Founder Bob Engelhart owned and ran a telecom remanufacturing company for 23 years before starting Cobalt in 2016. We know how manufacturers sell, how long their sales cycles run, and why generic marketing rarely works for technical products.
What's included in our monthly program:
- Pillar-based content built around questions buyers are confirmed to be searching for
- Articles written from interviews with your subject-matter experts and reviewed for technical accuracy by an engineer with a PhD in materials science
- Technical SEO and ongoing on-page optimization
- AI visibility tracking and optimization for Google AI Mode, ChatGPT and other assistants
- Conversion improvements and weekly LinkedIn posts
- Monthly calls and quarterly performance reports
Who we work with: sensor makers, metal stampers, plastics processors, spray dryer manufacturers and other industrial equipment companies. For one metal stamping client, page-1 Google rankings on tracked keywords grew from 10 to 199.
How we work: month-to-month engagements with 30 days' notice, and transparent pricing published on our website. Clients review every piece of content before it goes live.
