Favorite Child

We Help Brands Play Favorite And Win

10 2nd St NE, Suite 220, Minneapolis, Minnesota 55413, United States

https://www.favoritechild.com

Favorite Child Overview

Year Founded: 1994

Employees: 100 - 249

Minimal Budget: Inquire

Average Hourly Rate: Inquire

Favorite Child is a bold brand design agency focused on creating unforgettable brands that people choose first, talk about most, and stay loyal to over time. With a playful yet strategic approach, the agency helps brands stand out through creative storytelling, distinctive design, and emotionally engaging experiences. As part the Quad agency network, Favorite Child combines creative innovation with deep industry expertise to give brands a powerful competitive edge.

Favorite Child Services

Industries

Consumer Goods
Food and Beverage
Retail
Wellness & Fitness
eCommerce
Beauty
Automotive
Beer
Health Care
Fintech

Client Types

Small Businesses
Medium Businesses

Branding Expertise

Brand Design
Brand Messaging
Brand Positioning
Brand Strategy
Naming

Creative Expertise

Creative Copywriting
Creative Strategy
Illustration
Photography

Graphic Design Expertise

Illustration
Visual Communication

Favorite Child Clients

Titleist

ALDI

Avant

Heckova!

Neurogen

Ripple

Favorite Child Team Bios

Cari Bucci-Hulings

President

Cari brings 20 years of experience creating data-driven marketing programs through creative strategy and analytics-driven campaigns. She has worked with brands across healthcare, retail, insurance, and direct response, helping businesses build stronger positioning and meaningful customer connections

Katie Kelly-Landberg

SVP, Business & Brand Leadership

Katie brings 25+ years of experience leading retail and consumer brand programs for clients including Target, ALDI, Publix, and Dole. Known for her collaborative leadership style, she has earned major industry recognition, including Campaign US Account Person of the Year shortlist honors.

Mike Caguin

Chief Creative Officer

Mike is an award-winning creative leader with experience at Colle McVoy, TBWA/Chiat/Day, and BSSP. His work for brands like BMW MINI, Gorilla Glue, Invisalign, and Land OLakes has earned recognition from Cannes Lions, Effies, and The One Show.

Veronica Padilla

VP, Head of Design

Veronica is a multidisciplinary designer with experience at agencies including Droga5, Mullen, and Crispin Porter + Bogusky. She has created award-winning work for brands like Google, Starbucks, Adidas, and Ben & Jerrys.

Jaima Clavette

VP, PMO & Operations

Jaima has 20 years of operational leadership experience managing branding and packaging projects for brands including Target, Walgreens, and Best Buy. She specializes in improving efficiency and supporting high-performing creative teams.

Scott Smallwood

VP, Strategic Growth

Scott helps brands grow through strategic design and integrated brand experiences. With leadership experience at Landor, he has worked with companies like Walmart, Amazon, Coca-Cola, and SC Johnson.

Tricia Warren

Group Account Director

Tricia brings 25+ years of agency and client-side experience across branding, packaging, retail, and omnichannel marketing. She has supported brands including The Home Depot, Chick-fil-A, Target, and Walgreens.

Richard Gordon-Smith,

Group Creative Director

Richard specializes in culturally driven design solutions that strengthen emotional brand connections. He has developed work for brands including DreamWorks, Walgreens, Publix, Petco, and General Mills.

Kirstin Stahl

Group Creative Director

Kirstin is a creative leader with 25+ years of experience in brand design, packaging, and cross-channel campaigns. Her client experience includes General Mills, Dole, Polaris, Welchs, and JCPenney.