DNA&STONE

The full-service agency that leads with radical empathy.
900 E Pine St, Seattle, Washington 98122, United States
https://www.dnaandstone.com
DNA&STONE

DNA&STONE Overview

Year Founded
2025
Employees
50 - 99
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
Inquire
DNA&STONE is the full-service agency leading with radical empathy: a deep emotional intelligence for the consumer, the client, and the business. Its about killing bias and allowing ourselves to feel what our audience feels. And taking on the pressure our clients feel as our own. Then turning that into work that moves people and business.

DNA&STONE Portfolio

DNA&STONE - This Is the Place
Advertising
This Is the Place
Beer
$20K - $100K
9 Months
2022
DNA&STONE - Aging is Life
Advertising
Aging is Life
Health Care
$20K - $100K
9 Months
2024
DNA&STONE - To My Hooman
Advertising
To My Hooman
Pets
$20K - $100K
9 Months
2023
DNA&STONE - Spokane
Advertising
Spokane
Finance
$20K - $100K
9 Months
2025
DNA&STONE - Gun Safety PSA
Advertising
Gun Safety PSA
Health Care
$20K - $100K
9 Months
2025
DNA&STONE - Now Is Everything
Advertising
Now Is Everything
Health Care
$20K - $100K
9 Months
2021
DNA&STONE - We're Here For It
Branding
We're Here For It
Finance
$20K - $100K
12 Months
2025
DNA&STONE - Reporting for America
Branding
Reporting for America
Media & Communications
$20K - $100K
12 Months
2025
Advertising Expertise
Advertising Expertise
  • Broadcast Video Advertising
  • Out of Home Advertising
  • Print Advertising
  • Programmatic Advertising
  • Promotional Marketing
  • TV Advertising
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Positioning
  • Brand Strategy
  • Product Marketing
Creative Expertise
Creative Expertise
  • AI Creative
  • Creative Copywriting
  • Creative Strategy
  • Editing
  • Film Production
  • Illustration
Digital Marketing Expertise
Digital Marketing Expertise
  • Content Creation
  • Copywriting
  • Digital Media
  • Marketing Consulting
  • Marketing Strategy
Media Buying Expertise
Media Buying Expertise
  • Media Planning
  • Out of Home
  • Print
  • Radio
  • TV
Product Design Expertise
Product Design Expertise
  • Digital Design
Social Media Expertise
Social Media Expertise
  • Facebook
  • Instagram
  • LinkedIn
  • Reddit
  • Social Media Consulting
  • TikTok
Video Production Expertise
Video Production Expertise
  • Branded Video
  • Commercial
  • Interviews / Testimonials
  • Scriptwriting
  • Social Media Videos
  • Video Directing
  • Video Editing
  • Video Filming

DNA&STONE Clients

NBC News
BECU
MCU
Seattle Children's
Providence Swedish
Rover
Pabst Blue Ribbon
Aegis Living

DNA&STONE Reviews


Reviews from Google Maps are available on this profile.
Great people and agency! Wanted to update the location photos because it’s a bit confusing how to get here. They are located on Pine street, not on the side streets. "
Carly Reigel's Review Sourced from Google
DNA is one of the few agencies in Seattle that continue to grow in spite of the downturn-- With awesome clients and really exceptional people. Just Google their case study with PEMCO insurance! "
Alexander “Alex” Diaz's Review Sourced from Google

DNA&STONE Team Bios

Founder
Michael Boychuk
Founder

Michael, the artsy middle child in a blended family, struggled to focus in school until he found a career that rewards both. He went from creative boutiques to the world's biggest agency to global ECD at Amazon, leading Prime Day's launch and four Super Bowl campaigns.

Founder
Chris Witherspoon
Founder

Chris grew up shuttling between two parents and two states: learning to read the room and find common ground. That instinct shaped his leadership at Fallon, Goodby Silverstein, Publicis, and TBWA/Chiat/Day, and led him to co-found DNA&STONE. He now serves on boards for 600 & Rising and BLAC.

Founder
Alan Brown
Founder

Alan, a middle-child Ohio native, lives by hard work, loyalty, and self-deprecation. He worked odd jobs from age 13 before landing at P&G, then Pepsi, then agency-side. He adopted two kids, now 19 and 21, and is nationally recognized in advertising and LGBTQ+ leadership.

Founder
Matt McCain
Founder

Matt was raised by two parents better than he'll ever be: a teacher and a scientist, both social activists and adoptive parents. Matt dreamt of advertising instead. Thankfully, he stole shreds of their empathy gene and duct-taped them to his knack for creative problem-solving. Redeemed.

DNA&STONE Awards

Ad Week Small Agency of the Year National Top 5
Ad Age Small Agency of the Year 2025, NW Silver

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