G&Co

A creative director on every project. The right team around it.
The G in G&Co is George Jillard. He founded the studio and leads every project it takes on, from the first conversation to the day the work goes live. The &Co is the collective of specialists he brings in around each brief. One person accountable throughout, and the right team assembled for the job rather than whoever happens to be free.

George Jillard is the G in G&Co. A creative director with over twenty years across strategy, brand and product design, and the one on every project the studio takes on, from the first conversation to the day the work goes live.

Clients work with G&Co because they work with George. The person in the pitch is the person doing the thinking, and he stays in the room until it's finished. It's why the studio stays small at its centre and takes on a limited number of projects at a time.

I focus on experience-led brands because that's my passion.
Forty-four countries so far, a seven-month trip around the world and two months living out of a campervan across Europe. Travel and hospitality aren't a sector George picked off a list. They're the thing he'd be doing anyway.

& Collective
One person can't be excellent at everything, and George doesn't pretend to be. Around him sits a collective of specialists: designers, writers, developers, photographers, each genuinely excellent at one thing, assembled around each brief rather than fitting the brief to whoever's on a payroll.

Most studios solve capacity by hiring, then pay for people they don't need in the quiet months and stretch them thin in the busy ones. The client feels both. Over two decades George has worked with these people repeatedly. They're not a directory of freelancers. They're why the studio can take on a rebrand and a product build without either being compromised.

What we believe
Design should earn its keep. Every decision needs a reason that survives being asked about twice.