  • On-Page Optimization
  • SEO Consulting
  • SEO for Moving Companies
  • Technical SEO
  • YouTube SEO
Site Builders
Site Builders
  • Bluehost
  • Godaddy
Social Media Expertise
Social Media Expertise
  • AI Social Media Marketing
  • Community Management
  • Facebook
  • Instagram
  • LinkedIn
  • Reddit
  • Social Media Consulting
  • Twitter
UI/UX Expertise
UI/UX Expertise
  • AI UI/UX Design
  • Dashboard Design
  • UX Strategy
Web Design Expertise
Web Design Expertise
  • AI Web Design
  • Adaptive
  • Freelance
  • Landing Page Design
  • Mobile First
  • Responsive
  • Web App
  • Website Redesign
eCommerce Expertise
eCommerce Expertise
  • Headless Commerce
  • Salesforce
  • Shopify
  • WooCommerce
  • eCommerce Consulting

Silverback Marketing Clients

Majesco
Rise 48 Equity
CEA

Silverback Marketing Team Bios

Founder & CEO
Andy Ball
Founder & CEO

Andy Ball founded Silverback Marketing of Queen Creek, Arizona in 2007 and leads the agency as CEO. He aligns business process, marketing strategy, and AI-powered digital execution into one growth system, measured against pipeline rather than vanity metrics.

Senior Vice President
Mike Larchick
Senior Vice President

Senior Vice President at Silverback Marketing, with the agency since its 2007 founding and 25+ years in digital. He leads paid media, analytics, and AI-driven programs across Google, Microsoft, LinkedIn, and Meta, tracing every dollar of spend to pipeline and revenue.

SVP of Technology · Creator of the AI Readiness Kit.
Russ Wittmann
SVP of Technology · Creator of the AI Readiness Kit.

SVP of Technology at Silverback Marketing of Queen Creek, Arizona, has led the agency's technology strategy since 2007. He created the open-source AI Readiness Kit and specializes in GEO, AI Overviews optimization, and technical SEO.

Senior Content Strategist & SEO Specialist
Leanne Rich
Senior Content Strategist & SEO Specialist

Leanne Rich is Senior Content Strategist & SEO Specialist at Silverback Marketing, with 15 years in content strategy and editorial. She developed Presence Engineering, a framework for earning named brand visibility in AI answers, serving ecommerce, real estate, insurtech, and SaaS clients.

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