Dealers United

Digital marketing built exclusively for car dealers by dealers. Every dollar tied back to cars sold.
1680 Fruitville Rd Ste 102, Sarasota, Florida 34236, United States
https://www.dealersunited.com

Dealers United Overview

Year Founded
2010
Employees
50 - 99
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
Inquire
Dealers United is a digital marketing agency built exclusively for car dealers across the US and Canada. Founded in 2010 by Matt Buchanan, Managing Partner of Sarasota Ford, and Jesse Biter, founder of Homenet. We were not a marketing agency that learned the car business. We were a car business that mastered marketing.

We help dealers run omnichannel marketing strategies covering paid social, SEO, SEM, Email, TV, and AI GEO. Paid Social across Meta, TikTok, Pinterest, Snapchat, and Reddit, SEM, SEO, AI GEO for visibility inside ChatGPT and Google AI Overviews, Streaming TV, Email conquest, and InventoryIgnite for VIN-level inventory advertising. Our search and social teams share keyword, creative, and audience data through SearchSync so paid and organic never overlap or leave gaps.

Every campaign is measured and managed through our proprietary platform Dealers get VIN-level spend, influenced sales, and cost per sale in one dashboard, tied to vehicle sales rather than impressions.

Pricing is a flat monthly management fee. No percentage of ad spend, no media markup, no long-term contract. When an agency earns more as a budget grows, its incentive is to grow the budget. Ours is to perform and keep the account. Every client gets a dedicated account manager who knows their store, market, and inventory.

Dealers United is a Meta Business Partner, Google Partner, TikTok Marketing Partner, Pinterest Partner, Reddit Partner, and Snapchat Marketing Partner. First to bring automotive inventory ads to Facebook in 2017, pioneered Tier 3 dealer advertising on TikTok, Pinterest, and Snapchat in 2021, and launched the first dynamic inventory ads for car dealers on Reddit in 2025. Featured in Automotive News, AdWeek, and AdAge.

Industries

  • Automotive

Client Types

  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate
Digital Marketing Expertise
Digital Marketing Expertise
  • B2C
  • Copywriting
  • Digital Advertising
  • Lead Generation
  • Marketing Strategy
  • Performance Marketing
  • SEM
Email Marketing Expertise
Email Marketing Expertise
  • CRM Emailing
  • Cold Email
  • Email Design
Graphic Design Expertise
Graphic Design Expertise
  • Visual Communication
Media Buying Expertise
Media Buying Expertise
  • AI Media Buying
  • Media Planning
  • TV
PPC Expertise
PPC Expertise
  • Display Advertising
  • Facebook Advertising
  • Google Ads
  • Instagram Ads
  • LinkedIn Ads
  • YouTube
SEO Expertise
SEO Expertise
  • Local Optimization
  • Mobile SEO
  • On-Page Optimization
  • SEO Consulting
  • Technical SEO
  • Video SEO
Social Media Expertise
Social Media Expertise
  • Facebook
  • Instagram
  • Pinterest Marketing
  • Reddit
  • Snapchat
  • Social Media Consulting
  • TikTok

Dealers United Clients

Rob Sight Ford
Healey Brothers Automotive
Sarasota Ford
Power Ford
Sanford Honda

Dealers United Reviews


Reviews from Google Maps are available on this profile.
Absolutely terrible!!! Do not waste your time and money!!! Customer service is not even close to being good, accurate, or truthful. If you want to be stuck in a worthless contract that you pay for and get nothing from, then sign up!! I can't stress enough, WHAT A JOKE, DO NOT SIGN UP!!! "
Micah Ehler's Review Sourced from Google
Shout out to Jasmine Smedley for being the best! This company hires the best of the best to help dealers with their digital needs. If you are unhappy with any of your vendors check to see if Dealers United offers that solution! You won't be disappointed. "
Melissa Levi's Review Sourced from Google
Update 5/2024: We added DU's SEO as a product for our dealership in the last 6 months. I've really appreciated the attention to detail with which DU has built out our SEO strategy. It's still pretty early on in the process but we've already seen an uptick in our ranking for relevant dealership keywords that we've historically had trouble with!Dealers United provides some of the best quality Social Media Marketing in the business. We have been with them for over a year and we've consistently seen our paid engagement rates increase due to the content they've created. Their biggest strength is the creativity they use to make our ideas into full fledged campaigns. They also have a knack at making paid ads feel more like content you would engage with naturally. Their team does a great job at introducing new opportunities and platforms to try if you're looking to experiment with markets before your competitors. We especially love all of our interactions with Aleena, Mitch, and Justin - it's always hard to find partnerships with people who you'd WANT to work with and you'll find that in Dealers United. 👍Social Media Manager - Hunt Ford Chrysler "
Ethan Shutt's Review Sourced from Google
We have been with Dealers United for awhile now and this is a great company to work with! Cody and Meg are the two people that I get to work with on a regular basis and they are amazing! They are thorough when we do our monthly performance meetings and they are always quick to help if I ever need anything. I would recommend Dealers United for sure! "
Aaron Martinez's Review Sourced from Google
Great results, Dealers United is by far the best Facebook agency we have work. Their campaigns holistic approach effectiveness is almost immediate . At the end, we all want sold units fully attributed to their work and we do get that, not juts influence or touch points. Our account manager Eric L. is on top of the account performance with an open channel at all times to integrate your over all campaigns into your Facebook strategy. "
Corpus Christi Mitsubishi's Review Sourced from Google

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