Favorite Child

We Help Brands Play Favorite And Win
10 2nd St NE, Suite 220, Minneapolis, Minnesota 55413, United States
https://www.favoritechild.com

Favorite Child Overview

Number of Employees
100 - 249
Minimal Budget
Inquire
Average Hourly Rate
Inquire
Year Founded
1994
Favorite Child is a bold brand design agency focused on creating unforgettable brands that people choose first, talk about most, and stay loyal to over time. With a playful yet strategic approach, the agency helps brands stand out through creative storytelling, distinctive design, and emotionally engaging experiences. As part of Betty and the Quad agency network, Favorite Child combines creative innovation with deep industry expertise to give brands a powerful competitive edge.

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Industries

  • Consumer Goods
  • Food and Beverage
  • Retail
  • Wellness & Fitness
  • eCommerce
  • Hospitality

Client Types

  • Small Businesses
  • Medium Businesses

Favorite Child Team Bios

President
Cari Bucci-Hulings
President
Cari brings 20 years of experience creating data-driven marketing programs through creative strategy and analytics-driven campaigns. She has worked with brands across healthcare, retail, insurance, and direct response, helping businesses build stronger positioning and meaningful customer connections
SVP, Business & Brand Leadership
Katie Kelly-Landberg
SVP, Business & Brand Leadership
Katie brings 25+ years of experience leading retail and consumer brand programs for clients including Target, ALDI, Publix, and Dole. Known for her collaborative leadership style, she has earned major industry recognition, including Campaign US Account Person of the Year shortlist honors.
Chief Creative Officer
Mike Caguin
Chief Creative Officer
Mike is an award-winning creative leader with experience at Colle McVoy, TBWA/Chiat/Day, and BSSP. His work for brands like BMW MINI, Gorilla Glue, Invisalign, and Land OLakes has earned recognition from Cannes Lions, Effies, and The One Show.
VP, Head of Design
Veronica Padilla
VP, Head of Design
Veronica is a multidisciplinary designer with experience at agencies including Droga5, Mullen, and Crispin Porter + Bogusky. She has created award-winning work for brands like Google, Starbucks, Adidas, and Ben & Jerrys.
VP, PMO & Operations
Jaima Clavette
VP, PMO & Operations
Jaima has 20 years of operational leadership experience managing branding and packaging projects for brands including Target, Walgreens, and Best Buy. She specializes in improving efficiency and supporting high-performing creative teams.
VP, Strategic Growth
Scott Smallwood
VP, Strategic Growth
Scott helps brands grow through strategic design and integrated brand experiences. With leadership experience at Landor, he has worked with companies like Walmart, Amazon, Coca-Cola, and SC Johnson.
Group Account Director
Tricia Warren
Group Account Director
Tricia brings 25+ years of agency and client-side experience across branding, packaging, retail, and omnichannel marketing. She has supported brands including The Home Depot, Chick-fil-A, Target, and Walgreens.
Group Creative Director
Richard Gordon-Smith,
Group Creative Director
Richard specializes in culturally driven design solutions that strengthen emotional brand connections. He has developed work for brands including DreamWorks, Walgreens, Publix, Petco, and General Mills.
Group Creative Director
Kirstin Stahl
Group Creative Director
Kirstin is a creative leader with 25+ years of experience in brand design, packaging, and cross-channel campaigns. Her client experience includes General Mills, Dole, Polaris, Welchs, and JCPenney.

Favorite Child Clients

Titleist
V3
ALDI
Avant
Heckova!
Neurogen
Ripple