Dobies Health Marketing

Dobies Health Marketing

Merging strategic communications and digital marketing the right way!

110 W. 9th Street, Suite 100, Kansas City, Missouri 64105, United States

Dobies Health Marketing Overview

Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
Year Founded
Since 1992, healthcare organizations of all types and sizes have called on us to make their companies healthier. With the strategy-first approach we bring to every healthcare digital marketing, branding, and advertising engagement, we deliver data-driven insights to change the way healthcare brands position for the future.

Working as an extension of your team, we ensure an in-depth understanding of your business goals, competitive landscape, and consumer interests. From there, we uncover new market opportunities, redefine value propositions and create the path to success in today’s transforming industry:
  • Reach your business goals with data-driven marketing strategies.
  • Ensure a long and healthy life with expert healthcare branding services.
  • Bring your healthcare brand to life with engaging creative and digital marketing campaigns.
  • Elevate your brand with compelling content marketing.
  • Make your voice heard with highly effective PR and media outreach.
  • Connect with your audience through captivating social media content.
  • Help customers find you where they work and play online with expert SEM/SEO services.
  • Enhance your brand’s online presence with the latest in website development.
  • Optimize your advertising mix and spend with strategic media buying and planning.
  • Strengthen share of voice with competitive media market intelligence.
110 W. 9th Street, Suite 100, Kansas City, Missouri 64105, United States

Areas of Expertise

  • Advertising Expertise
  • CMS Platforms
  • Web Design Expertise
Advertising Expertise
Advertising Expertise
  • Adtech
  • Promotional Marketing
CMS Platforms
CMS Platforms
  • WordPress
Web Design Expertise
Web Design Expertise
  • B2B


  • Health Care

Dobies Health Marketing Team Bios

  • Chief Executive Officer and Founder
    Carol Dobies, MBA
    Chief Executive Officer and Founder
    Carol has 35+ years of healthcare marketing experience in privately operated and publicly traded firms. Her expertise in strategy and branding keeps campaigns strategically aligned with leadership goals. Over the years, Carol has received numerous honors for her influential work.
  • President & Chief Strategy Officer
    Julie Amor, MHA
    President & Chief Strategy Officer
    Julie is an esteemed healthcare executive and business leader with 30 years’ experience elevating healthcare brands. Before joining Dobies Health Marketing, she led branding and marketing initiatives for The University of Kansas Hospital and its market-leading cardiovascular and oncology services.
  • Vice President, Creative Services
    Thom Ludtke
    Vice President, Creative Services
    A results-focused marketer of 25 years, Thom has helped a diverse set of businesses build brands and grow revenue through integrated marketing programs. Through data-driven strategic planning and account management, he is committed to working collaboratively to achieve our clients’ business goals.
  • Vice President, Client Services
    Angie Leondedis
    Vice President, Client Services
    With 30+ years’ experience in the health and hospital industry, Angie plans and manages strategic marketing initiatives and cultivates relationships with clients. Her expertise includes strategy, integrated marketing, branding, thought leadership, change management, and program and product launches.
  • Vice President, Finance
    Angela Shinabarger
    Vice President, Finance
    With 20+ years in finance and accounting, Angela oversees the financial health of our company and ensures all financial relationships run smoothly for our clients and vendor partners. She also excels in operations management and leads systems implementation and process improvement for the firm.
  • Client Services Manager
    Adam Lee
    Client Services Manager
    Adam works with clients to ensure the on-time, on-budget execution of all projects and campaigns. He has worked in healthcare marketing and communications since 2006 and has extensive experience in client service as well as integrated marketing, public relations and social media.
  • Health Data Analyst
    Jordan Kloewer
    Health Data Analyst
    Jordan researches, analyzes and interprets comprehensive market data to deliver actionable business intelligence and drive strategy. With experience in data analysis, data visualization and HIT systems, he provides insights that form the foundations of strategic marketing plans and business goals.
  • Content Development Director
    Diane Morgan
    Content Development Director
    Specializing in healthcare content since 2006, Diane oversees all aspects of content development for our clients. Through writing expertise, technical competency, deep healthcare knowledge and a strategy-first approach, Diane brings comprehensive expertise to content marketing across all media.
  • Senior Writer / Project Manager
    Holly Lawton
    Senior Writer / Project Manager
    With extensive experience writing for health marketing firms, creative agencies, corporations and news outlets, Holly’s words inspire action and build awareness across all media. She executes creative direction and strategy with content that resonates, makes connections and creates healthier brands.
  • Creative Services Manager
    Danielle Hendrickson
    Creative Services Manager
    Danielle provides creative direction, graphic design and photography for our clients’ marketing initiatives. She combines creative strategy with new and traditional graphical approaches to build brands and achieve marketing objectives across all types of marketing, branding and advertising media.
  • Producer
    Ryan Antrim
    With 15 years’ experience in developing audio/visual content, Ryan brings brands to life through video, TV/radio, social media, podcasts and more. A skilled videographer, editor, director and audio specialist, he provides conceptual ideation and innovation to creatively support multimedia projects.
  • Senior Marketing Coordinator
    Maris Panjada
    Senior Marketing Coordinator
    Maris coordinates projects for the creative and client services teams, manages our branded merchandise program, and ensures we meet our clients’ needs. Her skills in marketing and creative communications help deliver excellent service and results – on time, on strategy, and within budget and scope.
  • Graphic Designer
    Anne Bracker
    Graphic Designer
    Known for her strengths in generating ideas and communicating with visuals, Anne provides graphic design for our clients’ marketing and advertising campaigns. Her extensive experience includes art direction, graphic design and production design across a range of media for companies of all sizes.
  • Graphic Designer
    Shelly Searles
    Graphic Designer
    Shelly has 20+ years’ experience helping clients develop brands and promote products in highly effective ways. Specializing in design for healthcare organizations, she brings creative strength and a collaborative spirit in establishing the creative vision for integrated high-visibility campaigns.
  • Media Services Lead
    JoMarie Bertoncin
    Media Services Lead
    JoMarie, founder of bertoncinMEDIA, has 20 years’ experience in media and advertising, serving many clients within the healthcare industry and has received numerous honors for her work. JoMarie helps ensure all creative communications reach target audiences with the right mix and frequency.
  • Digital Media Lead
    Amy O’Hara
    Digital Media Lead
    Amy has 20+ years’ experience in digital media that drives engagements for desired objectives. As Director of Business Strategy & Development for Goodway Group and our key partner, Amy provides data-driven, holistic media planning and leverages analytics across all channels for optimal results.
  • Digital Lead
    Darrin Widick, MBA
    Digital Lead
    Darrin leads our partner company, Group 3 Solutions, in delivering web/digital strategy and overseeing digital campaigns for our clients. His extensive, 25+ year background in integrated/interactive marketing strategy, PR and web development helps our clients effectively communicate online.
  • Digital Project Manager
    Eva Doleshal
    Digital Project Manager
    Eva works with our healthcare clients and internal teams to manage web/digital projects and provide integrated marketing and communication services. She has deep knowledge of SEO/SEM/Google advertising and 15+ years’ experience in campaign/web tracking, client service and project coordination.
  • Senior Digital Developer
    Chris Morris
    Senior Digital Developer
    With web development experience spanning more than a decade, Chris brings extensive expertise to our digital team and supports numerous web-based client initiatives. His work includes a wide variety of interactive projects in healthcare and many other industries.
  • Digital Developer
    Ryan Kesner
    Digital Developer
    With more than a decade of experience serving the healthcare industry, Ryan analyzes client search visibility, monitors social media presence, and tracks website analytics to develop client strategies and implement search and social marketing efforts.

Dobies Health Marketing Clients

  • Academic medical centers, health systems/hospitals
  • Specialty and primary care practices
  • Health IT firms
  • Insurance companies
  • Associations and certifying boards
  • Medical device companies
  • Organ procurement organizations
  • Pharmaceutical firms
  • Staffing and recruiting companies

Dobies Health Marketing Awards

  • Ad Campaign - HealthcareAdAwards (Bronze & Merit)
  • TV Spot - ASTER Awards (Silver)
  • Media Campaign & TV Spot - Telly Awards (Bronze)
  • Media Campaign - KAHCC Emerald Awards (Emerald)
  • TV Spot - Hospital Marketing National Ad Awards