GoGoChimp is an AI conversion rate optimisation agency founded in Glasgow in 2013 by Chris McCarron. We specialise exclusively in CRO not full-service digital marketing for e-commerce and SaaS brands spending £10,000+ per month on paid acquisition.
Our methodology is called OperatorAI. It's an operator-led system: an expert practitioner sets the testing hypotheses, prioritises experiments by expected revenue impact, and holds sample-size discipline. AI then runs the testing programme continuously 30+ experiments per quarter per client. The approach compresses traditional 68 week CRO cycles to 812 days.
OperatorAI is built on The 347 Method. The 347 Method is independent industry research from Build Grow Scale, which studied 347 stores and found human-guided AI delivers 2834% average conversion lift versus just 47% from self-serve AI tools. That evidence underpins our thesis: the AI is not the differentiator; the operator is. Self-serve AI CRO will happily A/B test anything you point it at. Operator-guided AI tests only what actually moves revenue.
Chris McCarron is GoGoChimp's founder, brings 13 years of CRO operator experience. Before founding the agency, he was Head of Growth at Roadtrippers and at FOMO. He works directly on every engagement there is no project-manager layer between the client and the operator.
Services: Conversion rate optimisation, A/B testing, page speed optimisation (Core Web Vitals), AI-guided copy testing, personalisation, mobile-specific optimisation. We operate on top of industry-standard testing platforms (VWO, Optimizely, Convert, AB Tasty) no proprietary lock-in.
Verified results:
- Enzymedica conversion rate rose from 2.2% to 11.3% (5× revenue on the same traffic).
- Super Area Rugs revenue lifted 216% in 37 days.
- Donate For Charity donations increased 494% in 30 days.
- Helix Binders monthly revenue nearly tripled in 11 days. Freshers Festivals landing page achieved 46.82% conversion after rebuild.
