Originally from the traditional advertising agency side, Steve Di Pietro, founder, and Managing Partner, was one of the very first marketers to begin to apply time-honored marketing principles to the web, and gradually legal marketing, beginning in the late 1990s.
DMG began running pay-per-click paid search PPC campaigns way back in 1998, with GoTo.com. This was a year after Yahoo turned down an opportunity to buy Google for $1 million. We remember paying 4 cents per click, and generating orders with an AOV of $150 and a CPA of $4.
Interesting that no one – NO ONE – in the fledgling digital advertising industry at that time even thought of metrics such as AOV and CPA. Except us. We did because we came from the traditional advertising industry. Being so well versed in the traditional side of things, we simply ported over our knowledge of marketing and advertising to the digital side.
Key Differentiators
- Personal attention from people who wake up in the AM and think: "What can I do today to make my client more money" instead of "What can I sell to my client today to make me more money".
- Honesty, transparency, accountability.
- Inspiring work.
- Can-do attitude.
How Clients Typically Use DMG
DMG is truly fluent is all media, both traditional and digital. From Google Ads to TV.
DMG as the Marketing DepartmentÂ
For some clients, DMG is the agency within…the marketing department.
DMG as SpecialistsÂ
For other clients, DMG runs certain media or activities, such as PPC or an affiliate program.
In all cases, DMG goes beyond the call of duty to deliver results.
Honestly. Ethically. On-Time. On-Budget.
